| Date | 9:00am 16th September – 5:00pm 17th September 2013 |
|---|---|
| Venue | Marketing Institute of Singapore, Singapore, Singapore |
| Trainer | Ivan Wong |
| Duration | 2 days |
About the course
Overview
Learn the Best Practices of SEO Marketing From UK's Top Digital Marketing Research & Training Company!
Equip yourself with the latest 2012 SEO knowledge in this 2-day course, and unleash the power of SEO in the increasingly competitive online space.
This intensive 2-day course enables you to plan and build an organic search engine optimization (SEO) strategy. The right SEO strategy brings the right kind of visitors to your website, boosts online conversions and helps you stand out in the fiercely competitive online space. The course also gives you the latest updates on the increasingly tricky nature of SEO as search engine continuously innovates and online competition heats up.
Programme
This is a complete SEO training programme set at a beginner to intermediate level. The workshop uses a mix of presentation, live case studies, practice techniques, class discussions and real projects to facilitate the learning.
Who should attend?
This is a great introductory course for professionals with little or no SEO knowledge, and is ideal for marketing professionals, management staff and business owners looking for a world-class workshop to learn the basics of SEO, understand how to use SEO as a competitive tool, and manage SEO campaigns internally or with an external vendor.
How will I benefit?
Upon completion of this course, you will be able to:
- Understand the key components of a successful SEO strategy
- Plan a structured SEO campaign
- Improve your use of SEO as a competitive tool, and identify quick-win opportunities
- Understand new SEO innovations and changing search engine trends
FREE 1 year Silver Membership (WORTH USD495 or SGD600) for every course participant!
Econsultancy's Silver Membership (USD495/year) offers unparalleled access to Econsultancy’s rich resources of digital marketing reports, best practise and beginner's guides, stats, events, blogs and forums.
What will I learn?
This 2-day course covers:
Introduction to search engine marketing
- Why is Search important
- Which Search Engines to focus on
Setting the stage
- SEO vs SEM
- Pros and cons of SEO
- Why position on Search Engine Results Pages (SERPs)are important
Planning and strategy
- Benchmarking important SEO elements
- Current web traffic analysis
- Goal setting and timeline
Keyword analysis
- How search engines are structured
- How people are searching
- Types of keywords and KEI (Keyword Effectiveness Index
Competitor analysis
- Understanding competitors in terms of the SEO tactics
- Getting competitive data
On-page optimization
- On-page SEO element
- Latent Semantic Contextual keywords
- Copywriting for SEO
Off-page optimization
- Link-building strategies
- Impact of social media and UGC (user generated content)
Measurement
- Traffic and conversion analysis
- Changes in search engine algorithms
Other SEO factors
- White hat vs Black hat tactics
- Multilingual SEO, mobile SEO and other trends
- SEO Audit Template
Trainer
Ivan Wong
Trainer, Econsultancy Asia
Ivan is the Senior Trainer at eAcademy Asia Pte Ltd, a premier training and development academy for Asia’s professional talents. He has over 10 years of experience in Search Engine Marketing, business consulting and operations management. He is currently Head of Search & Operations at DGM Asia based in Singapore and before, was Head of Search at Maple Commerce Pte Ltd. Ivan has also held senior positions in Asia Internet Academy, Web Analytics Asia and Hewlett-Packard Asia. He is a respected search marketing professional and has deep consulting and operations experience across organic, display, paid search, PR and social media – with ability to integrate these channels against broader media strategies to deliver against clients' business goals.
