Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.
Infographic: Making Sense of Marketing Attribution
The Making Sense of Marketing Attribution infographic shows how companies are using marketing attribution, what the barriers to success are and the five steps companies need to take to master attribution. The data in the infographic is taken from the seventh Econsultancy / Adobe Quarterly Digital Intelligence Briefing.
What can retailers learn from publishers online?
This 28-slide presentation was delivered by Econsultancy's CEO, Ashley Friedlein, at RichRelevance's customer event in London on 27 September 2012. In this presentation Ashley asks what retailers can learn from publishers and brands online. Specifically he looks at examples across content strategy & planning, content curation, content experiences where brand/publishers are arguably out-competing retailers online at the moment.
Quarterly Digital Intelligence Briefing: Making Sense of Marketing Attribution
Econsultancy's seventh Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, is dedicated to Making Sense of Marketing Attribution. The briefing looks in detail at how organisations can overcome obstacles to success, and how they can work towards best practice. The research is based on a survey of more than 700 digital professionals working for both client-side marketing teams and agencies.
Marketing Automation Buyer's Guide 2013
The Marketing Automation Buyer's Guide is an invaluable resource for those investigating the marketing automation sector, with profiles of 22 leading vendors, the latest market trends and tips and pitfalls for buyers. The 163-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful marketing automation implementations.
Digital Cream Shanghai 2012 Presentations
Three keynote presentations from Econsultancy's Digital Cream Shanghai 2012 event on 18th October 2012, where China's most senior client-side digital marketers gathered together to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compare these with like-minded peers.
Marketing Attribution Management Buyer's Guide 2013
The second edition of the Econsultancy Marketing Attribution Management Buyer’s Guide, which is relevant for a global audience, is an invaluable resource for client-side marketers and suppliers who want to understand this market and invest in attribution technology and services. This guide looks at market trends within this sector, with profiles of the leading marketing attribution vendors as well as advice for buyers looking for a technology and services provider.
The Future of Digital Marketing Australia - Keynote Presentation from Digital Cream Sydney
Keynote presentation (45+ slides) by Linus Gregoriadis and Jake Hird, outlining their visions for the future of digital marketing in Australia. Presented at Econsultancy's Digital Cream, Sydney, on 23 October 2012.
China: Digital Market Landscape Report
This Econsultancy report about the digital landscape in China is the second in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.
Economic Value of Digital Marketing - Tencent Keynote at Digital Cream Shanghai
PowerPoint presentation (24 slides) by Sophia Ong, National Planning GM Tencent, on the value of digital marketing in China, at Econsultancy's Digital Cream event in Shanghai, China, on 18th October 2012. Includes information on Tencent, the world's third largest internet company, as well as case studies from the Chinese market.
Conversion Rate Optimization Report 2012
This is the fourth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion and measurement used, as well as tools, strategies and processes employed for improving conversion rates. The report also examines different areas of best practice and identifies which techniques and methods are most valuable for improving conversion rates.
