Facebook working on its own smartphone: report
Mobile represents one of Facebook's biggest challenges, but the company that just went public in what is sure to be remembered as one of the most infamous IPOs ever, that challenge is also a huge opportunity.
In an effort to exploit that opportunity, Facebook CEO Mark Zuckerberg was willing to pay $1bn for a revenue-less startup (Instagram) and the company's own engineers have been working on their own mobile apps (Facebook Camera).
But are mobile apps enough, or does Facebook need something more?
Does your content strategy make your site ‘house’ or ‘home’?
Most digital marketers have a content strategy they would confidently defend and rightly so. Content strategies ensure there’s always something new and useful on your site for visitors and define how that content will be promoted.
The main problem with this is that something that probably started off with all the best intentions can quickly become lip service and a chore.
Keeping it fresh and relevant is a challenge.
Q&A: QuBit's Graham Cooke on conversion rates and Google Analytics
Many of the fundamental rules for e-commerce web design are fairly straightforward, yet it's still fairly common to see businesses making basic errors.
While design faults often appear to be negligible, they can have a huge impact on conversion rates and profitability.
QuBit, which was established in 2010 by four ex-Googlers, offers a range of customer analytics and tag management products can help identify and iron out these mistakes.
Managing director Graham Cooke used to work on Google Analytics, so I spoke to him to find out the common mistakes websites still make that impact their conversion rates and if there is any way around Google's encrypted search data.
20 simple ways to get more retweets on Twitter
I’ve touched upon this subject before but thought I’d compile a post specifically aimed at bloggers / writers / content creators.
Many brands are investing in content like never before. They use blogs and social networks to attract traffic, and to encourage people to share their posts.
So what do they need to think about to try to increase the amount of sharing on Twitter?
Promoting your brand through personal networks
One of my regular tasks is to run through the comments on the Econsultancy blog and sweep up any spam comments.
We currently use a learning filter, so while it does let through the odd comment shilling pneumatic lubrication while simultaneously blacklisting reasoned, in-depth comments about SEO, by manually updating it, it gets better (at least, that’s the theory).
Checking out all the comments is also extremely useful for me, as it gives me a daily digest of what users are talking about, what their consensus is and which issues are of importance to them in general.
We all benefit from this as we can use it to make our content more relevant.
Apps do not equal money: fools gold revealed
App findability is a major problem for new app releases. The Holy Grail is to get into the top 25 list on the app store.
Unfortunately, to get into that listing, you need to be downloaded 40,000 times a day! It's time for a new approach.
Tackling the social media challenge [infographic]
If Facebook’s recent IPO tells us one thing, it is that social media is now big business and is here to stay. And yet we seem to be at a crossroad when it comes to the management of social media.
It’s hardly surprising that, with more and more channels out there, any business looking to capitalise on the social media opportunity faces an increasingly steep challenge.
Google launches in-app subscriptions on Google Play
For developers building mobile and tablet apps, in-app billing is an indispensable monetization tool.
After all, it's often easier and more profitable to give an app away for free and then charge for extra features. This is particularly true for gaming apps.
But there's another monetization tool that many developers, particularly those building content-rich apps, have been eying: in-app subscriptions.
PayPal partners with 15 retailers in big offline push
PayPal may already be ubiquitous on the web, but the payments giant has its sights set on much bigger fish offline.
In an effort to bring PayPal purchasing to the masses wherever they shop, the company yesterday announced pacts with 15 major retailers in the United States that will give consumers the ability to pay for their purchases using PayPal.
This week's top six infographics
Here's a round up of some of the best infographics we've seen this week.
Topics include cookies, Facebook and LinkedIn for B2B marketing, social sharing buttons, and mobile.
If you can't quite read the text, click on the images to see a larger version..
