From help with supplier selection to guides for best practice, our research and reports cover every topic in digital marketing, including PPC (pay-per-click). Paid search is an important part of a marketing campaign, so if you can't find the report you need, get in touch.
Search Engine Marketing: PPC Planning and Buying - Digital Marketing Template Files
A selection of key documents to help guide you through assessing or starting a paid search (PPC) campaign. All templates are easily adaptable and are included as part of a wider digital marketing pack.
Search Engine Marketing: PPC – Digital Marketing Template Files
Paid Search (PPC) is an important part of search engine marketing. We've created template files and have included genuine examples of working PPC documents that should help steer you towards maximising your online marketing efforts.
UK Search Engine Marketing Benchmark Report 2009
Please note: There is a newer version of this report available
This 71-page report contains a detailed analysis of the UK search marketing environment, covering search engine optimisation, paid search and social media. Based on a survey of 800+ companies.
Search Engine Optimization (SEO) - Best Practice Guide 2009
Please note: There is a newer version of this report available
Our comprehensive SEO Best Practice Guide will help you understand search marketing like never before. It contains everything you need to know about search engine optimization, whether you work for an in-house client team or agency-side.
PPC Bid Management Technology Buyer's Guide 2009
Please note: There is a newer version of this report available
As Paid Search becomes increasingly competitive, best-of-breed PPC bid management technology has become critical. This guide explores this complex area in detail, with profiles of 16 leading vendors.
UK Affiliate Census 2009
Please note: There is a newer version of this report available
The UK Affiliate Census 2009 is the most detailed study available about the make-up of the affiliate publisher community. Essential reading for all affiliate marketers.
Paid Search Briefing - October 2008
Download this free 12-page briefing to understand the latest developments in paid search, including the consequences of Google's brand-bidding policy change, the effect of the global recession, and the impact of the end of best-practice funding.
Search Engine Marketing Buyer's Guide 2008
Please note: There is a newer version of this report available
This report is perfect if you are looking for an SEO or PPC agency, or seeking to learn more about the industry. The guide contains profiles of 31 leading UK agencies, all the latest market trends and tips for buyers.
Affiliate Marketing Survey Report 2008
This research is based on a survey of 250 merchants and 150 agencies, containing unique data about the use of affiliate marketing, spending on this channel and its effectiveness.
Paid Search Marketing (PPC) - Best Practice Guide 2008
Please note: There is a newer version of this report available
Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.
