There are 19 categories for this year's awards, covering key digital disciplines, as well as our new vertical-focussed categories.

Enter as many as you’d like, including the same entry across multiple categories. (i.e. your amazing B2B SEO campaign *should* be entered into the Innovation in SEO category, as well as, Innovation in B2B category.)

New Categories for 2012

  • Innovation in Affiliate Marketing
  • Innovation in Customer & User Experience
  • Innovation in E-commerce
  • Innovation in Email Marketing
  • Innovation in Mobile Marketing
  • Innovation in Multichannel Marketing
  • Innovation in Online Advertising
  • Innovation in PPC
  • Innovation in Rich Media and Video
  • Innovation in Social Media
  • Innovation in SEO
  • Innovation in Web Analytics and Optimization
  • Innovation in B2B
  • Innovation in Financial Services
  • Innovation in Publishing, Media & Entertainment
  • Innovation in Retail
  • Innovation in Travel & Leisure
  • Most Innovative Digital Agency
  • Most Innovative New Technology
  • Grand Prix Award (you can’t submit entries for this category; the champion will be picked from amongst the winners of the other 19 categories – to be announced at the Awards Ceremony in February!)

What are we looking for?

Simple — we're looking for services, products, businesses or activities that demonstrate genuine innovation across any of these digital disciplines or industries.

You can view last year’s winning entries by downloading our Innovation Awards 2011 - Winning Entries report.

So, what do we mean by "innovation"?

"Innovation: an approach, idea, practice or technology which holds out the promise of being a smarter, better, way of doing things. Not just new for the sake of being new, but a fresh take on solving a particular challenge or improving on the norm." - Ashley Friedlein, Econsultancy CEO

Questions?

If you have any queries about the categories, please email awards@econsultancy.com or call Christopher Hipson on +44 (0)20 7269 1451.