The wrong strategic approach can be costly for ecommerce sites, but many still make some fairly basic errors.
Try to avoid these six common errorss in your ecommerce site to avoid deterring customers and generate more conversions.
It was a great year for ecommerce and all signs point to an even bigger, even better year come January 1. What’s on the docket? Plenty.
Building on the success of the last 12 months, 2014 will likely signal a comprehensive integration of mobile with traditional brick-and-mortar along with a boom in gamification, personalization and more comprehensive and accessible methods to test and track.
It’s time to raise a glass to what’s going to be a game-changing year.
Google likes surprising the world of email marketing. Priority inbox, google tabs and now the latest innovation to rock the world of email 'enabling images'.
Gmail, like many email providers, disables images by default to 'protect' users from potential harm. This creates an extra step for the user, in that they are required to 'enable images' to see the email in its full beauty.
Gmail have now decided to enable images by default, and to protect their users, they are going to be serving the images from Gmail servers.
That’s ok isn’t it? Then why is the world of email marketing going into meltdown over the subject?
Here are some of the most interesting digital marketing statistics we've seen this week.
Statistics include Christmas shopping, eBay's referral traffic, mobile marketing, content marketing and how millennials use social.
For more digital marketing stats, check out our Internet Statistics Compendium.
While Hummingbird has been much discussed, not many people understand it yet, or appreciate its benefits because it isn't an obvious feature of Google search. If you want to try it, go to Google on your smartphone and click on the microphone to activate a voice search.
For a bit of fun, say 'Tottenham Hotspur'. Google will search for the greatest team in the world (guest opinion - Ed), and then read out an up to date fact, perhaps the latest result and information about the next match.
Next, click the microphone again and ask a related question, such as 'how old are they?' Google will then show you the Wikipedia information about the club. Ask another question, such as 'where do they play?' and Google will show you information about White Hart Lane.
So, that is Hummingbird in a nutshell - a clever way of linking queries so that, instead of starting each search from scratch, Google can show you more pertinent information related to your previous search.
In 2012, the average person spent £1,175 online in the UK.
This statistic comes from OFCOM’s 2013 International Communications Market Report, revealed today.
Our nearest rival is Australia, where the average per-head spend is £867, approximately one quarter less than us.
Amazon has the most shares of its products on Pinterest than any other US retailer, though it seems to put less effort into curation than most of its rivals.
According to SearchMetrics, products from Amazon.com currently generate the highest average number of pins per week (16,360) on Pinterest, followed by Walmart (5,778) and Apple (3,871).
So is Amazon doing anything especially well on Pinterest, or is this due to the sheer ubiquity of its products?
For larger retailers, is it worth the effort, or should you let your 'fans' do the hard work?
It’s no secret that video is quickly becoming an essential part of any content strategy, and the 2013 video marketing trends report only serves to concretise this.
This year has been fantastic for video, with the emergence of new, social video platforms like Vine and Instagram video soaring in popularity amongst consumers, making it easy for anyone to create a video and share it.
'The Information' makes a case for smaller publishers adopting a paywall.
This is just a brief companion to an article I wrote yesterday entitled do publishers' paywalls kill sociability?, in which I asked a few questions around the subject of online publications asking readers to pay for content which they have traditionally enjoyed for free.
As this focussed mainly on larger newspapers, at the end of the post I suggested that I would follow up the article with a focus on smaller, start-up publishers and whether a paywall might be suitable for them or not.
This recent example was brought to my attention and I feel it makes for an interesting case-study.
Google is seemingly involved in a never-ending battle to fight spam and underhand SEO tactics affecting its search results.
In 2013 we've had several updates and warnings, Hummingbird being the most obvious, but what will Google target next?
I have a few ideas on this, and I've also asked SEOs for their views on the areas where Google is likely to focus...