| Date | 31st October 2012 (9:00am – 4:30pm) |
|---|---|
| Venue | ATI-Mirage, Perth, Australia |
| Trainer | Sandra Riches |
| Duration | 1 day |
| Cost | $780.00 |
About the course
Overview
This one-day course is Econsultancy's most popular introduction to social media marketing and online PR.
You'll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement. It also explores areas such as social governance and wider social business concepts.
Programme
Attendees will be able to evaluate their current approach to social media, reputation management and online PR.
The workshop comprises a mixture of trainer-led teaching, group and individual exercises and discussion. The trainer will provide a number of up to date practical tips, tools and useful planning techniques, as well as helping delegates to identify the social opportunities (and weaknesses) within their individual situations.
The sessions will focus elements such as:
- Established and emerging social terms and concepts
- Understanding the social positioning of organisations
- Social business vs. Social media
- Online reputation management
- Social analysis, measurement and attribution
- Understanding social consumers
- Finding and engaging influencers
- Developing online communities
- Legal issues of social media
- Social ROI
Who should attend?
This course is ideal for digital, marketing, communications and e-commerce professionals looking for a deeper understanding of using social media channels within a marketing strategy.
How will I benefit?
By the end of the course, you will:
- Understand how to align your social media strategy against business objectives
- Understand the risks of social media and plan effective strategies to manage your reputation online
- To be able to apply a rigorous planning process to all stages of the social media lifecycle
- To be able to evaluate appropriate channels, content, tools, techniques and resources for your social media activity
- To be able to measure the success of your social media activity
What will I learn?
The course covers:
- Examples of good/bad use of social media
- Planning for social media, inside and outside of marcomms objectives
- Understanding KPIs and metrics
- Research and mapping
- Specialist tools and tactics
- Online reputation management
- Developing internal social policies and processes
- Concepts of social within wider business functions
Trainer
Sandra Riches
Owner, Collaboraid
Sandra made the move from TV production to the digital industry in early 2000. Her first experience in the digital field was gained in the UK with multi-award-winning digital agency, Stickyeyes.
Her move to Perth in 2002 coincided with the start up of Market United, now one of the leading digital presences in Australia, where she started as an Account Director and grew to become CEO.
She was responsible for shaping and driving the company’s commercial strategy, managing sustainable growth, and shaping the “MU Way”; a positive and honest way of working with clients, and an environment in which staff could flourish.
In early 2011, she started her independent digital business consultancy, Collaboraid, with a focus on helping CMOs and Heads of Digital develop and implement their digital strategies, but where whole teams are involved in the strategy development process, to ensure there is a high level of ownership internally.
Over the years she has completed extensive consultancy on the development and implementation of digital marketing topics, focusing on building strategies that suit the unique digital maturity of each individual company.
Venue
ATI-Mirage
Access
ATI-Mirage is located between Barrack Street and Forrest Place, next to the Myer building.
From the Perth Train Station go to the Upper Concourse level (near Trackside Bakery), cross the bridge to Myer, turn left and continue until the end.
Take the escalator straight to our reception area.
Car Parking
Citiplace
1 Roe Street
Perth WA 6000
Cultural Centre
2 Roe Street
Perth WA 6000
Barrack Bridge
30 Beaufort Street
Perth WA 6000
CAT
Yellow CAT
Stop 14, 24
Red CAT
Stop 15, 31
Blue CAT
Stop 5, 6
Enquiries
For more details or help with your booking, please email or call +61 2 8233 9230
