Making tag management work for you: new report & infographic
The digital world is complicated and website tags sit at the heart of online businesses and marketing. In fact, effectively managing website tags, or tracking pixels, is fundamental to digital marketing.
In the ROI of Tag Management, a new report released today in partnership with Tealium, we explore the role, challenges and opportunities for technology in handling vendor website tags.
More than a third of Homebase customers research online before going in-store
More than a third of Homebase customers research online before going to a bricks-and-mortar store, according to the retailer’s head of multichannel.
During a speech at the E-Commerce Futures Conference this morning, Andy McWilliams said it highlights the need for a joined up approach in-store and online.
Even if you think you’re a multichannel retailer, online and offline often act almost independently. You get different offers online vs. offline. They have to be the same, and communication has to be the same.
How to be a formidable content curator: a 17-step guide
Over the past few years I must have heard the phrase ‘everyone is a publisher nowadays’ a thousand times or more. It’s largely accurate, due to the rise of social media, but I think we are mainly ‘curators’, as opposed to ‘publishers’.
Content curation is something that many of us will be familiar with, even if we don’t think of ourselves as curators. We instinctively find and share interesting content with our personal and professional networks. We follow others who share the kind of links that engage and entertain.
Yesterday the clearly charming Adam Vincenzini described my Twitter feed as "all killer and no filler". I know perfectly well that a bunch of my tweets can be filed under ‘utter rubbish’, but I must be doing something right.
As such here are my 17 tips to help you become even better at content curation, with one eye on Twitter, my platform of choice for sharing.
Online shoe fitting app reduces returns by 23%
An app which allows customers to find more accurate information about the shoe size they need to order has managed to reduce fit-related returns rates by 23%
US retailer Running Warehouse has been using the Shoefitr app on its product pages since 2010, and the tool has been very popular with consumers.
By reducing fit-related returns, the app has enabled Running Warehouse to increase its profit margins by 2.5%.
18m UK consumers have used social media for customer service
More than a third of UK consumers (36%) have engaged with brands through social media, according to a survey from Fishburn Hedges.
This has doubled from 19% since August 2011 and equates to around 18m people.
The increased interaction appears to be driven by the widespread belief among respondents (40%) that social media improves customer service, compared to only 7% who feared it would harm service.
In fact 68% of those who have engaged with brands through social media believe that it “allowed them to find their voice.”
Successful content marketing doesn’t require a zoo
Content marketing requires many things to be successful; luckily a Zoo isn’t one of them.
That said, you can definitely learn a thing or two from “We bought a Zoo” author Benjamin Mee.
I won’t bore you with all the details of who Benjamin is, but if you’re interested you should visit the Dartmoor Zoological Park website or watch this short video.
Benjamin’s book was published in 2008. Since then it has become a film and the Zoo has enjoyed a significant amount of interest from the world’s media.
This isn’t a typical content marketing story and it’s true to say Benjamin had a huge advantage having been a professional writer, however you can learn a number of things from his success.
EU e-Privacy Directive: don't call it a cookie law
The deadline for the e-Privacy Directive is fast approaching. While the subject has generated significant attention across Europe, the word 'cookie' continues to dominate the headlines.
In fact, the part of the Directive that applies to cookies is written more broadly and requires consent for non-essential tracking, regardless of whether a cookie is involved.
In this article, I'll review the facts behind the 'cookie law' and lift the lid on what consent really means for UK businesses.
Sweden's iZettle launches mobile card reader in the UK
There’s been much excitement in the world of mobile payments around Square, a credit card reader that allows merchants to take payments using an iPad or iPhone.
More than 1m businesses have signed up to use the device in the US, but it still isn't available in the UK.
However, as of this morning UK retailers can apply to join the beta phase for iZettle, a mobile card reader backed by Carphone Warehouse founder Charles Dunstone.
It already has 50,000 users in the Nordic market since launching in its native Sweden last September, increasing the number of point of sales terminals on the region by 10%.
GM ditching paid Facebook ads: report
Facebook apparently hasn't experienced any problems convincing investors to put their money into its IPO, but while the social network focuses its attention on Wall Street, it might do well to pay more attention to a nearby street: Madison Avenue.
That's because, according to a Wall Street Journal report, GM, the world's largest car maker, apparently isn't hot on Facebook's paid ads.
Twitter hits 10m UK users, 80% use mobile
Facebook may be the subject of all of the headlines with its public debut looming this Friday, but another major player in the social networking space is reminding the world that it's still growing too.
Twitter, which has built a company that one day might go public too on the back of 140 character messages, has waived its hands in the air by announcing that it has surpassed 140m users worldwide.
