UK Search Benchmark Report 2012: Companies missing out on Google+ opportunities

The majority of companies are missing out on marketing opportunities presented by Google+, with only a third of companies (33%) having set up a brand page and over half (56%) having done nothing to adapt their search marketing efforts, according to new research published today. A survey of marke...
Published on: 12:16PM on 24th May 2012

Senior Digital Marketers Meet for Best Practices Roundtables in San Jose

Econsultancy (link: http://econsultancy.com) will hold Digital Cream San Jose, (link: http://econsultancy.com/us/events/digital-cream-san-jose), an exclusive, complimentary roundtable event designed for senior, client-side digital marketers to discuss best practices and the reality of digital mar...
Published on: 4:19PM on 23rd May 2012

87% of Digital Marketers View Tag Management as Key to Their Online Success Per New ROI Study by Tealium and Econsultancy

Study Cites Huge Gains in Marketing Efficiency, Cost Savings and Web Site Performance Due to Tag Management Systems San Diego, CA, and New York City, NY (May 16, 2012) — As digital technology grows increasingly complex, a large percentage of digital marketers believe that tag management is a k...
Published on: 5:00PM on 16th May 2012

Econsultancy announces specialist e-commerce training sessions for retailers in Australia

Sydney, 04 May 2012 As part of its ongoing commitment to the region, Econsultancy, the globally distinguished training, publishing and events company, has developed a specialist e-commerce training course. This two day fast-track course was developed over several months alongside the Kongo Gro...
Published on: 8:30PM on 3rd May 2012

Econsultancy launches two day E-commerce and Online Retailing Course

London, 25 April 2012 – Econsultancy has launched a two day course in E-commerce and Online Retailing focusing on the customer journey and increasing customer value through a multichannel offering. The Fast Track E-commerce and Online Retailing Course is suitable for anyone new to e-commerce or...
Published on: 12:17PM on 25th April 2012

EU cookie law: only 23% of web users will opt into cookies

London, 18 April 2012: Less than a quarter of web users will happily opt in to cookies following the introduction of the EU ePrivacy Directive next month, according to a new survey by Econsultancy. A survey of 1,097 web users found that 17% of people would definitely not accept cookies if prompt...
Published on: 10:00AM on 18th April 2012

Econsultancy and Inspiring Interns offer graduates a head start in entering the digital industry

London, 17 April 2012 - Econsultancy, the leading provider of information and education to the digital marketing and e-commerce industries, has today announced a new Graduate Bootcamp programme which seeks to prepare bright, digitally savvy and work-ready graduates for digital roles. Econsultanc...
Published on: 12:00PM on 17th April 2012

Developing a model for agency maturity in a digital world – new report

London - 17 April, 2012 A new report published today looks at how agencies are evolving to survive in a marketplace characterised by fast-changing digital technology and a deluge of data. The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World report, publish...
Published on: 10:00AM on 17th April 2012

Econsultancy to run Digital Shorts Manchester on social media and web analytics

Manchester, 16 April 2012 – Econsultancy, the leading source of independent advice and insight on best practice digital marketing and e-commerce, is running the social media and web analytics Digital Shorts Manchester on 18th May 2012, sponsored by Orchard recruitment, the North of England's larg...
Published on: 9:58AM on 16th April 2012

Jefrey Gomez joins Econsultancy in Singapore as Commercial Director, Asia

London, 13 April 2012 Jefrey Gomez today joined Econsultancy as Commercial Director, Asia in response to the growing demand for Econsultancy digital marketing and e-commerce expertise in the region. Gomez is an expert in business development, and has worked in the shipping, e-commerce and trave...
Published on: 12:00AM on 13th April 2012

Econsultancy to run Fast Track Digital Marketing training in Dubai on 15th April 2012

Dubai, 9 April 2012 – Econsultancy, the leading source of independent advice and insight on best practice digital marketing and ecommerce, is running the Fast Track Digital Marketing course on 15th April 2012. The Fast Track Digital Marketing offers the ideal starting point in digital marketing...
Published on: 5:00AM on 9th April 2012

Econsultancy brings its international digital marketing and e-commerce training to Australia

Sydney, 04 April 2012 Econsultancy, the leading source of independent advice and insight on best practice digital marketing and e-commerce, has launched its first series of digital marketing and e-commerce training tailored specifically for the Australian marketplace. As part of its ongoing co...
Published on: 8:00PM on 4th April 2012

Marketing Leaders to Hold Event Showing the Way Ahead For the Industry

Econsultancy Announces JUMP—the First Event Supporting the Combining of Traditional Campaigns with New Digital Techniques Econsultancy (link: http://econsultancy.com) is partnering with the Society of Digital Agencies (SoDA) (link: http:// http://societyofdigitalagencies.org/) and five other mar...
Published on: 2:57PM on 26th March 2012

SEO market in the UK worth over £500m – new report

The UK SEO sector is now worth over £500 million annually, according to Econsultancy’s new SEO Agencies Buyer’s Guide published today. Econsultancy has estimated that the market grew by 18% over 2011, reaching an end of year value of £514 million, compared to £436 million at the end of 2010. T...
Published on: 12:00PM on 19th March 2012

EU cookie law is bad for the web says 82% of digital marketers

London, 14 March 2012 – 82% of digital marketers think the EU cookie law is ‘bad’ for the web according a recent poll undertaken by Econsultancy, publisher of digital marketing and e-commerce best practice and insight. Econsultancy asked more than 700 marketers for their opinions on the EU e-Pri...
Published on: 10:55AM on 14th March 2012

Sixth Email Census shows link between best practice and strong return on investment

Those companies carrying out basic segmentation and testing are significantly more likely to be getting a high level of return on investment from their email marketing campaigns, according to research by Econsultancy and Adestra. The Email Marketing Industry Census 2012, now in its sixth year, a...
Published on: 1:16PM on 6th March 2012

Econsultancy announces Innovation Awards 2012 winners

Econsultancy last night announced the winners of its Innovation Awards 2012. Tesco, Auto Trader UK, first direct, Marks & Spencer, Kiddicare.com and Majestic Wine are among the winners of this year’s awards which celebrate the best innovations in digital marketing and e-commerce. The award for ...
Published on: 10:43AM on 24th February 2012

58% of Middle Eastern Marketers Increasing Digital Marketing Investment in 2012

Dubai, 21 February 2012 Digital marketing in the Middle East and North Africa (MENA) is experiencing tremendous growth, according to an Econsultancy report, which has found that 58% of marketers are increasing their digital marketing budgets in 2012. Econsultancy’s second annual State of Digita...
Published on: 11:53AM on 21st February 2012

More than a quarter of marketing budgets in the Middle East to be spent on digital in 2012

Dubai, 12 February 2012 – More than a quarter of company marketing budgets in the Middle East are expected to be spent on digital channels in 2012, according to the second State of Digital Marketing in MENA survey by Econsultancy. The proportion spent on digital has increased from 22% in 2011 to...
Published on: 5:00AM on 12th February 2012

Econsultancy Announces Winners of Digital Vision Marketing and Advertising Innovation Grants

Econsultancy announced today the winners of the Digital Vision grant competition. The grant winners will be featured at South by Southwest SXSW, March 12 in Austin, TX. The Digital Vision program was initiated to provide grants to aspiring thought leaders in the areas of marketing and advertisin...
Published on: 10:16PM on 9th February 2012