About the course
Overview
English is not the first language for over 70% of Internet users. That means 900 million users who have hugely different search behaviours to native English speakers.
If your business is (or could be) global, this course will give you insight and skills to create and launch effective international Search Engine optimisation (SEO) and Pay per Click (PPC) campaigns and improve any campaigns currently running.
Programme
Multilingual SEO offers the chance to gain competitive advantage and to gain the all important upper hand. In many industries, such as travel, international internet users now spend more money online than in the UK, with these figures growing at a rapid rate.
Multilingual SEO is about understanding that the majority of your potential clients are not aware of your brand or if they do, are quickly put-off by English only websites that are not optimised for international users.
This course will teach you the international and multilingual search skills your company needs to compete and convert through search, worldwide.
Who should attend?
This course is ideal for those familiar with principles of SEO and PPC but are looking to develop or improve upon global strategies and learn about current developments in global SEO/SEM.
How will I benefit?
Upon completion of this course, you will be able to:
- Plan, manage and enhance your international SEO strategy for maximum return
- Develop effective and strategic multilingual SEO campaigns on a number of international search engines
- Understand and manage your online brand globally in order to grow your international market share in the natural listings in each market covered
- Improve your international content creation and conversion rates
What will I learn?
The course covers:
- Best practice for international SEO (both technical and content)
- International search engine usage
- How to create, implement and manage multilingual SEO campaigns
- Best practice for international PPC (examples covering a variety of international PPC engines)
- Creating, implementing and managing international PPC campaigns
- How international purchasing behaviours vary by country
- International internet usage patterns
- Designing landing pages and websites for international users
- Developing successful link building campaigns on an international level
- Developments in global social media
- Utilising multivariate testing for different markets
Trainer
Greig Holbrook
Director, Oban Multilingual Strategy Ltd
Greig has worked in Multilingual SEO since 2001, when he was first Director of the International Web Unit at the University of Brighton. Greig is now Managing Director of OBAN Multilingual which has pioneered multilingual SEO and International PPC, and now has 26 offices worldwide. Greig's passion lies in helping to create trade without borders so that the full global potential of the web can be opened up. Greig is famously quoted as saying that "there is no such thing as the world wide web" meaning that too many companies are invisible to potential clients through inadequate international SEO and global web strategy.
Greig has given numerous talks, presentations and training sessions for organisations such as Eye For Travel, Ad-Tech, UKTI, EMITA and also a great number of in-house sessions for multinational companies.
Greig likes to hit the beaches of Brighton (where he lives), Lisbon and Valencia when he has a spare moment. Despite plenty of warnings from friends and colleagues alike he's currently learning Kite Surfing and hopes to survive to tell the tales.
Enquiries
; 0207 269 1470
If you're unfamiliar with the principles of SEO and PPC or would like to develop your knowledge in these areas, Econsultancy runs intermediate SEO Marketing and PPC Marketing - Getting to Grips with AdWords courses, as well as Advanced SEO Marketing and PPC Strategy for Managers workshops.
We also run Graduate Certificates for more intensive, and academically accredited courses over 12-15 weeks, starting 2nd May 2012. These include Search Engine Optimization, and Analytics and Optimization.
