Econsultancy Announces Winners of Digital Vision Marketing and Advertising Innovation Grants

Econsultancy announced today the winners of the Digital Vision grant competition. The grant winners will be featured at South by Southwest SXSW, March 12 in Austin, TX. The Digital Vision program was initiated to provide grants to aspiring thought leaders in the areas of marketing and advertisin...
Published on: 10:16PM on 9th February 2012

Econsultancy publishes digital careers guide for senior professionals

Econsultancy has published its first digital marketing and e-commerce careers guide aimed at UK-based senior digital professionals. The guide, written by digital consultant and author James Gurd, contains comprehensive advice about professional development and valuable insights from 17 senior d...
Published on: 11:26AM on 8th February 2012

Companies boost budgets for digital marketing, resources and technology

UK companies will continue to invest heavily in online marketing channels and associated technology during 2012 as the digital economy goes from strength to strength, according to research published today. The Marketing Budgets 2012 Report, published by Econsultancy in partnership with Experian ...
Published on: 10:34AM on 1st February 2012

Australian digital marketing investment to increase by 26% during 2012

Sydney, 31 January 2012 Digital marketing is rapidly becoming a priority for Australian businesses who are increasing budgets by an average of 26% in 2012, according to an Econsultancy report. Econsultancy’s State of Digital Marketing in Australia survey, carried out in association with Market...
Published on: 5:57PM on 30th January 2012

Econsultancy launches the UK's first Graduate Certificates to focus on specific digital skills

London, 30 January 2012 - Econsultancy, the leading provider of information and education to the digital marketing and e-commerce industries, has today announced the launch of the UK’s first Graduate Certificates to focus on specific digital skills. Having just received academic accreditation, ...
Published on: 10:46AM on 30th January 2012

Senior Executives Focused on New Product Development and Acquisitions to Drive Growth

Media Growth Survey of more than 300 media industry executives shows that the ability to attract and retain talent is the #1 challenge to growth New York, NY January 23, 2012 – Media industry executives are cautiously optimistic about 2012, as they expect less from organic growth in the year ahe...
Published on: 10:10PM on 26th January 2012

Econsultancy announces agenda and keynotes for Digital Cream Dubai on February 21st

Dubai, 25 January 2012 – Econsultancy, the global leading source of independent advice and insight on best practice digital marketing and e-commerce, today announces that their Digital Cream Dubai event, on 21st February 2012 will bring together 140 senior digital marketers and features two keyno...
Published on: 1:07PM on 25th January 2012

Mobile and social drive UK email industry growth

London, 24 January 2012 The UK market for email marketing platforms and services grew by an estimated 15.5% in 2011 to a value of £388 million, according to Econsultancy research published this week. Econsultancy’s valuation includes revenue earned by email service providers (ESPs), money spen...
Published on: 1:00PM on 24th January 2012

Manchester Metropolitan University Student receives Econsultancy’s first David Hughes Award for Excellence in Digital Marketing

London, 15th December 2011 – Econsultancy has today announced the recipient of its new Excellence in Digital Marketing award, named in memory of one of the UK’s foremost digital marketing trainers, speakers and practitioners, David Hughes. Jenny Thaw, who graduated from Manchester Metropolitan U...
Published on: 10:59AM on 15th December 2011

UK Web Analytics market worth more than £100 million

The UK web analytics technology and services sector is now worth more than £100 million annually, according to Econsultancy’s new Web Analytics Buyer’s Guide published today. Econsultancy has estimated that the market will have grown by 12% in 2011 to an estimated value of £104 million, up from...
Published on: 5:06PM on 12th December 2011

Senior management switched on to digital but organisational and recruitment challenges remain

London, 6th December 2011 – Econsultancy has published a new report revealing that while businesses see digital marketing as fundamentally important, many are struggling to develop effective processes and manage resourcing. Research amongst in-house digital professionals finds 62% feel their boar...
Published on: 10:36AM on 6th December 2011

Digital Vision Program Drives Innovation in Marketing and Advertising

Econsultancy, the global digital marketing community, today launched Digital Vision, a grant program to drive thought leadership in marketing and advertising, with grant winners to be announced at South by Southwest in Austin Texas on March 12, 2012. View full details: http://http://econsultanc...
Published on: 5:25PM on 5th December 2011

Econsultancy announces Innovation Awards 2012 shortlist

2 December 2011 Econsultancy has today announced the shortlist for its 2012 Innovation Awards, recognising pioneering developments in digital marketing and e-commerce from across the globe in 19 categories. More than 450 entries were submitted for the prestigious international awards, which ar...
Published on: 4:02PM on 2nd December 2011

Responsys Study Finds Many Retailers Fail to Re-engage Inactive Email Subscribers

San Bruno, Calif. – November 17, 2011 – Responsys, Inc. (Nasdaq:MKTG), the leading provider of email and cross-channel marketing solutions, today announced the release of the Responsys Email Engagement & Deliverability Study, which found that many leading retailers are underutilizing segmentation...
Published on: 1:49PM on 23rd November 2011

Econsultancy win ‘online business of the year’ award

Internet research publisher and digital training specialist Econsultancy has won the Small Online Business of the Year accolade at the 2011 National Business Awards. Econsultancy’s CEO and co-founder Ashley Friedlein collected the award, sponsored by Advansys, from BBC journalist and Today prog...
Published on: 3:00PM on 14th November 2011

Companies move beyond social media experimentation with focus on ‘big four’ networks

Thursday 10 November, 2011 Companies have moved from experimentation with social media marketing to a range of activities which are more likely to be integrated with other marketing channels and across business functions, according to research published today. The State of Social Report 2011, i...
Published on: 5:03PM on 10th November 2011

Business executives back multichannel customer experience but fail to ‘walk the walk’

Boardroom executives typically understand the importance of multichannel customer experience, but are failing to invest in the processes and frameworks to make this happen, according to research published today. The second annual Multichannel Customer Experience Report, published by Econsultanc...
Published on: 12:37PM on 4th November 2011

Growing range of marketing applications help companies make better business decisions

Companies are investing in a broad range of digital marketing applications, despite a widespread lack of boardroom understanding, according to research published by Econsultancy and Adobe today. The second Quarterly Digital Intelligence Briefing, based on a survey of 900 businesses, has found t...
Published on: 11:33AM on 3rd November 2011

Satisfaction with online conversion drops to all-time low

Findings from the new Conversion Rate Optimization Report 2011 from RedEye & Econsultancy show most companies are not happy with their online conversion rate. Just 25% say they are satisfied and, worryingly, this figure is dropping. Similarly, there has been a 5% drop in conversion rate improveme...
Published on: 12:57PM on 25th October 2011

Affiliates optimistic about sector worth £5bn

Affiliates are driving increasing volumes of sales for merchants in a sector expected to drive more than £5 billion in e-commerce revenue during 2011, according to research released today by Econsultancy and A4u at the a4uExpo conference in London. A survey of affiliates has found that almost h...
Published on: 6:00PM on 19th October 2011