| Date | 20th October 2011 (9:30am – 4:30pm) |
|---|---|
| Venue | MWB Manchester, Manchester, United Kingdom |
| Trainer | Paul Rouke |
| Duration | 1 day |
| Cost | $800.00 |
About the course
Overview
As acquiring traffic becomes more and more expensive, making sure your website is user-friendly is essential. This course aims to detail the standards for, and benefits of, a user-centred design approach. You’ll examine key areas where usability is of paramount importance, including best practice for navigation, page layout, forms and error messages, as well as the impact on checkouts and conversion.
Programme
The course will help you understand the standards (e.g. ISO 13407) and commercial benefits of usability, how to overcome common barriers and how to calculate the revenue impact of usability. You will look in detail at usability principles in the design of navigation (and card sorting techniques), homepages, page layout, forms and error messages, and how usability is involved in merchandising, checkout and persuasion architecture, as well as the future of usability.
Working through the usability lifecycle, you'll discover practical methods including persona and scenario creation, rapid prototyping, creating usability metrics. You'll also take part in exercises applying informal usability assessment and testing methods.
Who should attend?
This course is ideal for those involved in website conversion looking to gain a better understanding of the principles of usability and learn how to apply best practice. We recommended that you have some previous experience of website terminology.
How will I benefit?
Upon completion of this course, you will be able to:
- Articulate the business benefits of user-centred design throughout the development process
- Understand the user experience principles for both secure and non-secure areas of websites, and the different usability methods that can be applied during the design lifecycle
- Use profitable tips for merchandising and selling online, from the home page to the checkout
- Perform card sorting for information architecture analysis and apply the results
What will I learn?
The course covers:
- What is usability
- E-commerce: Survival of the Easiest
- Usability Principles and Examples
- Homepage
- Information Architecture
- Navigation
- Site Search Engines
- Content
- Merchandising & Promotions
- Rich Internet Applications
- Forms
- Usability Activities
- Usability during Development
- Usability Measurements
- Usability Testing
- Usability Profiling & Personas
- Usability Reviews
- Cumulative Impact of Usability
Trainer
Paul Rouke
User Experience Director, PRWD
Paul has over 10 years experience in the world of usability, user experience and user-centered design, working with clients including Speedo, Speedy Hire, The Scout Association, The Royal Mail, JD Williams, Manchester Airport, Butlins and Citibank.
Having worked for 7 years in user experience at the UK's biggest home shopping retail group, Shop Direct Group, Paul founded PRWD in 2006. PRWD, a usability and web development agency based in Manchester, provide consultancy, user research, training and a user-centered design and development approach to deliver websites and web applications. Paul works in a range of sectors and industries including the public sector, financial services, travel and tourism, retailing, housing associations and manufacturing.
Paul is extremely passionate about both delivering conversion improvements and sharing best practice usability for all sizes of clients, with a particular focus on improving the conversion rates of ecommerce platforms. Examples of his desire to share his expertise can be seen in both the training courses and usability events that Paul plans and delivers alongside the likes of Google and PriceWaterhouseCoopers.
Alongside web development projects at PRWD, including the online portal for new public policy think-tank ResPublica, Paul works in-house with clients and with digital agencies such as Red C, KMP and Flame Digital to provide specific types of consultancy and user research services, including heuristic evaluations, information architecture, usability testing, wireframing and user-interface design.
The training courses Paul provides, both directly through PRWD and through Econsultancy, includes Usability and User Experience, E-commerce Usability and Best Practice, Advanced Google Analytics and Usability for Financial Service Websites.
Paul is a member of the Usability Professionals Association (UPA) and the Northern User Experience Group.
In his spare time Paul enjoys camping (especially in Europe), playing football and watching movies, in particular art house films from across the world.
Venue
Enquiries
; 0207 269 1470
We also run Graduate Certificates for more intensive, and academically accredited courses over 12-15 weeks. These include Analytics and Optimization, Integrated Marketing Communications, Creating and Managing Customer Journeys, and Online Selling, Merchandising and Promotion.
