About the course
Overview
It took over 3 years from the first Tweet to the billionth. Now, 140 million tweets are sent every day; that's a billion a week.
Over the past 12 months in particular, many high-profile brands in the B2C and B2B space have realised the potential of Twitter as both a customer service and online reputation management tool. If conversation is happening across Twitter in relation to your brand or industry sector, it's probably wise to join that conversation.
Whether you've identified a need to establish a Twitter presence, keen to enhance your Twitter knowledge for an upcoming project or campaign, or wishing to bring a team up to speed on how to use Twitter on behalf of your business, this training workshop should be able to help.
Programme
Whether you're completely new to Twitter, or grappling to understand its value in a business context, this half day course will arm you with practical knowledge and skills for using Twitter more effectively. Additionally, the workshop will introduce you to a variety of free tools for monitoring Twitter conversation around your brand and industry keywords, while also advising on how to set-up watchlists within social dashboards such as Tweetdeck. The course will be illustrated with up-to-date, high-profile brand case studies throughout.
Who should attend?
This course is ideal for anyone involved in marketing, PR, brand management or communications, at all business levels.
How will I benefit?
Upon completion of this course, you will be able to:
- Understand how Twitter could help your business, or your individual social profile
- Get up and running with Twitter, individually and/or for your brand
- Understand how to monitor for brand and keyword mentions across Twitter
- Be well versed in Twitter etiquette, tools and techniques
What will I learn?
The course will cover the following core subject areas, via a blend of theory and practical, with a great deal of emphasis being placed on practical:
- Defining Twitter objectives for your business or organisation
- How to set-up and customise the design of your Twitter profile
- Best practice for finding people to follow
- Monitoring for brand and keyword conversation
- Setting up Twitter lists and watchlists
- Using #hashtags effectively
- Understanding trending topics on Twitter
- Useful free Twitter monitoring tools, and managing your Twitter feed via social dashboards such as Tweetdeck
Trainer
Wendy McAuliffe
Founder and Director, Populate Digital
Wendy McAuliffe is founder and director of Populate Digital, a consultancy that delivers strategy, content and training in social media, online PR and community management to brands, organisations, agencies and individuals who are looking to bolster their understanding of and involvement in social media.
Wendy has been working in the online media industry since 1999, and was an early adopter of social media. She has worked as a journalist, PR consultant, trainer, community manager and business entrepreneur.
She was co-founder and director of online PR consultancy Liberate Media for four years. In early 2009 she additionally co-founded Pressitt, a Social Media News Release service that enables businesses to publish their news for free to an online community of journalists, bloggers and the general public.
Wendy began her career as a journalist forZDNet, the UK’s leading online technology newswire, during which time she became a leading authority in online privacy and child protection online. This led her to a community management role at thriving teen virtual world Habbo Hotel, where she played an intrinsic role in setting up the UK offering.
Following this, Wendy moved to the digital media industry’s flagship publication New Media Age, where she was technology editor for three years, reporting on early developments in social media.
Few journalists manage to make a successful leap into PR, but Wendy made that transition in 2003, following a desire to consult with businesses in the digital space. As a consequence she has a rare insight and understanding of the complexity that underpins how, and why, people communicate. Appreciating these fundamentals is crucial to advising brands and businesses on how to make a success of the social web.
Enquiries
; 020 7269 1470
Book this course along with our other half-day social media course LinkedIn for Greater Visibility and Increased Sales for £495 (excluding any Econsultancy membership discount).
We also run full day courses in Online PR and Social Media and Advanced Social Media.
We also offerGraduate Certificates for more intensive, and academically accredited courses over 12-15 weeks. These include Analytics and Optimization, Integrated Marketing Communications and Online Selling, Merchandising and Promotion.
