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In terms of your digital marketing or ecommerce activities you are mostly a buyer of services and solutions. e.g. from larger companies like Wal-Mart, BP, AXA, Volkswagen, Tesco, E.ON, Aviva, Vodafone, Dell, BT, British Airways etc. to much smaller companies
You mostly provide digital marketing or ecommerce services and solutions to the client, or buy-side described above. e.g. agencies, consultancies, freelancers, vendors or other ecommerce and digital marketing suppliers.
Choose this if you feel the other two above really aren’t right for you.