Facebook goes public, FB shares open at $42.05
The wait is finally over. After years of anticipation and weeks of headlines, the world's largest social network is a publicly-traded company.
FB shares, which priced at $38 yesterday, became available to the general public in the past hour on the NASDAQ.
After a delay, the stock hit the market at a opening price of $42.05. It is currently trading at around $40.
36% of consumers read marketing emails on mobile
More than a third of consumers (36%) read marketing emails on mobile, according to new research .
According to digital agency Steel, this rises to 55% among 18-34 year olds, highlighting the fact that brands need to optimise their email marketing for mobile devices.
The stats are supported by a Knotice study we reported in April which found that 27% of emails are opened on mobile devices.
Steel’s report found that almost 40% of those who read emails on mobile said they did so if the subject line sounded interesting.
Mobile is the future, just ask Facebook
Thanks to Facebook’s filings with the SEC, we now have access to a treasure trove of Facebook data. And one metric everyone seems to be keeping their collective eyes on is mobile-social growth.
It’s going up…fast.
According to comScore, US Facebook users are now for the first time accessing the network from mobile devices more than from desktops or laptops.
Average U.S. users spent 441 minutes accessing Facebook from mobile devices in March compared to 391 minutes for desktop/laptop use. Facebook now says it has 488m mobile active monthly users, a 14% increase from December.
UK jobs moves: Kraft Foods, OgilvyOne, Rocket Fuel
Once again we compile the most senior, surprising and influential job moves in the UK.
This time we cover appointments at Kraft Foods, OgilvyOne, The Rubicon Project and Scout Media.
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Ten interesting digital stats we've seen this week
I've rounded up some of the most interesting digital marketing stats I've seen this week.
Stats include multi-screen usage, mobile email, online returns, buying patterns of tablet users, social media customer service and Twitter's mobile user numbers.
12 social signals from Twitter that could influence search rankings
We know that Google uses hundreds of ranking factors to determine where it places web pages in its index. We also know that social media sites are becoming increasingly influential on search placements.
Charles Duncombe explored the topic on this blog a few days ago, focusing mainly on volume-based signals. I think there’s probably a bit more to it than that, or at least there should be.
This is a think-out-loud ‘Friday’ post, rather than a definitive guide to the things Googlebot is sniffing out (for I know not what it looks for). It considers the possibilities, to explore what Google might be able to make sense of. I invite you to share your own ideas in the comments section below.
So then, what kind of social signals might it take notice of on Twitter?
This week's top six infographics
Here's a round up of some of the best infographics we've seen this week.
We have infographics on Facebook's IPO, bounce rates, keeping users engaged with your emails, tag management, and some great mobile stats.
If you can't quite read the text, click on the images to see a larger version...
Content trends: six things everyone’s talking about
We're nearly halfway through 2012 and there are some clear content trends emerging.
Here are the top six hot issues we’re discussing with content owners…
MediaCom's six lessons for mobile marketing
Marketing giant MediaCom has been sharing some valuable lessons it learned from running mobile marketing campaigns.
During a speech at IAB Mobile Engage, MediaCom’s managing partner for mobile and innovation Stefan Bardega said that 18% of the company’s digital ads were now viewed on mobile screens.
This has increased from 4% in just over a year.
Here are Bardega's tips on how businesses should approach the mobile channel...
What we've been reading this week: APAC edition
Finally, it’s the end of the week. But what have we been reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.
Pop back later to see what our UK and US offices have being checking out as well.
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