Usability and User Experience Report 2007

There is a newer version of this report available: User Experience Survey Report

About this Guide

This 64-page report, sponsored by behavioural research consultancy Bunnyfoot, is based on an online survey of more than 700 respondents carried out in May 2007. The document is a great resource for organisations who want to benchmark their approach to the user experience, or to learn more about the benefits of usability investment and problems encountered. The findings are broken down by company size and by sector.

Contents

The report findings are divided into the following sections: -) Approach to User Experience
-) Budgets and Spending
-) Benefits and ROI
-) Usability Services
-) Barriers to User Experience
-) Project Management
-) Hall of Fame and Top Gurus
Highlights from the findings include:. -) Only a quarter of organisations are "extremely committed" to providing the best possible user experience.
-) Some 43% of companies address user experience issues exclusively in-house.
-) 72% of responding UK organisations are planning to increase their usability budget over the next 12 months, a greater percentage than for any other area of digital marketing.
-) The top three benefits of investment in usability are: improved perceptions of brand, increased conversion rates and greater customer loyalty and retention .

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