Bing gets more social with Social Sidebar

There are seemingly countless ways that social data could be applied to search, and there has been significant discussion around how major search engines will integrate social into their algorithms and user experiences.

Already, Google and Bing have experimented with social features, and today, the latter announced even more social integration.

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Posted 01 June 2012 20:07pm by Patricio Robles with 2 comments

Judge in Oracle-Google case: you cannot copyright an API

There's arguably never been a better time for technology companies and developers. The proliferation of billions of connected devices, coupled with the explosion of new platforms and services, has created countless business opportunities, many still yet to be exploited.

But thanks to increasingly complex litigation around intellectual property, namely patents, the technology industry has also arguably never had to deal with so many headaches.

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Posted 01 June 2012 18:46pm by Patricio Robles with 0 comments

How to approach social media for marketing versus support

Last month at Lithium's Network Conference, Lyle Fong, Lithium's co-founder, reiterated how we have to start to look differently at how businesses use social media for marketing and support.

In order to be successful, the four "gears" of acquisition, engagement, enlistment, and monetization have to all spin equally. But in order to get there, you have to get them moving in a specific order depending on your purpose.

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Posted 01 June 2012 18:02pm by Heather Taylor with 0 comments

How has the Queen used technology over the last 60 years?

Not content with merely heading up the Commonwealth, The Queen apparently maintains active accounts on Twitter, Facebook and Flickr.

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Posted 01 June 2012 17:09pm by Luke Brynley-Jones with 1 comment

IE10 to have 'Do Not Track' turned on by default

Yesterday, Microsoft unveiled to the world its Windows 8 Release Preview. The release will be the last before Microsoft ships Windows 8 later this year.

The Release Preview contained plenty for industry observers and the curious to digest. There are performance improvements, more apps, better support for multiple monitors and so on and so forth.

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Posted 01 June 2012 16:35pm by Patricio Robles with 2 comments

Ten interesting digital stats we've seen this week

I've rounded up some of the most interesting digital marketing stats I've seen this week. 

Stats include the paid search market, mobile checkouts, Apple's App Store, and online video...

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Posted 01 June 2012 13:43pm by Graham Charlton with 1 comment

Why you should be using rel=author

Google launched its authorship program last year, which allows authors to get more enhanced listings in the search results by using the rel=author markup. 

This is something we have done for many of the staff and guest writers on this blog, and it's (generally) easy to set up. 

Here are five reasons why you should try this on your site... 

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Posted 01 June 2012 12:00pm by Graham Charlton with 5 comments

Six tips for improving the UX on your Facebook brand page

Facebook brand pages are an important tool for brands seeking to engage with their consumers online.

But creating a page that your fans will want to revisit is a tricky process.

Econsultancy's Facebook Pages for Business Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective.

Here we look a few of the tips included in the section that tells you how to create a wonderful user experience on a Facebook brand page.

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Posted 01 June 2012 10:55am by David Moth with 0 comments

This week's top six infographics

Here's a round up of some of the best infographics we've seen this week. 

We have infographics on the Japanese e-commerce market, social media in China, Google+ for business and more...

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Posted 01 June 2012 10:34am by Graham Charlton with 0 comments

Six Jubilee Facebook brand pages

The Diamond Jubilee isn’t just a time for Brits to celebrate their heritage and pay homage to Queen Elizabeth.

No, it’s also an opportunity for marketers to drum up brand engagement by creating royalty-themed ad campaigns.

Facebook has proved to be a popular tool for brands to show off their patriotic side, with many revamping their pages in honour of HRH.

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Posted 01 June 2012 09:35am by David Moth with 2 comments