FeedBurner has acquired the blog analytics provider BlogBeat in an interesting move which can only be described as good news for users.
FeedBurner has become the de-facto choice for understanding feed subscriptions for at least the last 6 months, possibly the last year.
When FeedFlare was launched, the FeedBurner service became even more compelling, and now with the BlogBeat acquisition, it sounds like the statistical picture generated for users will be even more comprehensive.
The FeedBurner blog post can be found here, there is an interview with Steve Olechowski (FeedBurner) and Jeff Turner (BlogBeat) here, and there’s some more (humorous) information at the BlogBeat website as well.
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Online Measurement and Strategy Report 2011
An analysis of the online measurement industry based on a survey of digital marketers. The 67-page report and 29-slide summary presentation contain valuable insights into the use of paid-for and free web analytics tools. Beyond web analytics, the report also looks at a range of data sources and information requirements, and the extent to which companies are able to develop a coherent measurement strategy.
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