These 25+ reports offer detailed analysis on Mobile marketing, Web Analytics and regional specific Internet Stats Compendiums. Figures such as "50% of all global mobile internet traffic is generated by Social networking accounts" will help you prove your business case.
JUMP Magazine - Fall 2012
JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on January 30, 2013 in New York. In this issue of JUMP Magazine, we look at attribution, social metrics and new ways to bridge multi-channel, integrated marketing campigns. Big data is the theme, but there are also articles on the innovative multichannel campaigns, social media engagement, customer experience and and multichannel retailing.
Online Display: Growth, Complexity and Integration
This 35-slide display presentation, delivered at the OMMA Display conference in London in September 2012, looks at the complex display advertising ecosystem, real-time bidding, growth of social media advertising and integration of display with other channels.
The Multichannel Retail Survey
The Multichannel Retail Report 2012 is based on a survey of 1,000 consumers in the UK and 1,000 consumers in the US, carried out by Econsultancy using Toluna QuickSurveys, in August 2012. The report analyses key areas such as the demand for multichannel retail, the impact of online research on offline purchases, and the emergence of mobile as a retail channel. The results of the survey are compared, where relevant, to the results of a similar survey carried out by Econsultancy and Toluna in 2011.
Real-Time Bidding (RTB) Buyer's Guide
Econsultancy's Real-Time Bidding Buyer's Guide focuses on the RTB marketplace, with detailed information about the trends and issues affecting the online advertising sector. The guide includes detailed profiles of the leading demand-side platforms (DSPs), trading desks and supply-side platforms (SSPs), best practice and tips for identifying the right platform to meet your needs.
Digital marketer 2015: What will you be doing?
This 35+ slide presentation, delivered at Australia's Online Retailer Conference, looks at the digital marketing landscape, emerging technologies, trends and the shopper of the future.
Digital marketer 2015: What will you be doing?
This 35+ slide presentation, delivered at Australia's Online Retailer Conference, looks at the digital marketing landscape, emerging technologies, trends and the shopper of the future.
Online Video Best Practice Guide
The Online Video Best Practice Guide, updated in July 2012, is aimed at marketers and content owners who are using video as a tool for marketing and sales. The 49-page guide covers all you need to know about what's happening in online video, including best practice tips, platforms and techniques. The report is full of real, practical examples and case studies to help you with online video strategy and tactics.
Cross-Channel Marketing Report
The Cross-Channel Marketing Report 2012, carried out in association with Responsys, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. This first report is based on a survey of more than 650 companies and agencies, carried out in April and May 2012.
Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment
Econsultancy's fifth Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns. The research is based on a survey of around 400 marketers in Europe and the United States.
The Future of Digital Marketing 2012 Presentations
Presentations from Econsultancy's Future of Digital Marketing event on 13th June 2012. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Social Commerce, Influence Online, Future Shopping Experiences, and Collaborative Consumption.
