Introduction to Mobile Marketing - Malaysia Training

Date	9:00am 24th May – 5:00pm 25th May 2012
Venue	MAS Training Academy, Selangor Darul Ehsan, Malaysia
Trainer	Eu Gene Ang
Duration	2 days

About the course

Overview

This 2 day introductory course will provide you with a solid grasp of the mobile marketing landscape, examine the sector’s rapid evolution and consider current and future trends. By focusing on practical skills and cutting-edge case studies, you will leave with a thorough knowledge of mobile best practice as it currently stands and valuable insights into how to develop your company’s mobile strategy.

Mobile is rapidly transforming everthing that’s digital and will soon become an essential part of any digital marketing strategy. Mobile is ubiquitous, highly personal, always carried by the customer, constantly switched on, has a built in payment mechanism, it’s there at the point of creative impulse, and can recount the audience down to the individual person if needs be. It is the most personal form of communication that exists in the digital age, and is set to become the de facto means of accessing the web in the very near future.

Programme

Mobile technology has already fundamentally transformed personal communications, but with mobile becoming ever more ubiquitous, driving increased social media activity and allowing digital communications channels to be accessible on the move, it is having a huge impact on how organisations, businesses and brands talk to customers.

This 2 day course will provide you with a solid understanding of the mobile marketing landscape, examining the sector's rapid evolution and considering current and future trends. Focusing on practical skills and cutting-edge case studies, you will leave with a thorough knowledge of the technologies and terminology of mobile and best practice guidelines, as well as being able to articulate the benefits and opportunities of a mobile strategy, and how this fits into a multichannel approach.

Who should attend?

This course is ideal for brands, agencies and organisations looking to gain a comprehensive and structured insight into mobile marketing. Primarily aimed at those with little or no mobile experience, it is ideal for anybody looking to develop a broad expertise in this emerging channel.

How will I benefit?

Upon completion of this course, you will be able to:

Use the six core disciplines of mobile: sales, promotion, advertising, mCRM, brand engagement, advertising response and mobile experiential
Generate real value through the mobile channel
Develop a strategic approach to define how mobile fits into your customer experience
Use apps and mobile internet to get your message across

FREE 1 year Silver Membership (WORTH USD495 or RM1,500) for every course participant!

Econsultancy's Silver Membership (USD495/year) offers unparalleled access to Econsultancy's rich resources of digital marketing reports, best practise and beginner's guides, stats, events, blogs and forums.

What will I learn?

The course covers:

Mobile technology

From text and calls to convergent connected devices; how have these technologies developed and how are consumers using them?

Mobile Marketing

Case studies and examples used to understand the six core disciplines of mobile: sales promotion, mobile advertising, mCRM, brand engagement, advertising response, mobile experiential.

Mobile and Social

These two media channels are growing together to dominate all others in the minds of the next generation of consumers, and in particular, social location. We consider how brands have and can use social location to engage their customers.

mCommerce

From acquisition to transaction, mobile is now a complete end to end channel. From mobile commerce sites, to in-app payments and NFC, we consider how businesses can and must generate real revenue through the mobile channel.

Mobile Strategy

As the mobile channel proliferates in both technology and consumers, a strategic approach to mobile becomes even more imperative. Mobile strategy considers the possibilities for the channel, the business objectives and processes, where customers are in the mobile landscape and the future roadmap.

Mobile Apps and Internet

Many brands have used apps to engage with customers, but what goes in to building the perfect mobile app? The rapid growth of the mobile internet has extended the possibilities even further. How can these powerful tools be deployed to assist brands get their message across and use services in more innovative and convenient ways?

Trainer

Eu Gene Ang

Founder and Principal Trainer, Click Academy Asia

Eu Gene Ang founded and managed a highly regarded regional digital agency based in Singapore which was a finalist in Marketing Magazine’s Digital Agency of the Year 2011 award in Singapore. He provides digital marketing consulting and training to global clients like Siemens, Fujitsu, Estee Lauder, Sennheiser, Samsung, Bausch & Lomb, and regional firms like Digi, Marie France, Kurnia, Lunch Actually, OCBC, Singapore Polytechnic, Nanyang Technological University among others.

Prior to this, Eu Gene has spent 15 years in marketing and sales in top global firms like 3M, FedEx and DHL. Eu Gene is a Qualified Google AdWords individual and Certified in Advanced Search Engine Marketing and Top SEO Placement awarded by Search Engine Workshops. Eu Gene specializes in digital strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and analytics, and holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore.