Digital Marketing Blog

The value of Vine to the disinterested

I confess, there are plenty of things that make Twitter's six second video service, Vine seem to be utterly dismissible.

But that just may be its paradoxical strength, after all...

by Dave Wieneke 23 May 2013 18:12pm 0 comments

Seven core principles digital marketers forget

Guy Kawasaki once said: 'If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing'.

We’d like to think that no matter what you have, money or brains or both, inbound marketing is the only kind of marketing that works today. Inbound marketing, by the way, has a lot to do with digital marketing.

If you are a digital marketer, you are probably forgetting a few marketing principles. Here are some of them...

by Pratik Dholakiya 23 May 2013 17:11pm 0 comments

Our next Google+ Hangout 5/29: managing integration

Brush up on the themes that will be explored at Integrated Marketing Week (June 11-13) in New York with these free video expert series Google+ Hangouts.

Last week as part of our video expert series in advance of Integrated Marketing Week (#IMW13) we discussed integration with Liz Miller from the CMO Council and and Dave Wieneke from ISITE Design.

If you missed it and want a quick review, catch up with this takeaway post or on our YouTube.

by Ryan Sommer 23 May 2013 16:09pm 1 comment

10 excellent ecommerce product pages

In the varied world of ecommerce no two product pages are exactly the same, though there are a number of features that many sites have in common.

We previously looked in detail at the kind of tools retailers should consider including to help boost their conversion rates, including product videos, large images and user reviews.

And in this post I’ve tracked down 10 retailers that have excellent product pages for one reason or another. None of them is perfect, however each has several features that make them examples you can learn from.

by David Moth 23 May 2013 14:07pm 0 comments

A day in the life of a… Head of Multilingual Search Marketing

Ed Langley is Head Of Multilingual Search Marketing at Search Laboratory. Here he explains what he does in an average working day.

If you're on the hunt for a new challenge - or want to start a career - in search, then do check out the search marketing jobs on the Econsultancy jobs site.

by Chris Lake 23 May 2013 12:30pm 0 comments

Business intelligence meets web analytics

Econsultancy has today published a new best practice guide aimed at companies wanting to join up online and offline data, bringing together their often separate web analytics and offline business intelligence platforms.

Below, the report's author Julian Brewer answers some questions about the widespread challenges and opportunities that inspired him to write this report.

by Linus Gregoriadis 23 May 2013 12:23pm 0 comments

Budweiser is king of social advertising in Q1

Budweiser proved to be the king of alcohol advertising in Q1 by achieving more than half of total social shares.

The beer company’s 'Brotherhood' ad was shared 2.4 million times compared to 970,000 for little-known vodka brand Neft’s ad, 'Bad Motherf***er'.

According to Unruly’s data, Bud’s advert accounted for 59% of total alcohol ad shares in Q1, despite the fact that it isn’t really the kind of creative one would normally associate with beer ads.

It’s a sickly sweet tale of one man’s relationship with his horse, which is a far cry from the usual light-hearted ads beer companies usually go for, including Bud’s previous “Wassup” efforts.

by David Moth 23 May 2013 11:18am 0 comments

The essential small business website checklist

This checklist is intended to assist small business owners. It outlines the must have elements for your website so you can ensure it has the best chance of succeeding online.

This is the first in a short series which aims primarily to benefit small businesses with regards to their websites and online success. Consequently it might also help if you’re a web designer building small sites for businesses on a budget.

This small business website checklist will be most relevant for small sites or simple ecommerce sites because it’s a general checklist, but it’s amazing how many bigger (and often expensive) websites belonging to large companies fail to adhere to some basic web design fundamentals.

The list below will enable you to quickly check the most fundamental elements are in place on your website and it should take you no longer than 30 minutes to carry out the checks.

by Chris Gilchrist 23 May 2013 10:44am 3 comments

Why your brand needs 'organisation markup'

Google recently released a blog post outlining how Schema.org organisation mark-up can be used as a way for publishers to tell Google which preferred logo they’d like to appear against their search results.

This had previously been available to brands on Google+ but its availability has been extended following a shift in behaviour by the search engines to try and display this information in a completely new way.

by Andrew Isidoro 23 May 2013 10:14am 1 comment

Yahoo and Tumblr: the dangers of speaking too soon

If there’s one thing I’ve learnt over the years from working in digital marketing, it’s that first reactions to tech news stories are rarely accurate.

The time to form an opinion, in my experience, is when the stories ending in question marks die down.

When the Tumblr news broke (Yahoo’s planned acquisition @ $1.1bn) we were predictably flooded by instantaneous musings and misunderstandings around the network and its new owners.

Speculation then moved onto what Yahoo should do with its new toy, with a common concern muted as the nonsensical introduction of spammy ads.

by Steve Richards 23 May 2013 09:36am 0 comments