| Date | 11th October 2011 (9:30am – 4:30pm) |
|---|---|
| Venue | Etc Venues, Moorgate, London, United Kingdom |
| Trainer | Paul Rouke |
| Duration | 1 day |
| Cost | $800.00 |
About the course
Overview
For e-commerce sites, usability is one of the largest contributors to customer conversion, brand differentiation and retention rates. Can you afford not to be following best practice? This course will provide you with a wealth of knowledge and industry-leading insights that can be utilised to make iterative usability improvements to your e-commerce platform.
Programme
By applying best practice usability principles throughout the customer journey, your organisation can increase the amount of visitors who convert from browsing to shopping. In turn, increasing customer conversions will lead to increased returning visitors and average lifetime order value, which subsequently can reduce your customer acquisition costs.
The course will identify and explain a wide range of vital best practice techniques taken from SME and established retailers which you can implement into your organisation’s own e-commerce platform in order to drive conversion rate improvement.
Who should attend?
This course is ideal for e-commerce professionals working on both mid-level and enterprise scale operations, involving large ranges of products across multiple categories, who want to adopt and implement best practice usability principles across the shopping experience.
How will I benefit?
Upon completion of this course, you will be able to:
- Evaluate your own e-commerce operation against the presented best practice techniques and implementations
- Use the course material to develop the business case for improving the usability of your company's e-commerce platform
- Appreciate the effect on customer confidence and user experience that different approaches have during the buying lifecycle
- Gain extensive knowledge of blue chip e-commerce through the experiences and examples presented by the course trainer
What will I learn?
- Product page best practice
- How to introduce best practice into your customer experience
- How some of the biggest e-tailers are following or defining best practice
- How to cross-sell and up-sell effectively
- How to introduce persuasion architecture
- Shopping basket best practice
- Pros and cons of the most popular implementations
- Understand the impact you can have on consumer confidence
- How to channel customers into the checkout process
- Checkout process best practice
- The rationale behind enclosing the process to reduce checkout abandonments
- A framework for delivering a best practice checkout process
- How to reduce usability barriers to completing forms during your checkout process
- Advanced user experience techniques
- How to engage and delight customers with memorable interactions
Trainer
Paul Rouke
User Experience Director, PRWD
Paul has over 10 years experience in the world of usability, user experience and user-centered design, working with clients including Speedo, Speedy Hire, The Scout Association, The Royal Mail, JD Williams, Manchester Airport, Butlins and Citibank.
Having worked for 7 years in user experience at the UK's biggest home shopping retail group, Shop Direct Group, Paul founded PRWD in 2006. PRWD, a usability and web development agency based in Manchester, provide consultancy, user research, training and a user-centered design and development approach to deliver websites and web applications. Paul works in a range of sectors and industries including the public sector, financial services, travel and tourism, retailing, housing associations and manufacturing.
Paul is extremely passionate about both delivering conversion improvements and sharing best practice usability for all sizes of clients, with a particular focus on improving the conversion rates of ecommerce platforms. Examples of his desire to share his expertise can be seen in both the training courses and usability events that Paul plans and delivers alongside the likes of Google and PriceWaterhouseCoopers.
Alongside web development projects at PRWD, including the online portal for new public policy think-tank ResPublica, Paul works in-house with clients and with digital agencies such as Red C, KMP and Flame Digital to provide specific types of consultancy and user research services, including heuristic evaluations, information architecture, usability testing, wireframing and user-interface design.
The training courses Paul provides, both directly through PRWD and through Econsultancy, includes Usability and User Experience, E-commerce Usability and Best Practice, Advanced Google Analytics and Usability for Financial Service Websites.
Paul is a member of the Usability Professionals Association (UPA) and the Northern User Experience Group.
In his spare time Paul enjoys camping (especially in Europe), playing football and watching movies, in particular art house films from across the world.
Enquiries
020 7269 1470
If you're looking for further insight into e-commerce best practice, we also run relevant courses including Innovation and Leadership in E-commerce Organisations, Online Merchandising - Selling in the Digital Age and Increase Conversions Using The Power of Persuasion.
We also run Graduate Certificates for more intensive, and academically accredited courses over 12-15 weeks. These include Analytics and Optimization, Creating and Managing Customer Journeys, and Online Selling, Merchandising and Promotion.
