Web Analytics – Digital Marketing Template Files

This report is part of the Digital Marketing Template Files bundle.

Overview

Digital Marketing Templates: Web Analytics

Authors: James Gurd, Econsultancy

Files included: 2 files 

File titles: Analytics Requirements Checklist, Supplier Pitch Scorecard

About these templates

Who created these template files?

In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.

How should these files be used?

Analytics is an important part of understanding any digital marketing activity. Here, we've provided templates to guide you through understanding, procuring and engaging with this particular area. 

Contents

In this release we have included a supplier pitch scorecard, to help you benchmark the different analytics suppliers that you are considering using. In addition, we have included an Analytics Requirements Checklist to provide you with a series of questions that you should ask yourself before adding tracking codes to your website.

Download separate files on the report pages below.

Reports included in this bundle

• Web Analytics Requirements - Digital Marketing Template Files
• Supplier Pitch Scorecard - Digital Marketing Template Files

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