From help with supplier selection to guides for best practice, our research and reports cover every topic in digital marketing, including PPC (pay-per-click). Paid search is an important part of a marketing campaign, so if you can't find the report you need, get in touch.
Request For Proposals (RFPs) Bundle
If you're looking for a supplier, agency, consultant or freelancer with a particular digital marketing specialism then you are likely to need to write an "RFP" (Request for Proposal). Our RFP templates and guidance notes will help improve your procurement process.
SEM: PPC Advertising Request for Proposal (RFP)
If you're considering working with a paid search marketing agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
SEM: SEO Request for Proposal (RFP)
If you're considering working with a search engine optimisation (SEO) agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Business Cases Bundle
You may be sold on investing in digital marketing but is your client, or your boss? Our Business Cases can help by providing research, tips and information from the experts.
SEM: Paid Search Marketing (PPC) Business Case
Need to convince your boss that paid search marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
Search Engine Marketing Trends Briefing November 2009
Econsultancy's Search Engine Marketing Trends Briefing is a free nine-page report that provides a quick, comprehensive snapshot of both the paid search and natural search (SEO) marketplaces. It contains information including market valuations and growth, new trends and developments, statistics and other related resources.
Paid Search Agencies Buyer’s Guide 2009
Please note: There is a newer version of this report available
Our Paid Search Agencies Buyer’s Guide focuses on the UK's paid search (PPC) marketplace. The 198-page report contains profiles of 34 leading agencies and detailed information about the trends and issues affecting this digital marketing channel. There is also detailed advice about how to find the right agency and insights from senior agency and client-side figures.
The Future of Digital Marketing 2009 - Presentations
Please note: There is a newer version of this report available
The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.
Search Engine Marketing: PPC – Digital Marketing Template Files
Paid Search (PPC) is an important part of search engine marketing. We've created template files and have included genuine examples of working PPC documents that should help steer you towards maximising your online marketing efforts.
Search Engine Marketing: PPC Planning and Buying - Digital Marketing Template Files
A selection of key documents to help guide you through assessing or starting a paid search (PPC) campaign. All templates are easily adaptable and are included as part of a wider digital marketing pack.
