Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.
Online Marketing Masterclasses 2007 - Acquire Keynote
ACQUIRE Keynote: Kevin Milnes, Head of E-commerce, National Express Kevin Milnes is Head of E-commerce for the UK's number one coach company National Express, running both their digital marketing and web development teams. With more than six yea...
Vertical Search Report 2008
Please note: There is a newer version of this report available
The Vertical Search Report, carried out in partnership with Convera, is based on an online survey of more than 500 media and internet professionals carried out in October and November 2007, covering various aspects of this area.
Online Customer Engagement Report 2008
Please note: There is a newer version of this report available
Overview The Second Annual Customer Engagement Report, carried out in partnership with cScape, is based on an online survey of more than 1,000 respondents. It is essential reading for anyone trying to understand this complex area.
Email Marketing Roundtable Briefing, October 2007
This is a free 12-page briefing based on an Econsultancy roundtable about Email Marketing which was held in 2007.
Online PR Briefing - September 2007
This is a free 11-page briefing based on Econsultancy's summer 2007 roundtable about Online PR.
Social Media Briefing - October 2007
This is a free 11-page briefing based on Econsultancy's 2007 roundtable about Social Media.
Social Commerce Report 2007
This survey-based report looks at how companies are embracing social media and enabling customers to interact with each other to improve their sales and marketing.
Charity Website Benchmarks 2007
An update to our 2006 Charities Benchmark Report, this report examines and measures the websites of UK charities.
Usability and User Experience Report 2007
Please note: There is a newer version of this report available
This 64-page report about usability and user experience, sponsored by behavioural research consultancy Bunnyfoot, is based on an online survey of more than 700 respondents carried out in May 2007.
Online Retail: Checkout Special
Please note: There is a newer version of this report available
Information and advice surrounding online checkouts, including Design Patterns, Recommendations and References.
