User experience is one of our favourite topics, and one of the most important for web professionals to embrace. Our research into user experience and usability includes buyer's guides, statistics, market trends reports, surveys and briefings. We also have a business case should you need to convince your boss to invest in usability. If you work in e-commerce then we greatly recommend our reports on the online retail user experience, and checkout design.
Usability and User Experience – Digital Marketing Template Files
Usability and user experience are key to ensuring that online marketing activity is successful. To help you generate higher retention and conversion rates, various templates and guides have been created by Econsultancy to assist you in this complex area.
User Research Recruitment Brief - Digital Marketing Template Files
This document will help you in the process of recruting users for usabilty-testing purposes. It is included as part of Econsultancy's Digital Marketing Template Files.
Reviewing Usability – Digital Marketing Template Files
Four separate documents that will help guide you through beginning or reviewing any usabilty and user experience activity. They are included as part of the wider Digital Marketing Template Files.
Basic Usability Audit and Checklist - Digital Marketing Template Files
Part of Econsultancy's Digital Marketing Template Files, this specific document is fully customisable and is intended to help you review your current usability and user experience activity.
Usability and User Experience Trends Briefing January 2009
A free, 12-page briefing with the latest trends and strategies related to user experience. Download this free report to learn about the importance of usability testing, the role of analytics, and how to use Web 2.0 to enhance user experience.
Managing Digital Channels Best Practice Guide
Must-have guide for anyone involved in managing digital channels. Answers on questions about KPIs, team and organisational structures, budgeting, skills, strategy and planning processes etc. An Econsultancy Best Seller.
Usability and Accessibility Buyer's Guide 2008
Please note: There is a newer version of this report available
This guide contains profiles of 24 UK-based agencies and consultancies specialising in user experience, usability and accessibility. The report covers the latest market trends and tips and pitfalls for buyers.
User Experience Roundtable Briefing - May 2008
This free 11-page briefing discusses the latest market news and developments in user experience. Learn about trends in Web 2.0 technologies, multi-variate testing, behavioural targeting, and measurement and metrics.
Online Marketing Masterclasses 2007 - Convert Case Study 1
Presentaion by Sarah Blair Gould, E-commerce Manager, Boden, at Econsultancy's 2008 Online Marketing Masterclasses event in London, UK. Sarah talks about what Boden do to optimise conversion rates on their site and what works best.
Online Marketing Masterclasses 2007 - Retain Case Study 1
RETAIN & GROW Case Study 1: Jonathan Davies, Head of E-commerce and Relationship Marketing, Eurostar As Head of E-commerce & Relationship Marketing for Eurostar, Jon has responsibility for Eurostar's online sales and marketing in all markets an...
