Following are the reports and research we have on multichannel marketing. Some of the reports specifically address multi-channel marketing, others refer to multichannel and we've included those too. Let us know if you can't find what you're looking for on multichannel marketing and we might be able to point you in the right direction.
JUMP Magazine: Issue one
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.
Multichannel Campaign Management Buyer's Guide
A 90-page report about multichannel campaign management aimed at both digital and traditional marketers. This buyer's guide contains an analysis of market trends, tips on finding the right supplier and profiles of 10 leading vendors.
Mobile E-commerce Best Practice Guide
The Mobile E-commerce Best Practice Guide is a comprehensive document to help steer you towards understanding and implementing e-commerce functionality into this challenging and rapidly evolving channel.
Customer Engagement Report 2010
Please note: There is a newer version of this report available
This is the fourth annual Customer Engagement Report, published by Econsultancy in association with cScape. This is the most comprehensive and influential report available on customer engagement, based on a survey of more than 1,000 companies and agencies. Companies can benchmark their customer engagement strategies and tactics, and see how others are adapting to changing customer behaviour and increased use of social media and the mobile channel.
The Future of Digital Marketing 2009 - Presentations
Please note: There is a newer version of this report available
The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.
Mobile Marketing Buyer's Guide
This buyer's guide is aimed at those who are investigating the market for mobile marketing, with profiles of 14 leading suppliers offering platforms and related services. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful mobile marketing and advertising campaigns.
Online Advertising Networks Buyer's Guide 2009
This guide is relevant for publishers, advertisers and agencies, with profiles of 23 leading online advertising networks, the latest trends in digital display advertising and tips for buyers. A UK focus but relevant globally.
Winning New Work
Econsultancy's Winning New Work Guide is aimed at UK digital agencies and contains all the information you need to know about business development in one place. An essential reference tool.
Future of Social Commerce - Econsultancy Presentation at BazaarVoice Event
Presentation by Econsultancy CEO Ashley Friedlein giving his views on the Future of Social Commerce online. This presentation was given as a keynote at a Bazaarvoice event in March 2009.
Endeca E-business Forum: Econsultancy Keynote Presentation
Keynote presentation by Econsultancy CEO Ashley Friedlein at Endeca's E-business Forum in April 2009. The presentation is titled "Beautiful Basics - What you need to be doing really well online to succeed" and looks at numerous examples of best ...
