About the course
Overview
LinkedIn is the leading B2B network online, is arguably under-used by its users, and can be very powerful when used to its full potential. Learn how to build a genuine and sustained group of business contacts and how to engage with them, on this half day LinkedIn course aimed at increasing visibility and ultimately, sales.
Programme
Using live demos, this course will guide you through each aspect of LinkedIn, from profiles to apps, to groups, and utilising each of these features to grow your reach, visibility and sales. See how LinkedIn fits with a listen-plan-engage approach to social media.
Learn how a well managed LinkedIn presence, both personally, and for your organisation, based on adding value through shared expertise, will increase your credibility online.
Who should attend?
Any professional looking to optimise their B2B efforts, build and sustain a group of contacts, and increase visibility. The course is suitable for everyone from account execs to marketing managers to one-man bands.
What will I learn?
- Background
- Why LinkedIn? - what can the platform offer
- Profiles - how to optimise
- Apps - some must-haves
- Building connections
- Groups - Engaging with Groups , Managing a Group
- Pro vs Standard LinkedIn
- Questions and Answers – increasing visibility and credibility
- Advanced Search and tactical tips
- Signal
- Summary
Trainer
Jeremy Spiller
Jeremy has worked with the internet since 1990 and with the web since 1994. In 1995 he founded Clockwork Web which went on to become one of the top ten agencies in the UK, working for clients such as The Rank Group, Dun & Bradstreet, Hi-Tech Sports, Red Dwarf, Pete Townshend and Premier Brands.
In 2003 Jeremy founded award winning search marketing, social media and development agency White Hat Media. White Hat Media's clients include Microsoft, Toshiba, The Royal Opera House, The Gym Group, Coty, and Yardley. Jeremy is an expert in web marketing, and in particular search and social media marketing. He regularly writes articles, runs workshops and speaks at conferences on the subject for organisations such as The Chartered Institute of Marketing (CIM) and Sussex Enterprise.
In the last twelve months, Jeremy has spoken at many other events both locally and nationally. He has been quoted in or written articles for The Sunday Times, .net magazine, New Media Age, and The Essential Business Guide. Jeremy now confesses to being obsessed with Search Engine Optimisation and Social Media Marketing and strongly believes practising ethical techniques known in the sector as "White Hat" for successful long term results.
Enquiries
; 020 7269 1470
Book this course along with our other half-day social media course, Using Twitter Effectively, for £495 (excluding any Econsultancy membership discount).
We also run:
Social Engagement Strategy - Advanced Workshop
We also run Econsultancy Digital Certificates for more intensive, and academically accredited courses over 12-15 weeks. These include Analytics and Optimization, SEO, and Online Engagement and Community Management.
