User experience is one of our favourite topics, and one of the most important for web professionals to embrace. Our research into user experience and usability includes buyer's guides, statistics, market trends reports, surveys and briefings. We also have a business case should you need to convince your boss to invest in usability. If you work in e-commerce then we greatly recommend our reports on the online retail user experience, and checkout design.
FUNNEL - Nurture presentations
Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.
B2B and considered purchase sales take time. This track highlights the new tactics including marketing automation, lead nurturing, lead scoring and integrated telemarketing.
JUMP - Whitepapers live 4 presentations 2011
Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.
JUMP - Whitepapers live 3 presentations 2011
Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.
JUMP - Whitepapers live 2 presentations 2011
Presentations from the Whitepapers live 2 stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011.
JUMP - Engage presentations 2011
Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.
JUMP - Optimise presentations 2011
Presentations from the Optimise stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing. The Optimise track is about optimising the marketing mix across online and offline.
JUMP - Analyse presentations 2011
Presentations from the Analyse stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Analyse is all about data, metrics, measurement, analytics. Data underpins any attempt to join up your marketing channels.
JUMP - Lead presentations 2011
Presentations from the lead stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. This track is about the big issues in making joined up marketing a reality: organisational structure, skills and culture, measurement and budgeting.
JUMP 2011 Presentations
Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.
JUMP Magazine: Issue four
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this fourth issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including multichannel customer service, brilliant multichannel campaigns, mobile apps vs. websites, mobile checkouts, PR's role in joined up marketing, and how brands can get creative with QR codes.
