| Date | 9th October 2012 (9:00am – 4:30pm) |
|---|---|
| Venue | Saxons , Melbourne, Australia |
| Trainer | Damion Brown |
| Duration | 1 day |
| Cost | $780.00 |
About the course
Overview
This one-day course is Econsultancy's most popular introduction to social media marketing and online PR.
You'll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement. It also explores areas such as social governance and wider social business concepts.
Programme
Attendees will be able to evaluate their current approach to social media, reputation management and online PR.
The workshop comprises a mixture of trainer-led teaching, group and individual exercises and discussion. The trainer will provide a number of up to date practical tips, tools and useful planning techniques, as well as helping delegates to identify the social opportunities (and weaknesses) within their individual situations.
The sessions will focus elements such as:
- Established and emerging social terms and concepts
- Understanding the social positioning of organisations
- Social business vs. Social media
- Online reputation management
- Social analysis, measurement and attribution
- Understanding social consumers
- Finding and engaging influencers
- Developing online communities
- Legal issues of social media
- Social ROI
Who should attend?
This course is ideal for digital, marketing, communications and e-commerce professionals looking for a deeper understanding of using social media channels within a marketing strategy.
How will I benefit?
By the end of the course, you will:
- Understand how to align your social media strategy against business objectives
- Understand the risks of social media and plan effective strategies to manage your reputation online
- To be able to apply a rigorous planning process to all stages of the social media lifecycle
- To be able to evaluate appropriate channels, content, tools, techniques and resources for your social media activity
- To be able to measure the success of your social media activity
What will I learn?
The course covers:
- Examples of good/bad use of social media
- Planning for social media, inside and outside of marcomms objectives
- Understanding KPIs and metrics
- Research and mapping
- Specialist tools and tactics
- Online reputation management
- Developing internal social policies and processes
- Concepts of social within wider business functions
Trainer
Damion Brown
Trainer and Consultant
Damion has been an active blogger, search optimiser, and web marketer since 2001, when working with niche content sites gave him early practical experience of link building, content marketing, and competitive SEO. He's been a full-time search marketing, analytics, and social media consultant and trainer since 2004, working with great clients in industries ranging from fashion to finance.
He has worked with a number of Australian web development and digital marketing agencies, consulting as the go-to guy, providing expertise on analytics, SEO and social media. He currently divides his time between practical training and hands-on consulting.
A core function to the method that informs Damion's approach to training is the idea that regardless of industry or business size, there is always data that can help an organisation grow. The challenge lies in finding the right information and putting it to work in the right way. This underpins a structured approach to training that's relevant to marketers and executives, as well as to SMEs and entrepreneurs.
Beyond this, Damion's central philosophy to web marketing is that businesses need to take charge of multiple online channels if they are to dominate their industry niche.
By fully understanding and embracing the opportunities that digital marketing makes available and slicing and dicing web analytics data, can help contextualise and evaluate different marketing channels, providing businesses with solid ROI.
Venue
Saxons
Parking
Wilson Parking
425 Flinders Lane
Melbourne VIC 3000
+61 (0) 3 9224 0301
Asia Pacific Exchange
Tower 530 Little Collins Street
Melbourne VIC 3000
Train
Saxons is situated in a prominent position close to Spencer Street Station and Flinders Street Station.
Taxi
Taxi rank is outside our building.
If you wish to have a Taxi ready for you before end of day, we can have that organised
Tram
The tram stop is just one block up from the building.
Numerous trams travel along Collins Street trams 31, 109 and 112.
Enquiries
For more details or help with your booking, please email or call +61 2 8233 9230
