Digital Marketing Blog
In the heady and fast-paced world of online marketing, we're often told that achieving social media awareness is the 'promised land' - we dream of things 'going viral', watching enviously as the likes of Gangnam Style rocket up the YouTube charts and wondering why the stuff we create for our clients don't achieve the same level of awareness.
Achieving that nirvana of mass social awareness can completely revolutionise your fortunes. Fine, you might have optimised your PPC to within an inch of its life, you've got top SEO positions and your affiliate campaign is an award winner.
You might even have a few glossy-looking awards for your expensive TV campaigns on the office mantle piece. But underneath it all, you know that the level of awareness of your product can make or break you.
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by Henry Elliss
20 June 2013 12:55pm
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Last month's Future of Digital Marketing event was rounded off with presentations looking at new innovations and future trends in digital.
Here are five of those presentations, looking at the future of mobile, social video and more...
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by Graham Charlton
20 June 2013 11:53am
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In advance of our The Digitals awards night on June 27th, I thought I'd present some of the shortlisted entries from the charity and non-profit category.
There's a wide range of campaigns here, covering mobile, content marketing, video, email and social media.
Here are seven of the best...
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by Graham Charlton
20 June 2013 10:47am
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Research from both Econsultancy and other sources consistently shows that marketing spend on digital in the UK continues to grow, particularly as marketing becomes more strategically important.
With companies looking to provide the best experiences for their customers and fend off the competition, agencies have been pivotal in driving continuing success in this sector.
The Top 100 Digital Agencies Report, sponsored by Sitecore, ranks agencies according to fee income from their UK digital activities. The total fee income reported by the top 100 agencies this year is £1.18bn, up 23% from the £962m that these agencies earned last year.
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by Andrew Warren-Payne
20 June 2013 10:19am
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If you were to compare the most successful optimization programs side-by-side, odds are you’d notice a lot of similarities.
In my job, I speak with a lot of companies about their testing and targeting efforts and have gathered an extensive amount of feedback on the common ingredients that make optimization programs a success.
These companies succeed because they’ve established strong collaboration within the organization, have the right tools for the job, and have a well-designed communication infrastructure.
While none of these things are necessarily ‘secrets,’ companies must take the time to put a proper structure in place with cross-functional optimization expertise, business knowledge, IT, testing, brand communications, and marketing savvy to continually improve the customer experience through an efficient, collaborative workflow.
There with, here are four best practices from companies running very successful optimization programs:
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by Drew Burns
19 June 2013 19:06pm
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Retail giant Nordstrom competes against other luxury brands like Bloomingdales and Saks Fifth Avenue. It sells Citizens of Humanity jeans ($238), leather Prada men’s sneakers ($420), and Jimmy Choo clutches ($620). It does not sell tires.
So, why would it take the rubber discs from a customer insistent on returning them?
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by Cielo Lutino
19 June 2013 15:52pm
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The hash has been around for a very long time, it's always riding the zeitgeist, a trendy so and so. One small symbol has come to represent instant access to topics of interest, in the here and now.
Utilised by Twitter for years, Facebook have now introduced it. This is no small addition to Facebook. It actually has very significant consequences.
Is Facebook about to become Twitter? Will it steal Twitter's real-time, instant access USP? And will it add a whole new dimension to its behavioural targeting capability?
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by Karl Havard
19 June 2013 13:25pm
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Stats from IMRG and Experian Hitwise released today show the ten most popular mobile retail sites in the UK. They are, as you may expect, almost the same as the top desktop sites, with the exception of Apple.
So, since these retailers have the most popular sites, (and they must be aware of this from their own analytics) you would expect that they have optimised for mobile users.
I've been taking a closer look at the sites..
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by Graham Charlton
19 June 2013 12:55pm
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Persuasion is a hot topic. But do you also know which of your customers you can persuade?
I recently talked to one of the leading figures in Data Science, Eric Siegel, author of Predictive Analytics. And he concludes that organizations in essence don’t just want to know what consumers will do – they want to know what they can do about it.
I never really thought about it that way, but it makes sense right?
It turns out that it's not that interesting to know what customers will do. Knowing a customer will click, or doesn't click, will move left or move right, isn't useful data. The key is to know which of your customers you can persuade to behave the way you want them to.
By focusing on persuadables marketers can achieve better results. Next to that, it could just help improve marketing's reputation.
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by Arjan Haring
19 June 2013 11:15am
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Last week we all waited with baited breath to find out ‘what’ exactly Apple was going to launch at this year’s World Wide Developer Conference (WWDC).
And when Tim Cook unveiled a new operating system and some product upgrades, many of us were a little disappointed, having hoped for a shiny new and exciting smart phone or tablet.
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by Geoff Galat
19 June 2013 10:08am
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