There is a newer version of this report available: User Experience Buyer's Guide 2011

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Overview

Author: Linus Gregoriadis and Jake Hird, Econsultancy

Pages: 252 pages

Structure: Marketplace valuation, market trends and issues, SWOT (strengths, weaknesses, opportunities and threats), 26 supplier profiles, charts and matrices to compare agencies. 

About this Guide

An invaluable resource for those who are looking for user experience expertise, with profiles of 26 agencies specialising in usability and accessibility. With a focus on the UK market, the report covers the latest market trends and contains useful advice for those seeking a supplier. 

This comprehensive report (formerly known as the Usability and Accessibility Buyer's Guide) is highly relevant for companies who are serious about retaining and engaging website users and customers.  

Contents

Like all our Buyer's Guides, this report includes a valuation of the sector, a SWOT analysis and examines trends in the marketplace as well as giving guidance about how to choose the right agency or consultancy. It also contains front-line insight from a selection of various agency experts and client-side companies. 

Trends in the user experience sector, covered in this report, include:

  • Companies across a range of sectors continue to spend despite recession.
  • Focus on ROI and initiatives to improve conversion and retention, rather than acquisition.
  • User experience continues to become more strategic.
  • Companies use qualitative techniques to give meaning to quantitative data.
  • Increased use of split testing and multivariate testing.
  • Social media explosion means that companies can’t afford to get it wrong. 

The 26 agencies and consultancies profiled are:

AbilityNet, Amberlight, Bunnyfoot, Clearleft, cxpartners, Experience Solutions, fhios, Flow Interactive, Foolproof, Foviance, Generator Consulting, Human Factors Europe, The Lighthouse Experience, Nomensa, PRWD, RedEye optimum.web, Serco Usability Services, Simple Usability, Spotless Interactive, System Concepts, The Usability Lab, UsabilityWorks, Userfocus, User Vision, we are: london, Webcredible, Web Usability Partnership (WUP)

Who is this guide for?

It is primarily aimed at companies who are interested in user experience, including both usabilty and accessibilty. It is also relevant for many others, such as digital agencies, journalists, analysts or anyone who wants to research this particular market.

You can download a free sample of the report to learn more

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