The Econsultancy Faculty

Craig Hanna

EVP North America, Econsultancy

Craig heads up the US office for Econsultancy and is responsible for all North American and Latin American client development as well as steering our events, training and research offering. Craig also delivers key parts of our educational program including the MBA Digital Elective at HULT Business School.

Prior to his current role Craig ran the training, qualifications and consultancy arm of the UK business which trains over 3000 people through its public and incompany programs, runs three Masters programs and helps leading companies such as Mars, Time Warner, Future Publishing, Microsoft and Citibank develop their people and manage the challenges of digital adoption.

A formally trained marketing professional (CIM Dip) Craig has over 20 years of marketing experience, both client and agency side and understands the issues facing companies as they look to develop truly integrated communications strategies.

Prior to joining Econsultancy Craig was a partner at full service agency Designate, establishing their digital arm in 1998 and helping grow the business to over 60 staff.

Chris Rourke

Managing Director, User Vision

Tutor for: Usability and User Experience

Chris is the Founder and Managing Director for User Vision one of the UK’s leading user experience and user-centred design (UCD) consultancies in the UK.  He has conducted projects throughout the UK and Europe, working with many blue chip commercial companies and leading public sector organisations to provide usability and accessibility support and advice. 
 
Chris has worked in the area of usability, accessibility, human computer interaction (HCI) and ergonomics for over 20 years.  He established User Vision in 2000 and quickly developed an enviable client list and a reputation for practical thorough and affordable user centred design services to help clients gain a competitive advantage through improved usability. 
 
As he grew User Vision, the services offered to encompass web accessibility, and the full end to end user centred design process from user research through to usability testing and post launch monitoring and optimisation of the user experience.  He and the User Vision team offer user experience services across all digital platforms including interactive TV, software and mobile, and increasingly are involved in cross-channel user experience projects. 
 
Chris has worked with clients across all sectors including financial services, public sector, retail e-commerce, travel & tourism, charity, media, telecoms pharmaceuticals and others.  Clients include RBS, Emirates Airline, Cabinet Office, BBC, HSBC, IKEA, Pfizer, Orange, O2, Nokia, NCR, HP, the Scottish Government and Houses of Parliament among others.
 
Chris is also a recognised leader in the usability and user experience community in the UK.  In 2005 he founded a new chapter of the Usability Professionals Association (UPA) and served as President of the Scottish Chapter of the UPA.  He is the European Regional Coordinator for the UPA, and member of several related industry groups including the British Human-Computer Interaction Group (BHCIG), and the Computers and Human Interaction Group of the Association for Computing Machinery (ACM-SIGCHI).  Chris is a Board Member for ScotlandIS, the ICT industry group representing Scotland.
His particular user experience interests include web accessibility, the application of Rich Internet Applications such as AJAX and Flex, remote usability testing, interactive TV, eye tracking and persuasion architecture. 

An engaging and dynamic speaker, Chris is regularly invited to speak at industry events and has recently spoken at the UPA conference in the US, Internet World, and the Andicom conference in South America.   He is a regular contributor to resources offline and online including the Econsultancy blog and the User Vision blog.

Chris holds a BSc. in Engineering Psychology from Tufts University and a MSc. in Ergonomics from the University of Michigan.

In his spare time Chris enjoys improving his Spanish, travelling and sport, particularly ultimate Frisbee.

David Santhouse

Director, David Santhouse Consulting Limited

David Santhouse is an experienced consultant in supply chain and logistics, with an operational background primarily in retail and distribution businesses. He has worked on a number of projects focused upon developing and leveraging the logistics infrastructure required to support internet retailing operations. His last two line roles were as Supply Chain Director for a medium-sized distributor and Head of Logistics Development for B&Q PLC. Recent consultancy assignments have included retailers in Poland and Benelux.

As well as being a “hands on” logistics consultant, David is an experienced trainer and is a Tutor for the Chartered Institute of Purchasing & Supply's professional qualification programmes, and works with the Chartered Institute of Logistics & Transport's professional qualifications team David has a BSc in Transport Operations and an MBA.

Tim Fidgeon

Author, Trainer and Independent Consultant

Tutor for: Online Copywriting

Tim has 10 years’ experience in digital marketing and online copywriting.  After heading up the copywriting functions for several large digital agencies, he is now a freelance consultant.  Tim has spoken at ‘Internet World’ and has recently worked with: BT, Chartered Institute of Marketing, General Motors and Sony.  His articles on digital marketing and online copywriting have been published by:

• .net magazine
• New Media Knowledge
• Usability News
• Web Standards Group

James Matthewson

Digital Marketing Practitioner and Trainer

Tutor for: Fast Track Digital Marketing - Dubai, Multichannel Marketing, Planning Effective Digital Media Campaigns

James A. Matthewson is a digital & direct marketing specialist with extensive experience of developing and delivering digital marketing, e-Commerce and e-Business strategies for clients across the world.

James’ 15-years industry experience is vast, working as digital strategy consultant to some of the world’s biggest brands, including AMEX, BBC, BlackBerry, British Airways, Cadbury, LloydsTSB, MARS and many more. 

James has developed and delivered online media training programmes for brands such as News International, Guardian Media, Mirror Group and Haymarket and speaks on the subject at conferences worldwide.

James was one of the first UK digital marketers to bring behavioural targeting into the UK and published an International white paper on the subject in 2005.  He is a global marketing practitioner and trainer, published author, active blogger and runs his own digital marketing social network.

Denis Howlett

Consultant, Indigo Blue

Tutor for: Avoiding Web Project Disasters, Planning Web Projects, Web Project Management

Denis Howlett has been a project manager in the software industry for over 20 years. In that time he has worked for both large and small companies. He has provided consultancy and training to companies such as LogicaCMG, British Airways, HSBC, SpecSavers, Norwich Union and the Swiss Stock Exchange. He has co-founded two companies, KnowledgeBench Ltd in 2003 and Isocra Ltd in 1998.

Denis has experience of managing and building many different kinds of web-based system, from company websites and photo galleries to intranets requiring on-demand graphing, timesheet input and database integration.

Denis is a consultant for IndigoBlue, whose programme and project management services enable organisations to significantly improve their ability to deliver IT projects: reducing cost, raising quality by using Agile techniques. As well as training, Denis provides consultancy at board level on IT strategy and the practical application of Agile project management as well as all aspects of website development and monitoring.

Ian Jindal

Tutor for: Fast Track E-commerce and Online Retailing, Leadership and Change in E-commerce Organisations, Online Merchandising - Selling in the Digital Age

Ian Jindal is a consultant, publisher, and advisor on eCommerce in integrated retail, publishing, and broadcast. Retail clients include House of Fraser, Austin Reed, Westfield Shopping Towns, Otto UK, and CoutureLab.com. A regular keynote speaker and conference chair, Ian co-founded InternetRetailing, the magazine, portal, and conference for Europe's leading retailers and multichannel retailers.

Previously he was Group E-commerce Director for Littlewoods Shop Direct Group where he grew online revenues to £405m pa. Before that, Ian was Head of Online Operations at the BBC, establishing the team that managed over 400 BBC websites and a non-executive Director of Business Link for London.

Ian co-founded the European eCommerce Forum, a private conference and 'think tank' to advance the art and craft of online selling.

With Econsultancy.com Ian created the UK's first MSc in Internet Retailing.

When not tending his solitary olive tree, Ian can be found at www.innoparticularorder.com

Duncan Smith

Principal Trainer on Information Law and Privacy, iCompli

Tutor for: Legal Essentials for Digital Marketers

Duncan Smith, 'compliance evangelist' and principal trainer on information law and privacy for compliance specialists iCompli®. iCompli delivers best practice consultancy and technology-led solutions to organisation trying to maximise the value of data held whilst remaining compliant with a myriad of changing information and privacy laws.

As a trainer and speaker Duncan is well known as someone who delivers practical, business-focused advice on how organisations can manage the legal and cultural risks associated with information management. "It's not just about compliance with legislation; it's about building a credible business case around compliance."

Duncan’s expertise is much in demand, and he is currently developing and delivering compliance courses for many of the UK’s leading professional bodies, including the Chartered Institute of Marketing (CIM), the Institute of Direct Marketing, the Periodical Publishers Association and Econsultancy. Current courses include ‘Essential Law for Marketers’, ‘Data Protection for both HR and Marketing Professionals’ and ‘Olympic Marketing, compliant campaigns leading up to 2012’.  He is also a regular speaker for many of the large data users in the UK e.g.  QAS Ltd. (an Experian Company).

Recent clients have been from a diverse range of public and private sectors including the Bar Council, Dennis Publishing, the British Council and the Royal College of Nursing.

David Bird

Senior Lecturer, Manchester Metropolitan University Business School

David has been at MMU Business School since September 2004, and previously worked in the School of Computing and Management Science at Sheffield Hallam University for 2 years. Before moving to Hallam he was the manager of the learning design team at Academee, whilst prior to that he worked at the Information Systems Institute at the University of Salford. David has also been a director of a number of limited companies in the new media sector.

Ged Carroll

Director, Ruder Finn

Ged Carroll is director – digital strategies at Ruder Finn working with the agencies clients in the technology, pharmaceutical, regulatory and consumer sectors.

Ged has 14 years consumer, media and technology marketing communications experience. He has advised and developed successful brand marketing campaigns across Europe, East Asia and North America for both blue-chip and new-chip organisations. His client experience includes Motorola, Novartis, Malaria Consortium, The UN, Palm and Sony.

Ged worked in-house as European PR Manager for Yahoo!, he created and directed pan European consumer PR, buzz marketing and influencer programmes for Yahoo!'s web 2.0 businesses including Yahoo! Search, flickr, delicious, upcoming.org and Yahoo!360. His Yahoo! 'Finds of the Year' campaign was shortlisted for a PR Week Award.

Previously he held positions agencyside at Waggener Edstrom Worldwide, The Weber Group Europe, Edelman, Pirate Communications and as an independent consultant on a range of consumer media and technology clients including Aljazeera, Planet Out Partners, Ultimate Crew, InLondon Magazine, Verizon, Ericsson and AOL.

Ged is a member of the CIPR (Chartered Institute of Public Relations), and was nominated for PR Week's 'Ones to Watch in 2001'. He was a guest lecturer at LaSalle Business and Engineering School, Universitat Ramon Llull in Barcelona, Spain.  Ged writes a blog on all things digital for PR Week in the UK, has a personal blog at renaissancechambara.jp and presents at conferences regularly about social media and youth marketing.

Michelle Goodall

Tutor for: Online Community Management, Social Media & Online PR, Social Media & Online PR - B2B

Michelle Goodall is an online communications specialist consultant and trainer. Her areas of expertise are Public Relations, Online Public Relations, Social Media, Issues Management, Community Management and Content Strategy

Formerly Digital Director at top 20 UK PR agency, Lexis Public Relations, she has over 14 years’ strategic communications consultancy and implementation experience working on award winning PR campaigns, social media strategies and issues management projects with many large organisations including London2012, RSPCA, Norwich Union, Coca Cola, TUI, Domino’s, eBay, Camelot, Diageo and Barclaycard.

Michelle understands how evolving digital technologies are affecting organisations and how traditional B2B and B2C marketing and communication models need to change.  

She has helped many organisations evolve their business strategies to incorporate social media and to gear themselves for the opportunities and risks. Morag Reavely, New Media Manager at London2012 says, “Michelle has an amazing depth of knowledge of her subject area and is an outstanding communicator…she tailors each session to her audience, ensuring they get exactly what they need from the time invested. Michelle is a pleasure to work with from start to finish.”

Michelle’s has trained over 1,500 marketers in online communications and social media including in-house teams from the London2012, COI, CNN, Platinum Guild, Random House, Penguin, British Council and Phillips’ global customer service team.  

She is a judge for the Direct Marketing Association and Econsultancy Innovation Annual Awards and a regular speaker. Listed in Freshnetworks Top 20 Social Media speakers and experts, Michelle is described as, “especially good at educating an audience to give them a common understanding of social media.”

Michelle (rarely) blogs at http://michellegoodall.posterous.com/  econsultancy.com/blog ,(frequently) tweets as @greenwellys on Twitter and can be found on LinkedIn

Andrew Gordon

Tutor for: Email Marketing, Fast Track Digital Marketing, Persuasion Marketing

With a background in sales and marketing and qualifications in psychology and business, Andrew is fascinated by all things web and has been working in the industry for over 10 years.  He has gained wealth of experience managing integrated digital marketing campaigns and ecommerce projects for a variety of clients, from sole traders through to large corporates, and his involvement in the launch of www.jobs.ac.uk gave him first-hand experience of establishing and running a successful online business. 
Andrew now works as a trainer and coach for a number of organsiations, helping them to get the most out their digital marketing activities. As part of Econsultancy’s training faculty, he has worked with clients including Random House, MacMillan Cancer Support, RIBA, Allianz Insurance and the Oxford University Press, providing expert advice on such diverse topics as usability, search engine optimisation, email marketing, analytics and social media strategies.  He is also the principle trainer for Econsultancy’s MSc in Digital Marketing Communications, running the Foundation courses and various specialist elective courses and consistently receives outstanding feedback for his informative, practical and highly-engaging sessions.

Jeremy Spiller

Tutor for: Fast Track Digital Marketing - Dubai, LinkedIn for Greater Visibility and Increased Sales, SEO, Social Media Marketing - Dubai

Jeremy has worked with the internet since 1990 and with the web since 1994. In 1995 he founded Clockwork Web which went on to become one of the top ten agencies in the UK, working for clients such as The Rank Group, Dun & Bradstreet, Hi-Tech Sports, Red Dwarf, Pete Townshend and Premier Brands.

In 2003 Jeremy founded award winning search marketing, social media and development agency White Hat Media. White Hat Media's clients include Microsoft, Toshiba, The Royal Opera House, The Gym Group, Coty, and Yardley. Jeremy is an expert in web marketing, and in particular search and social media marketing. He regularly writes articles, runs workshops and speaks at conferences on the subject for organisations such as The Chartered Institute of Marketing (CIM) and Sussex Enterprise.

In the last twelve months, Jeremy has spoken at many other events both locally and nationally. He has been quoted in or written articles for The Sunday Times, .net magazine, New Media Age, and The Essential Business Guide. Jeremy now confesses to being obsessed with Search Engine Optimisation and Social Media Marketing and strongly believes practising ethical techniques known in the sector as "White Hat" for successful long term results.

Sonia Kay

Originally from a direct marketing background Sonia Kay has been working with web projects for the last eight years, both as an agency project manager and a client marketer. Brands have included Goldfish, thetrainline.com, BBC TV Licensing, Beazley and JP Morgan.

In 2006 Sonia was commissioned by econsultancy to conduct a ground breaking piece of research into web project management best practice, and subsequently helped them design a successful training course focussing on adapting agile project management methods for web projects. Sonia is also a qualified Prince 2 Practitioner.

Sarah Alder

Cranmore Digital

Sarah Alder is an experienced digital marketing professional with particular expertise in building and leading multi-disciplinary project teams and integrating
on and offline communications She has managed major website projects from both client and agency positions and uses the knowledge gained from this to inform her own project managementprocesses.

Recent projects include an ecommerce site for the global management consultancy Hay Group, an interactive timeline for the Royal Society in London and a new corporate website for Unipart Logistics. Sarah also works with clients in the education, membership and financial services sectors.

Andrew Hood

Managing Director, Lynchpin Analytics

Tutor for: Optimising your Site using Google Analytics, Web Measurement and Analytics

Andrew Hood is founder and managing director of Lynchpin, a web analytics consultancy with clients including Experian, Vodafone, Cadbury, HMV and The Guardian.

Andrew's marketing career began in 1999 at All-Hotels.com, where he developed the systems that led to All-Hotels becoming one of the biggest e-commerce sites in Scotland, selling for £1.425m in 2002 to Online Travel Corporation, now owned by Lastminute.com.

He then joined search company ambergreen, where he developed one of the first online return on investment tracking systems, for the emerging online marketing sector. In 2005 he launched Lynchpin as an independent web analytics business.

Paul Rouke

User Experience Director, PRWD

Tutor for: E-commerce Usability and Best Practice for Online Retailers, Usability and User Experience

Paul has over 10 years experience in the world of usability, user experience and user-centered design, working with clients including Speedo, Speedy Hire, The Scout Association, The Royal Mail, JD Williams, Manchester Airport, Butlins and Citibank.

Having worked for 7 years in user experience at the UK's biggest home shopping retail group, Shop Direct Group, Paul founded PRWD in 2006. PRWD, a usability and web development agency based in Manchester, provide consultancy, user research, training and a user-centered design and development approach to deliver websites and web applications. Paul works in a range of sectors and industries including the public sector, financial services, travel and tourism, retailing, housing associations and manufacturing.

Paul is extremely passionate about both delivering conversion improvements and sharing best practice usability for all sizes of clients, with a particular focus on improving the conversion rates of ecommerce platforms. Examples of his desire to share his expertise can be seen in both the training courses and usability events that Paul plans and delivers alongside the likes of Google and PriceWaterhouseCoopers.

Alongside web development projects at PRWD, including the online portal for new public policy think-tank ResPublica, Paul works in-house with clients and with digital agencies such as Red C, KMP and Flame Digital to provide specific types of consultancy and user research services, including heuristic evaluations, information architecture, usability testing, wireframing and user-interface design.

The training courses Paul provides, both directly through PRWD and through Econsultancy, includes Usability and User Experience, E-commerce Usability and Best Practice, Advanced Google Analytics and Usability for Financial Service Websites.

Paul is a member of the Usability Professionals Association (UPA) and the Northern User Experience Group.

In his spare time Paul enjoys camping (especially in Europe), playing football and watching movies, in particular art house films from across the world.

Greig Holbrook

Director, Oban Multilingual Strategy Ltd

Tutor for: International and Multilingual Search Marketing

Greig has worked in Multilingual SEO since 2001, when he was first Director of the International Web Unit at the University of Brighton. Greig is now Managing Director of OBAN Multilingual which has pioneered multilingual SEO and International PPC, and now has 26 offices worldwide. Greig's passion lies in helping to create trade without borders so that the full global potential of the web can be opened up. Greig is famously quoted as saying that "there is no such thing as the world wide web" meaning that too many companies are invisible to potential clients through inadequate international SEO and global web strategy.

Greig has given numerous talks, presentations and training sessions for organisations such as Eye For Travel, Ad-Tech, UKTI, EMITA and also a great number of in-house sessions for multinational companies.

Greig likes to hit the beaches of Brighton (where he lives), Lisbon and Valencia when he has a spare moment. Despite plenty of warnings from friends and colleagues alike he's currently learning Kite Surfing and hopes to survive to tell the tales.

Jon Dodd

Managing Director and Co-founder, Bunnyfoot

Tutor for: Creating Superior Customer Experiences

Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University, and has over 13 years experience of developing and coding online information resources that are usable and accessible to multiple user groups and browser-device combinations.

He combines business acumen with programming expertise, and behavioural expertise, ensuring 'fluency' in and between all the necessary components required to develop top-flight online resources. Jon has overall responsibility for the accessibility, usability and eyetracking services for the company. He works directly with clients (when he can) and frequently appears as an invited speaker at national and international industry conferences.

Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in-chief of the Usability Professionals Association online newsletter.

When not at Bunnyfoot you'll find Jon teaching scuba diving, entertaining the crowds with the local amateur dramatics society, wakeboarding or learning how to fly microlights (hang-gliders with hairdryers on the back).

Tim Tucker

Tutor for: Fast Track Digital Marketing

Tim Tucker is an independent online media consultant, trainer and presenter. He started his career in print media, working as a journalist and editor at Future Publishing across a range of specialist interest sectors, including video games, music making, computing and technology. In 1999 he became an online publisher and launched DailyRadar.co.uk (now known as GamesRadar.com), which quickly became one of the world's leading video games websites.

Tim went on to work as a senior manager in the customer division at Origin Publishing, which has since been bought by the BBC and operates as BBC Customer Publishing. Here he developed publishing media for a diverse range of clients including Waterstone's, HMV, Cineworld and English Heritage.

Tim went back to Future Publishing in 2004 as part of the senior management team heading up the newly formed New Media division. As Online Group Senior Editor Tim introduced a focus on user experience and usability testing, and integrated a user centred design approach to launches such as TechRadar, MusicRadar, BikeRadar and TotalFilm.com. As part of his role he also trained web editorial, marketing and publishing teams on all aspects of web publishing.

Tim now works as a web user experience and content consultant. He supports web publishers in producing websites that are easy to use, engaging and highly rated, and advises on all aspects of content production and community strategy.

Mike Teasdale

Planning Director, Harvest Digital

Mike Teasdale is Planning Director at Harvest Digital, a specialist online marketing agency. Harvest Digital helps clients to exploit online marketing opportunities, including email, online advertising, search engine marketing, microsites and tracking/reporting. Current clients include Tesco, Plan, 3M and Auto Trader.

Before Harvest Digital, Mike worked as a consultant with Answerthink (www.answerthink.com), where he developed online marketing strategy for clients like IBM Global Services, Shell and Abbey National. He started his career as a copywriter in the direct marketing industry, winning numerous creative awards with WWAV Rapp Collins. In 1995 he co-founded one of the first new media agencies in London, Tequila Digital where he developed web projects for Motorola, Michelin, IBM, the BBC and many others.

Mike makes regular contributions to publications and industry groups and events. He has a BA and MA in English Literature from Leeds University and is a visiting lecturer at the University of Westminster. 

Jeremy Kagan

Tutor for: RFP Course (In Partnership With the IAB) - New York

Jeremy Kagan is a Professor at Columbia University, where he teaches Marketing and the Internet at Columbia Business School, and has taught Interactive Business and Entrepreneurship courses in Metropolitan College's Media MBA program.

Previously, as the Vice President/Director of Strategy and Customer Insight for Publicis Modem, a leading digital advertising agency, Jeremy headed research and innovation out of the New York office, in addition to his client work with Heineken, Dice, EVE Online, and others. He managed custom and primary research efforts for clients, as well as working to incorporate innovative, measurable strategies into client planning to ensure the newest online marketing channels and techniques are incorporated into account planning.

Prior to Publicis Modem, Jeremy was a senior managing consultant with IBM Business Consulting Services (formerly PriceWaterhouse Coopers), working in the strategy & change practice for media and entertainment companies like Disney, Cox Communications and the New York Times Company. Jeremy focused on competitive research and analysis, digital strategy, new market sizing and entry strategy, and component business modeling, and worked to help clients increase their efficiency and effectiveness.

Jeremy currently owns and operates a music and event production company in New York City and Los Angeles, Underbelly, holds a patent in email technology, and has recently contributed to the book The Online Advertising Playbook from the Advertising Research Foundation.

Andrew Seel

Managing Director, Qube Media

Andrew Seel is Managing Director of social media agency Qube Media and Director of ThePet.net, a leading social networking site for pet owners and businesses.

He is an online community expert with over 14 years experience in the web industry. His community management experience goes back to the early days of the web in 1996 where he managed the development of online communities for AOL as Senior Editor for Travel. He later set up award winning web agency Getfrank and was involved in major community projects such as the Black and Asian History Map for Channel 4 and Gorillaz for EMI.

Andrew now leads online community strategy at Qube working with clients such as Electronic Arts, Sony BMG, The Police Service and West Sussex County Council.

Katie Moffat

Tutor for: Social Media & Online PR

Katie Moffat is a trainer on Online PR & Social Media. A freelance consultant who has worked in the PR and digital industries for over 10 years, she has extensive experience of devising and implementing integrated communications strategies for a wide range of clients across a variety of industries and sectors including B2C, B2B and public sector.   Client experience includes Berghaus, Calypso Soft Drinks, Manchester Museums Consortium, Staffordshire County Council, Salt Union and Moneypenny.

Katie is passionate about the way in which new and emerging technologies can help companies to communicate more effectively with their target audiences and believes firmly that all businesses need to understand the fundamentals of online reputation management.  She advises organisations on the development of proactive online campaigns as well as ongoing strategic social media policies.

A full member of the Chartered Institute of Public Relations and also a shareholder in children’s franchise business Pyjama Drama, Katie blogs at http://prandsocial.com and is @katiemoffat on Twitter.

Christian Payne

Tutor for: Video Production for the Web

An experienced journalist, Christian Payne (AKA Documentally) maintains and host blogs and podcasts with readers and listeners in over sixty countries. With a hand in social media, citizen journalism, professional photography and audio and video podcasting, his recent projects have included documenting the plight of Iraqi refugees for the United Nations; expanding the Open University's new media remit; and working alongside Reuters on groundbreaking projects with Gordon Brown, David Cameron and Nick Clegg.  Christian shows by doing, he helps organisations place themselves on the platforms and devices of their audience and get them engaging. http://www.ourmaninside.com/

Karl Havard

Clent Strategy Director, TBG Digital

Tutor for: Social Engagement Strategy - Advanced Workshop

Karl joined TBG Digital at the end of March 2012; prior to which he was the Chief Strategy Officer for Wunderman. He has been involved in the online world since 1996, and since then he has immersed himself in a number of digital disciplines including web performance, web analytics, search, social media and user experience, with a key focus on consumer motivation, behaviour and measurement. i.e. Who does what online, and why. The accumulation of these disciplines enables Karl to focus on all aspects of the consumer journey, helping brands to formulate and implement compelling engagement approaches that deliver results, specialising in the social arena.

Karl has previously set up, led and sold a number of digital agencies in the UK. He also delivers modules around digital strategy for Econsultancy Digital Marketing MSc students. Prior to entering the agency world, Karl served 10 years in the British Army.

Most importantly, Karl has been married nearly 25 years, has four daughters, rides and occasionally pushes around a 1965 Lambretta scooter, and runs a family taxi service specialising in netball, trampolining and children’s parties.

Chris Bishop

7thingsmedia

Tutor for: Affiliate Marketing

Chris Bishop began his career in online media in 1999 as publisher and owner of an online sports network, from there he was one of four people to graduate in the UK’s first BA (Hons) e-business degree. He has since taken acquisition roles at Johnson & Johnson, TradeDoubler, Hotel Chocolat and House of Fraser.  Using this wealth of digital experience Chris has set up 7thingsmedia, an affiliate marketing and paid search agency, to assist clients in the various aspects of eCommerce trading
 
Chris has a wealth of experience in the new media industry, which has been further cemented by a plethora of accolades acknowledging his contribution to Affiliate Marketing.  These include the prestigious Commission Junction European Marketing Show award for “Outstanding Personal Contribution to Affiliate Marketing” for his work at Hotel Chocolat and the 2008 A4Uawards “Best Use of Affiliate Marketing as Part of an Integrated Campaign”.  He has also been shortlisted on two occasions for “Affiliate Manager of the Year”.

Mike Berry

An Imperial College London graduate, Mike’s early career saw him work in traditional marketing roles on both client and agency side, with clients from a variety of commercial sectors, including automotive, pharmaceutical, charity and finance.

After joining Bozell Worldwide (now DraftFCB) in 1996, Mike took on the role of Senior Vice President of European Integration and headed up the Integrated Marketing Operations on the Chrysler and Jeep brands across Europe.

In 2002, Mike launched SPIRIT, a London based integrated/digital agency with clients including Honda, Marriott, Bloomberg, Ernst & Young, Proctor & Gamble and the Savoy Group.  Since then he has held the position of Head of Digital for Europe at Jack Morton Worldwide, and, since 2009, has been working as an independent consultant working with a range of clients in the B2B, B2C, Public and Charity sectors.

Mike is the author of ‘The New Integrated Direct Marketing’ (published by Gower) and writes a regular Blog on Marketing and Technology.  He is a fellow of The Institute of Direct Marketing, and Course Director on the Incorporated Society of British Advertisers  Digital Marketing Workshop.

Although he is both passionate and knowledgeable about digital marketing, Mike’s classical marketing training and integrated background make him ideally placed to train non-digital marketers in digital skills.

Murray Izenwasser

Interactive and Social Media Strategist

With more than 20 years experience, Murray Izenwasser has planned and executed online marketing strategies on behalf of some of the world’s largest and most recognized organizations and brands.  

Murray is a creative thinker who understands the opportunities presented by the ever-changing Internet marketing landscape. His vast expertise across all interactive disciplines allows him to cut through the clutter of the current ‘hype’ and deliver marketing programs that drive business.

Currently recognized as a top Social Media strategist, Murray has been invited to be a featured speaker at a variety of events and industry forums. His entertaining yet thoughtful presentation style distills esoteric ideas into actionable insights.

Murray’s pragmatic approach not only comes through in his presentations but also in his work as Senior Interactive Strategist for Biztegra, an interactive and social media strategy agency.  His focus is on helping Biztegra’s clients drive their businesses by designing appropriate interactive and integrated marketing strategies and tactics to fully engage their customers.  His previous positions include Global Director of Marketing for Sapient, , as well as Director of Strategy for Razorfish, two the world’s premier interactive agencies. He began his career as a business/management consultant for Andersen Consulting (Accenture).

Daniel Rowles

Tutor for: Email Marketing - Advanced, Fast Track Digital Marketing - Dubai, Online Media Planning and Buying - Dubai, Search Marketing - Organic/Natural (SEO) - Dubai, Social Media Marketing - Dubai, Web Measurement and Analytics

Daniel has been working in Digital Marketing for the past 13 years, with extensive experience working both client side and within the agency environment. He is also a Course Director for the CIM, trains on behalf of Econsultancy and the IAB and was awarded DPA trainer of the year 2008/9.

Daniels training sessions are backed up with research done as co-host of the Internet Marketing Podcast, an iTunes top 10 Podcast, and case studies from real clients. Daniel prides himself on his practical and hands on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques.

Daniel originally studied a BEng in Computer Engineering and an MSc in Computing for Commerce and Industry, later backing these up with a Postgraduate Diploma in Marketing. His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.

Mike Fantis

Head of Paid Search, Make it Rain

Tutor for: PPC Strategy for Managers

Mike has been working in search engine marketing, particularly PPC & SEO since 2004. He has gained extensive knowledge of the industry from all business angles through working in various roles and companies (client side, search specialist and media agency).

He has experience in all major verticals with varying objectives including Finance, Travel, Communications (Skype, Virgin Mobile), Retail, Leisure (Merlin Group), Media (Virgin Media) and Recruitment (Total Jobs). Mike was heavily influential in the achievement of the Best Search Campaign award and in the process helped the client out-perform their biggest competitor for the very first time.

Pauline Ores

Pauline Ores previous role was Principal Consultant – Social Engagement Strategist at IBM where she was responsible for supporting Corporate and the Divisional teams with their social engagement strategies, research, metrics, execution and training required to achieve specific business outcome targets. She also organized and leads IBM's internal Social Media Marketing Community program, guiding a few interested groups into a community with over 600 members from 33 countries, providing education, monthly calls with leading social media practitioners and an annual in-person and virtual summit. Pauline's earlier roles at IBM include marketing strategy for IBM's UNIX server business and interactive marketing innovation as part of IBM's corporate brand and design team.

Pauline has been involved in social networks and community building for over fifteen years, developing an online business-to-business community for Apple Computer for two years; a community program for IBM UNIX professionals in Russian, Chinese and English; and most recently organizing an ‘un-conference’ for Web 2.0 technical innovators in Beijing with O’Reilly and Institute for the Future.

Pauline’s professional training includes teaching 3D Computer Graphic Animation at NYU’s Film School and Digital Graphic Design Pratt Institute for five years.

Pauline speaks extensively at numerous conferences and serves on Search Engine Strategies’ Advisory Board

Andrew Campbell

Tutor for: eCRM Masterclass

Andrew has 25 years experience in leveraging technology in pursuit of marketing goals. In that time he’s seen a technological revolution from the first marketing databases in the mid-1980s to the social media boom of recent years. His experience as a practitioner gives him a deep insight into the strategic, commercial, technical and operational aspects of implementing CRM solutions. He is a marketer at heart and sees technology as a means to an end – that being game-changing marketing solutions that deliver competitive advantage for brands that have the vision and ambition to implement them.

Andrew started his career client-side with BAT Financial Services and HSBC. He subsequently moved onto the supply-side of marketing services working as Planning Director for two agencies : Judith Donovan Associates (JDA) and WWAV (part of Omnicom). He then set up several businesses focused on unlocking the full power of technology to achieve marketing goals. This saw him design and deliver solutions for  brands such as BT Business; Manchester United; Abbey National, Interflora and Best Western Hotels. He has also worked on high end, strategic consultancy assignments for brands such as : BUPA; CPP; Thomas Cook and Wyndham Resorts/RCI.

He previously ran ClickSquared Europe (subsidiary of ClickSquared Holdings - a US (Boston) CRM solutions provider). He worked closely with the US executive team on developing the global offering and on a range of US clients such as : HomeAway; US Gypsum; Montage Hotels and Resorts and Comcast.

He now runs the 20:20 Dialogue business (formerly Jaywing) delivering integrated, multi-channel CRM solutions for brands such as : Audi; Jet2; RBS, Aviva and United Biscuits.

Andrew has served on the DMA Data Council, lectured and spoken on IDM, DMA and econsultancy training programmes, spoken at numerous trade events and is passionate about promoting best practice and excellence in the field of marketing and CRM.

Tim Dunn

Tutor for: Introduction to Mobile Marketing, Mobile Strategy and Implementation

Tim is a mobile industry veteran with almost 10 years experience in delivering mobile campaigns for brands. Starting at mobile pioneers 12snap, he then moved to O2 for three years. Now Director of Strategy for Isobar Mobile, he has led the company’s efforts in the arena to now be NMA’s No1 mobile agency three years running, and delivering campaigns for Walkers, O2, Barclaycard, Air Miles, Ribena, Nokia, NHS Choices, Shelter, Amnesty and many more. Tim has also consulted widely, including appointment by the UK Government to research and create strategy for managing the mobile future.

Tim’s focus is using the full range of mobile marketing disciplines, including mobile media, sales promotions, mobile CRM, ad response and applications to drive strategy in mobile for clients. By really focusing on business objectives and placing them contextually into the lifestyle of the new mobile consumer, businesses can start to deliver real results through the mobile channel.

Tim lives in Chorleywood in Hertfordshire with wife Nadia and tearaway toddlers Alia and Fouad.

Sandra D’Onofrio

Head of PPC, bigmouthmedia UK

Tutor for: PPC - Getting to Grips with AdWords

Sandra manages the PPC account management team at bigmouthmedia and is responsible for the ongoing development of quality and delivery of the PPC service. A polyglot with in-depth PPC expertise as well as excellent organisational skills, Sandra is also heavily involved with some of the agency’s major and most complex PPC campaigns, covering multiple languages and territories.
 
Prior to joining bigmouthmedia, Sandra worked at Netizen Digital, managing accounts focusing on PPC across the travel vertical, and at Greenlight, initially on translation projects across Europe and later as a PPC analyst for major brands. 

Vero Pepperrell

Vero Pepperrell is a self-confessed geek who has been blogging & publishing online media for the past 10 years.
 
A Canadian native, Vero co-founded Pepsmedia (http://www.pepsmedia.com), a web development & online marketing agency in 2004. She has since helped a number of businesses of all sizes enter the wild world of blogs and social networks and build up a community around them.
 
She has also undertaken corporate blogging, specialising in the WordPress platform, and social media marketing for companies in mobile, technology, luxury fashion and tourism industries. Vero writes at http://thatcanadiangirl.co.uk, and is ranked as 29th most popular technology blog in the UK by web rating network Wikio & 12th by AdAge’s Top UK Marketing blog list.

Steffan Aquarone

Founder, Venio

Tutor for: Online Video Strategies

Steffan Aquarone is a young entrepreneur and online video expert who thrives on making things happen.

At just 20 years of age Steff was a founding director of award-winning digital film company Fullrange. As MD Steff led the development of the company's high-profile key account portfolio working with clients including Land Rover, Vodafone, Deutsche Bank and American Express. 

As a producer of content Steff has a deep understanding of visual communications and what works with different audiences. As a marketeer and consultant, he is able to apply these creative skills to the task of achieving hard, measureable business benefits using film.

Through his current consultancy firm Steff is involved in some of the most exciting commercial online video projects in the UK and has bucket-loads of materials and case studies from global brands to talk about.

In his spare time Steff is a director of the Producers' Forum, a member-led network for film & TV producers, a trustee of 100 year-old Cadbury children's charity BAYC and co-owns feature-film production company Immense Productions with best-selling comedy writer Guy Browning.

Catherine Toole

CEO, Sticky Content

Tutor for: Digital Content Strategy

Catherine Toole is the founder and CEO of digital copywriting agency Sticky Content. She has spent the last 13 years planning, auditing, writing and editing digital content for some of the UK’s best-known brands, government departments and charities. Sticky Content also provides content strategy, web writing training, and copywriting services to many of the UK's top digital agencies.

Current Sticky clients include: Belron, British Gas, BT, Hillarys, IKEA, John Lewis Partnership, Lufthansa, Lloyds TSB, the Post Office and Sony.

Catherine runs content seminars at Usability Weeks around the world for the Nielsen Norman Group. She writes an expert content blog for Econsultancy and sits on the British Interactive Media Committee.

Tim Bax

Head of Content, Proximity London

For years one of the busiest digital copywriters in town, Tim Bax has written for many leading agencies and their clients, including Lloyds TSB, BT, American Express, Virgin Atlantic, Motorola, Vodafone and IKEA.

Now Head of Content at Proximity London, a leading Direct & Digital agency, Tim is still busy writing winning words for the likes of Royal Mail, RNLI, Procter & Gamble and Capital One, as well as delivering digital copywriting training and brand building workshops.

Tim has devised a number of tools to support the development and implementation of effective tones of voice, and his structure model shows how to make every piece of copy you create more compelling.

Neil Perkin

Founder, Only Dead Fish

Neil is a renowned blogger, writer and the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.

Neil is a columnist for New Media Age, a regular keynote speaker across Europe on content strategy, emerging media, digital commercial strategy and social technologies, and writes regularly to BrandRepublic, FutureLab, Marketing Week, Mediatel and Canvas8 amongst others.

He has over 20 years media owner experience and was latterly the Director of Marketing & Strategy and Digital for IPC Media, the largest consumer publisher in the UK and publisher of multimedia brands including Wallpaper, Marie Claire and the NME. In this capacity he ran award-winning strategy, planning and consumer insight functions and was at the centre of defining and implementing the digital strategy for one of the largest media owners in the UK.

Neil is an associate of The Futures Agency, a collaboration of some of the world's leading media thinkers and futurists, and for people who like shiny things, has won more industry awards than just about anyone in UK media, with five awards to his name including a Campaign Award, two Media Week Awards and an Association of Online Publishers award.

Martin Newman

CEO, Practicology

Currently CEO of his consultancy business Practicology, Martin is one of the most experienced International e-commerce practitioners. He’s been involved in multi channel retailing for 25 years, owning direct mail, e-commerce and call centre channels for Ted Baker, Harrods, Pentland (Speedo, Kickers) Burberry and Intersport.

A global player of repute delivering best practice e-commerce presentations and masterclasses in Holland, Spain, the US, Bulgaria and most recently at Online Retailer in Australia.

He has authored a variety of reports and articles including the Internationalisation of e-commerce and delivering successful e-commerce projects for Econsultancy.

He also sits on a number of judging panels, and was the International judge for the inaugural online retail awards for Australia in 2010 and is judging the awards again in 2011.

He is also the judge of the Drapers etail awards for 2011.

Recently named by Retail Week on their top 50 etail power list, his clients include: Thomas Pink, T-Mobile, arco, Edinburgh Woollen Mill, La Senza, Space NK, Dyson, Peak Performance, The Science Museum, Mars Drinks, and CPP

Andrew Thomas

Founding Director, the green field

Tutor for: Growing Your Digital Business, Managing Digital Teams

Andrew up until the end of 2008 was an Executive Director at Bounty and part of the management team that sold the business to the publicly listed Canadian company Kaboose for £70 million. Bounty - now part of the Treehouse Group - is the leading direct marketing business focusing on expectant mothers and new parent households. 

Andrew joined Bounty in 2005 to develop their e-business opportunity and commercialise what is the leading online meeting point for mums in the UK. 

Andrew’s experience extends back over twenty years having joined BMP DDB in London in the late eighties, after completing five years as a captain in the British Army. He spent most of his advertising agency time working for McCann-Erickson in London and Manchester, in a succession of account management, planning and business development roles on brands such as Black & Decker, Gillette, Clarks, Unilever and Philips.

He founded McCann’s UK Network digital operation in Manchester in 1999 and was responsible for helping brands such as Sainsbury’s Bank, Thomson Holidays and Magnet migrate their marketing spend online and develop significant digital propositions. He ran the McCann-i operation until 2004 when he left to join Pavilion Communications as Managing Director – now part of the Hasgrove Group – until he joined Bounty in 2005.

On leaving Bounty at the end of 2008 Andrew established the green field, which has become a convenient wrapper for his portfolio of coaching, consulting and training activities. Since then, Andrew has incorporated being a Media Development Professional with Vision and Media; an Associate Coach with Winning Pitch on the Northwest Regional Development Agency’s High Growth Programme and certified trainer with Econsultancy. 

He is currently a non-executive director of the digital agencies Fudge and Return on Digital. He recently completed eighteen months as an advisor and Non Executive Director at Chillingo, culminating in the sale of the business to Electronic Arts.

He is a member of the Institute of Leadership and Management (ILM), European Mentoring and Coaching Council (EMCC), Chartered Institute of Personnel and Development (CIPD) and a qualified Myers Briggs Type Indicator (MBTI®), FIRO-B® and DiSC® practitioner.

Mark Brill

CEO, Formation

Tutor for: Creativity and Innovation in Mobile

Mark has a degree in Economics and Politics from Southampton University, and a postgraduate diploma in marketing from University of Sheffield. As CEO of digital agency, Formation, he has been working in online marketing since 1992, and mobile marketing since 2003. During this time he has directed marketing campaigns for brands, governments and organisations through all of the digital channels. Focussing on mobile marketing for the last seven years has given Mark an unparalleled expertise in this sector. 

As chair of the Direct Marketing Association’s Mobile Council, Mark takes a leading role in formulating best practice and promoting mobile as a marketing channel in the marketing industry.

Firas Wahida

PPC Director, bigmouthmedia

Tutor for: PPC - Getting to Grips with AdWords

Firas joined bigmouthmedia in 2010 and has already proven to be a rising star within the team. A self confessed lover of analytics and a good Excel formula, Firas works on major retail and travel sector clients. Firas also divides his time in order to assist with PPC consultancy pieces within the business, both in training and external account audits and consultation.

Prior to joining bigmouthmedia, Firas worked at Steak as a search specialist, working on key campaigns as well as playing a key part in developing the efficiency of internal processes.

Nichola Stott

Director, theMediaFlow

Tutor for: Advanced SEO Marketing Workshop

Nichola has over a decade of experience in online communications, and has worked for some of worlds’ largest digital communications businesses, including five years at PR Newswire, where Nichola was responsible for training and product development of the Online MEDIAtlas PR database; a tool to assist public relations professionals to identify and communicate with relevant global media. 

On joining Yahoo! in 2005 as senior search business development manager, Nichola fell in love with search finding a natural aptitude for the search business, and was soon promoted to head of UK commercial search partners; leaving in March 2009 to found theMediaFlow. 

Following the launch of theMediaFlow in May 2009, Nichola quickly established a reputation as a leading contributor within the SEO industry, featuring in the Top 20 Most Influential UK SEOs as voted by SEO professionals in a survey conducted by Holistic Search marketing, after just one year in business. A regular speaker and writer and is a regular contributor to SearchEngineWatch, SEO-Chicks, Econsultancy and State of Search.

Adam Sharp

Managing Director, CleverTouch Marketing

Tutor for: Marketing Automation - Optimising the Lead and Revenue Pipeline

Adam founded CleverTouch in 2008, a UK company specialising in B2B Marketing Automation and Joined-Up-Marketing. CleverTouch has helped dozens of Clients to deploy Marketing Automation effectively. Clients include global marketing innovators such as Trend Micro, Dell, Oracle, Fusion io and Reed Elsevier.

Adam combines the skills and disciplines learnt in various Senior Marketing Management positions for B2B organisations such as IBM, Iron Mountain, Brocade and Quantum with the more entrepreneurial environments of VC-backed ventures including Larry Ellison’s Pillar Data Systems.

Adam has an honours degree in Applied Psychology and a Masters in Business Administration; he is of the general belief that Marketing (and Agencies) have for too long being obsessed by Art and Creative; and largely ignored the process and predictability surrounding Marketing as a Science.

Adam has a passion for Marketing but outside his family his first love is still Rugby. Adam was lucky enough to play County and Divisional level and played (very briefly) National League- at a time when rugby was played purely for fun.

Will Grant

Tutor for: Creating an Innovation Culture

Will is a web technology professional with over 10 years experience overseeing the design, architecture and marketing of powerful web sites that are easy (and even fun) to use. 

As well as working on large-scale web systems for local and national government with millions of users, Will has completed post-graduate training in usability and interaction design by Jakob Nielsen - the world leader in usability. 

Will was Technology Director at Buto, a web-based online video platform and responsible for its technology platform and user experience. You can read more at willgrant.org

Wendy McAuliffe

Founder and Director, Populate Digital

Tutor for: Using Twitter Effectively

Wendy McAuliffe is founder and director of Populate Digital, a consultancy that delivers strategy, content and training in social media, online PR and community management to brands, organisations, agencies and individuals who are looking to bolster their understanding of and involvement in social media.

Wendy has been working in the online media industry since 1999, and was an early adopter of social media. She has worked as a journalist, PR consultant, trainer, community manager and business entrepreneur.

She was co-founder and director of online PR consultancy Liberate Media for four years. In early 2009 she additionally co-founded Pressitt, a Social Media News Release service that enables businesses to publish their news for free to an online community of journalists, bloggers and the general public.

Wendy began her career as a journalist forZDNet, the UK’s leading online technology newswire, during which time she became a leading authority in online privacy and child protection online. This led her to a community management role at thriving teen virtual world Habbo Hotel, where she played an intrinsic role in setting up the UK offering.

Following this, Wendy moved to the digital media industry’s flagship publication New Media Age, where she was technology editor for three years, reporting on early developments in social media.

Few journalists manage to make a successful leap into PR, but Wendy made that transition in 2003, following a desire to consult with businesses in the digital space.  As a consequence she has a rare insight and understanding of the complexity that underpins how, and why, people communicate. Appreciating these fundamentals is crucial to advising brands and businesses on how to make a success of the social web.

Bruno Ancona Lopes

CEO, Foreplay Digital Engagement

Bruno has been an entrepreneur since the age of 18, started his first company in early 2001 and received the Design Studio of the Year award from XBiz four times over the past seven years. Bruno is currently the CEO of Foreplay - a full service digital agency from São Paulo, Brazil, specialising in creating multichannel, engaging communications campaigns that see no distinction between the conventional paradigms of online and offline, below and above the line. He is also co-founder of the Online Performance Group, which has business units that cover branding, conversion and retention optimization programs, UX design for web2.0 platforms and consulting services.

Bruno has created, applied and presented his methodology for on-site optimization on several occasions. It is called the 10 strategies of online performance covering accessibility, art, content, copy, findability, interaction, information architecture, search, social and technology.

Over the course of the last decade, Bruno served several large national and multinational companies in a wide range of industries. Vivo, Coke Group, Fox, Cadbury Adams, Microsoft, Banco do Brasil, HTC, Coelho da Fonseca, Universal Pictures, Playboy, Private Media Group and Grupo Abril are among them.

When not working, Bruno loves the unplugged life. Favourite hobbies include taking care of his bonsai, travelling, watching movies and the mundane yet amazing feeling of spending a full day with his dog.

Rob McNair

Tutor for: Facebook Marketing for Brands

Rob McNair is the Chief Strategy Officer for the social media agency mycleveragency. With 10 years of digital marketing experience he has had the privilege of developing strategies for some of the world’s most recognisable brands such as Samsung, Skype, Rentokil-Initial, Shell, Prudential and Sky to name few. 

In 2009 he founded mycleveragency to give brands a “best of breed” social media consulting solution. mycleveragency teams up with companies to build their brand equity by leveraging all forms of the social web to create conversations, increase word of mouth and build lasting relationships.

Rob is a passionate speaker on the subject of social media and is a social media trainer with various organisations including Econsultancy where he heads up our Facebook program training global companies.

Martin Wright

Martin Wright Associates

Martin has over 20 years experience as a successful Marketing Consultant and practitioner.  He has been Marketing Director of HPI a subsidiary of Norwich Union (Aviva), Travelscope, then the UKs leading provider of world-wide escorted tours and I Want One of Those.com, a leading UK online gadgets retailer.  He has also been Head of Marketing for RIAS, a top 10-general insurance company.

He has provided marketing consultancy to some of the UKs leading corporations including CISCO, Experian, RBS, Clarks Shoes and NatWest.   He has written widely on Customer Contact Strategy, Customer Journey Mapping, Direct Marketing and Marketing Analytics and he has been retained by major corporations including Weight Watchers Europe, Lloyds Bank International and Novartis Consumer Health Europe to deliver in house marketing training and mentoring.

Mike Baxter

Dr Mike Baxter originally trained as a psychologist (BSc and PhD), but has been an ecommerce consultant specialising in the online customer experience since 2001.

Mike’s client list includes Google, Avis, Santander, Littlewoods, HMV.com, Dixons, Comet, British Airways, John Lewis, Play.com, Argos, Tesco, Sky, Sony, Shop Direct Group, More Than, Dell, M&S,

Debenhams, eBay and Crabtree & Evelyn. Work undertaken with these various clients has ranged from web analytics (e.g. analysis of customer journeys for Net a Porter, customer segmentation for Republic clothing and sales conversion analysis for Flowercard) to technology (e.g. specifying e-commerce platform requirements for Crabtree & Evelyn, specifying on-site search technology for Argos, designing and coding a new account application process for Santander) to online marketing (running PPC campaigns for over 4 years for Sky, devising an SEO strategy for Avis).

Mike was also a Consultant to Google for over a year – helping to research, benchmark and set up Google Conversion Professionals. Mike has developed streamlined processes for auditing conversion journeys, identifying potential improvements and designing split-tests to evaluate their effectiveness

Mike has written four in-depth customer experience benchmarking studies (published by Econsultancy) and is also co-founder and Director of Moneyspyder, an ecommerce platform provider for multi-channel retailers. http://uk.linkedin.com/in/mikebaxter

Frances Dovey

UbaGlu

Frances has over 15 years experience in the interactive, corporate communications and marketing communications industries.  Alongside Jos Smith, their experience spans roles including Investor Relations for Cadbury Schweppes plc, Head of Interactive for Cadbury plc, Digital Marketing Lead for Cadbury UK.  Brand experience also covers Schweppes, Trident Gum, Carling, Dr Pepper, Grolsch and Baskin Robbins Dunkin Donuts.   Formerly a member of the MaST training course development team.

As UbaGLU, Jos and Frances provide consultancy in the fields of digital strategy development, integrated communications planning, internal and external communications management, organisational change and reputation management to brands including Reckitt Benckiser, Jordans & Ryvita Company, Nationwide, Hyundai, Green & Blacks. 

Jos Smith

UbaGlu

Jos has over 15 years experience in the interactive, corporate communications and marketing communications industries.  Alongside Frances Dovey, their experience spans roles including Investor Relations for Cadbury Schweppes plc, Head of Interactive for Cadbury plc, Digital Marketing Lead for Cadbury UK.  Brand experience also covers Schweppes, Trident Gum, Carling, Dr Pepper, Grolsch and Baskin Robbins Dunkin Donuts.   Formerly a member of the MaST training course development team.

As UbaGLU, Jos and Frances provide consultancy in the fields of digital strategy development, integrated communications planning, internal and external communications management, organisational change and reputation management to brands including Reckitt Benckiser, Jordans & Ryvita Company, Nationwide, Hyundai, Green & Blacks. 

Kath Pay

Plan to Engage

Tutor for: Email Marketing, Email Marketing - Advanced

Kath Pay co-founded Ezemail, one of the pioneers of the email marketing industry in Australia in 2001, and expanded it into a global organisation in five years. In the twelve years that she has worked in the sector both as an ESP and as digital and email marketing consultant, Kath has played an integral part in making email marketing the successful channel that it is today, not only in the UK but also in Europe and the USA. 

Kath is currently chair of the Events and Communications Hub of the UK DMA's Email Marketing Council and is editor of its newsletter Infobox which has 6000 subscribers. In addition she is a regular blogger on many industry blogs, speaks at both national and international industry events and is the lead tutor on the Institute of Direct and Digital Marketing’s (IDM) Advanced Email Marketing course.

Bartosz Wojciechowski

Senior PPC Account Manager, bigmouthmedia

Tutor for: PPC - Getting to Grips with AdWords

Bartosz has over 4 years' experience in the online industry, with a particular skill and focus on the travel vertical. Joining bigmouthmedia 9 months ago, as a Senior PPC Account Manager, Bartosz manages global, complex PPC accounts for Retail, Travel and telecommunication clients and his strong analytical background means he brings a diverse perspective that is refreshing to clients and allows him to understand their core business concepts. 

Bartosz is fluent in both English and Polish making him a valuable asset to any international PPC campaign. He holds a Master of Science in Management and Production Engineering and a Master Thesis in Statistical Process Control.

Matt Parle

White Hat Media

Tutor for: SEO

Beginning his career at IBM, Matt then worked for some of the UK’s top digital agencies on premium brands including Friends Reunited, BAA and MFI.  He is qualified with the British Computer Society, gained his Master Certified Internet Webmaster qualifications, and is a Microsoft Certified Technology Specialist.

At White Hat Media, Matt has managed the ever growing digital marketing team whilst branching into consultancy and business development.  Matt regularly trains and speaks at industry events on SEO and Social Media throughout Europe.

With a clear understanding of best practice in SEO, accessibility, user experience and conversion ratio optimisation, Matt has multitudes of experience running high performance search campaigns for clients such as Microsoft, Toshiba, Hitachi, Affinity Sutton and The Royal Opera House.

Eu Gene Ang

Founder and Principal Trainer, Click Academy Asia

Tutor for: Fast Track Digital Marketing - Malaysia, Fast Track Digital Marketing - Singapore, Introduction to Mobile Marketing - Malaysia, Search Engine Optimization (SEO) Marketing - Malaysia, Search Engine Optimization (SEO) Marketing - Singapore, Social Media & Online PR, Social Media and Online PR - Malaysia, Social Media and Online PR - Singapore

Eu Gene Ang founded and managed a highly regarded regional digital agency based in Singapore which was a finalist in Marketing Magazine’s Digital Agency of the Year 2011 award in Singapore. He provides digital marketing consulting and training to global clients like Siemens, Fujitsu, Estee Lauder, Sennheiser, Samsung, Bausch & Lomb, and regional firms like Digi, Marie France, Kurnia, Lunch Actually, OCBC, Singapore Polytechnic, Nanyang Technological University among others.

Prior to this, Eu Gene has spent 15 years in marketing and sales in top global firms like 3M, FedEx and DHL. Eu Gene is a Qualified Google AdWords individual and Certified in Advanced Search Engine Marketing and Top SEO Placement awarded by Search Engine Workshops. Eu Gene specializes in digital strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and analytics, and holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore.

Philippa Gamse

Websites That Win

Hult instructor (San Fran, USA)

Adrian Bortignon

Principal Consultant and Co-owner, Kongo Group

Tutor for: Fast Track E-commerce and Online Retailing - Australia

Adrian is an experienced online business leader and e-commerce practitioner, with proficiency in running high-volume e-commerce businesses in Europe, Asia and Oceania.

He is the principal consultant and co-owner of the Kongo Group, a digital agency with a strong focus on e-commerce solutions and business systems.

Adrian has held positions of CEO for the Stomp Group, Online Division and COO of the Stomp Group, an Internet Retailer Top 500 company (2008-2010), where he directed operations for 23 e-commerce websites across the following brands: CDWOW.com, BigW Entertainment, Play4me.com.au, Chaos.com and Amazon Marketplace.

His experience includes managing digital marketing, supply chain, customer service and IT/Development teams in Melbourne, Mumbai and London, as well as operating a B2C fulfilment facility in Hong Kong.

During Adrian's time as General Manager of Stomp International, a business division he founded, he developed a global business, engaging in the international trade of entertainment media.

Valentina Borbone

Client Relationship Director and Co-owner, Zuni

Tutor for: Web Project Management - Australia

Val is Client Relationship Director and joint-owner of Zuni, a digital marketing agency specialising in helping businesses use digital channels to achieve business outcomes. Zuni’s clients include Fuji Xerox, Roche, AstraZeneca, Unilever and the University of New South Wales School of Business (ASB/ AGSM).

She has six years of digital marketing experience and seven years promotional marketing experience; working with Pearl & Dean Advertising, Legion Interactive (now Be.Interactive) as Media Manager and Profero, a digital specialist agency as General Manager.

Val has a vast amount of experience in the media and marketing plus the legal and regulatory affairs that bind them. In addition to her many roles, she is an experienced Privacy and Spam Officer, previously holding a position on the ADMA (Australian Direct Marketing Association) committee to write the e-marketing Code of Practice and The Premium Rate Services Code of Practice.

Damion Brown

Trainer and Consultant

Tutor for: Digital Content Strategy - Australia, Fast Track Digital Marketing - Australia, SEO - Australia, Web Measurement and Analytics - Australia

Damion has been an active blogger, search optimiser, and web marketer since 2001, when working with niche content sites gave him early practical experience of link building, content marketing, and competitive SEO. He's been a full-time search marketing, analytics, and social media consultant and trainer since 2004, working with great clients in industries ranging from fashion to finance.

He has worked with a number of Australian web development and digital marketing agencies, consulting as the go-to guy, providing expertise on analytics, SEO and social media. He currently divides his time between practical training and hands-on consulting.

A core function to the method that informs Damion's approach to training is the idea that regardless of industry or business size, there is always data that can help an organisation grow. The challenge lies in finding the right information and putting it to work in the right way. This underpins a structured approach to training that's relevant to marketers and executives, as well as to SMEs and entrepreneurs.

Beyond this, Damion's central philosophy to web marketing is that businesses need to take charge of multiple online channels if they are to dominate their industry niche.

By fully understanding and embracing the opportunities that digital marketing makes available and slicing and dicing web analytics data, can help contextualise and evaluate different marketing channels, providing businesses with solid ROI.

Scott Lewis

Consultant

Tutor for: Email Marketing - Australia, Fast Track Digital Marketing - Australia

Scott is an e-commerce and digital & direct marketing specialist with extensive experience in delivering digital marketing and e-Commerce strategies for major UK and Australian brands.

His twelve-year industry experience has seen him achieve significant sales and revenue growth for global companies such as LloydsTSB, NatWest, Royal and Sun Alliance, Promina Group, 3 Mobile and Vodafone.

Scott has an excellent track record with digital acquisition channels that provide measurable and accountable results. Specialities include email, search, mobile advertising, affiliates, 3rd party partnership development and advertising and communications strategy.

He has hands on experience in managing large advertising and media budgets and is passionate about developing and growing high performing teams.

He was also the first Australian digital marketer to deliver a permanent mobile presence for a telecommunications operator here in Australia.

Justin Mansour

Consultant , Zuni

Justin has successfully run his own digital media and production company businesses for more than 10 years. Coming from a solid and respected background in broadcast TV production, Justin leapt into the world of digital at a time when the building blocks of working within digital mediums were being established.

His experience, insight and talent for working with emerging technologies coupled with his ability to draw value from existing ones has seen him work both client side and agency side on projects for major brands such as Telstra, Citrix Systems, ING, Australia Post, Avaya and many more.

As almost a natural evolution, Justin moved into the digital space, working for a highly respected agency in providing digital media strategies and services for well known organisations and brands.

Gary Nissim

General Manager, Outrider Australia

Tutor for: SEO - Australia

Gary is the General Manager for Outrider Australia and is a digital marketing specialist with over eleven years’ experience across a diverse range of channels including search, affiliate, web design, eCRM, digital performance and email.

His focus has always been on acquisition based marketing and in recent years he’s concentrated on the integration of all marketing channels and the techniques utilised to allow for cross pollination and true measurement.

In Australia, he has worked for some of the top digital and traditional agencies, across some of the country’s best known brands including Telstra, News International, Westpac, Expedia, Harvey Norman and Unilever, to name but a few.

Gary has won a number of industry awards and his career has positioned him as a respected industry spokesperson. He has trained multiple organisations, speaks at events and works in an advisory capacity with regional trade bodies to help develop their stance on various aspects of digital marketing.

Sandra Riches

Owner, Collaboraid

Tutor for: Fast Track Digital Marketing - Australia, Usability and User Experience - Australia

Sandra made the move from TV production to the digital industry in early 2000. Her first experience in the digital field was gained in the UK with multi-award-winning digital agency, Stickyeyes.

Her move to Perth in 2002 coincided with the start up of Market United, now one of the leading digital presences in Australia, where she started as an Account Director and grew to become CEO.

She was responsible for shaping and driving the company’s commercial strategy, managing sustainable growth, and shaping the “MU Way”; a positive and honest way of working with clients, and an environment in which staff could flourish.

In early 2011, she started her independent digital business consultancy, Collaboraid, with a focus on helping CMOs and Heads of Digital develop and implement their digital strategies, but where whole teams are involved in the strategy development process, to ensure there is a high level of ownership internally.

Over the years she has completed extensive consultancy on the development and implementation of digital marketing topics, focusing on building strategies that suit the unique digital maturity of each individual company.

Mike Zeederberg

MD and Co-owner, Zuni

Tutor for: Usability and User Experience - Australia

Mike is the Managing Director and joint owner of Zuni, a digital marketing agency specialising in helping businesses use digital channels to achieve business outcomes. Zuni’s clients include NRMA Motoring Services, Australian Institute of Management (AIM), Fuji Xerox and the University of New South Wales School of Business (ASB/ AGSM).

He has over 13 years experience in the interactive marketing industry, in both digital integration and management roles with traditional agencies such as Brann in London, FCB and Euro RSCG Interaction in Sydney, and in digital specialist agencies, whilst MD of Profero Sydney.

Mike is extremely active in both the creative and digital communities in Australia; he founded the Australian version of Creative Social, a gathering of creative directors focused around improving digital creativity in Australia.

He also established - and is Chair of Judges - for Creative Showcase, the IAB’s regular digital creative award. He has co-chaired the judging panel for the IAB Awards in Australia for the last 2 years and has judged the AIMIA, ADMA and AWARD awards, as well.

Mike has also developed and run custom training courses for 3M, Readers Digest, Macquarie Bank and a range of other organisations.

Alison Michalk

Director, Quiip

Alison is the Director of Quiip, a specialist online community agency which provides 24/7 outsourced community management services to a wide range of private and public sector clients.

Her specific areas of interest include difficult and sensitive online communities, governance and engagement, user behaviour and social media risk mitigation.

She is an enormously respected practitioner in the online community field online community management industry and hosts Australia’s Online Community Management Conference. 

Alison also co-founded the Australian Community Managers’ Group in 2008 and also convenes the Australian Community Management Roundtables.

She has been featured in various guides and whitepapers including the ReadWriteWeb Guide to Community Management, Communities of Purpose and 60 Insights from Experienced Community Managers. 

Additionally, she is a regular blogger and public speaker, with recent engagements including Parliament House in Canberra, the Australian Museum and lecturing spots at Sydney’s AdSchool.

Andrew Davis

The Worst Kept Secret

Andrew is recognised as one of the UK’s leading trainers in digital and social media by helping to increase understanding in this area for multiple brands such as Kiss FM, Blackberry & Saatchi & Saatchi. 

He is credited with creating and delivering ‘Social Media Fundamentals’ – the UK’s first social media course for secondary school students that was linked to GCSE study. He also played a role in launching two of the UK’s most influential media brands targeting the youth market: BBC 1Xtra and MySpace.

Moira Kean

Media Training Consultant

Moira is a highly-experience training consultant and mentor with a strong background in network television production.  After twenty-five years at the BBC where she worked as a producer and trainer, she left in 2008 to become a freelance media training consultant.

Moira’s current activity focuses on multiplatform training for graduates hoping to work in the creative industries. Recent projects have included the development of Vision and Media’s Northern Lights programme, a month-long course aimed at attracting new talent to the industry, as well as a number of other skills development initiatives for emerging talent, including a new entrant trainee scheme with BBC Belfast and a current Ideas Foundation project which is supporting disadvantaged students as they make a film about the Manchester riots. Moira has also produced the Belfast Media Festival for the last three years and devised strategies for BBC Online campaigns.

Moira is passionate about training and development in the media, passing on knowledge and skills as well as being fascinated by new technologies and their impact on the wider industry.

Kevin Lee

CEO, Didit.com

Tutor for: Fast Track Digital Marketing - New York

Kevin Lee Didit CEO, an industry pioneer in Search Engine Marketing and Digital Marketing since 1995 has authored hundreds of columns for many publications & his book Search Engine Advertising is widely praised and a hot seller. At Didit, Kevin leads the evolution of Didit’s proprietary Maestro search and auction-based display campaign optimization technology and current projects include the application of “Big Data”to SEM and display campaings. 
Kevin pioneered the area of holistic search-display campaign management and Didit offers Maestro as Managed Technology, delivering Excellence, Service and Price to marketers AND agencies. Didit’s growth earned Didit Inc. 500 & Deloitte fast 500 recognition. Kevin has spoken at over 450 conferences sharing best practices. While on the Board of Directors of SEMPO (9 years) Kevin helped shape the digial marketing industry and is also active in transforming cause marketing as a founder of We-Care.com.
Kevin earned his MBA from Yale School of Management in 1992, and was recognized as an Ernst & Young Entrepreneur Of The Year® finalist in 2008 and 2009. 

Steve Dalgleish

Director, Lynchpin Analytics Ltd

Tutor for: Web Measurement and Analytics

Steve Dalgleish is a director of Lynchpin Analytics Ltd and was integral in the company’s aim to become the UK’s best analytics agency. For over 12 years he has been helping companies with their online marketing and analytics including many blue chip clients such as: Royal Bank of Scotland, Cadbury, BSI, Turner Broadcasting,  Standard Life, First Direct, HSBC and Thomas Cook to name a few.

Steve's online marketing career began in 1998 when he lead Scottish Power’s first foray into online marketing and analytics.  

Steve has presented and spoken at many conferences on various digital topics. However, over the past few years, online analytics is where his digital focus lies. He also advises and trains companies to build their own in-house analytics teams.  

Areas of Expertise: Google Analytics, Omniture, Online Marketing, Online Strategy and Consultation, Analytics Strategy & Implementation and E-commerce optimisation.