Become a smarter digital marketer.

The Reducing Customer Struggle report, published by Econsultancy in association with IBM Tealeaf, looks in-depth at the extent to which companies understand the overall online customer experience and the approaches or types of technology they use to identify…

2013 is the year of going "beyond the like" to build deeper engagement, with successful brands leading the way in allowing (satisfied) customers to do the heavy lifting on their behalf. This Digital Workshop presentation includes slides and instructions for…

Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a…