This infographic from Quaturo looks at content marketing in Google's post-penguin/panda world, and how marketers can avoid the SEO minefield that has developed as a result of recent algorithm updates.
What's your content marketing plan of attack? [infographic]
Graham Charlton is Editor at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+.
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Reader comments (13)
11:39PM on 2nd July 2012
Okay so be warned: I’m going Nerd.
I love this article. It’s vitally important information made comprehensive, attractive, simple, …and it makes me think of Call of Duty. In fact that’s probably why I could understand to it so well; it’s relatable.
In Call of Duty the first level is a training level that easy to follow with simple instructions. This user friendly play goes throughout the whole game. And just like Call of Duty this article has a reader friendly feel all the way through.
This reader friendly feel makes it so easy to follow along with the phenomenally important facts about content marketing. The pre-panda techniques just won’t cut it anymore. In fact they can seriously hurt you. Companies need to make sure they, or their marketers, are providing relevant quality content to create organic links. Companies like National Positions ( http://www.nationalpositions.com ) have figured this out early and already implementing these new methods. National Positions specializes in SEO and Internet marketing which they've been practicing for 25 years, so yah they're the snipers here.
http://www.nationalpositions.com
I intend to do the same when I start the blog for my company which uses live models to advertise too! ( Cheeky Ads : http://www.cheekyads.com ) Now if you’ll excuse me I have an expansion pack to install.
2:26AM on 3rd July 2012
Es war sicherlich interessant für mich, den Blog zu lesen. Danke dafür. Ich mag solche Themen und alles, was mit ihnen verbunden sind. Ich möchte bald mehr zu lesen.
UK Managing Director at BlueGlass
7:36AM on 3rd July 2012
Thanks for sharing Graham! And if anyone wants to embed this, you can find the code on: http://www.quaturo.com/blog/content-marketing-whats-your-plan-of-attack-infographic-73
8:43AM on 3rd July 2012
Absolutely love this analogy - though suspect its less effective if you're not male ;) Focus, quality, and pinpoint relevance are what do it. Seed with care and apply water. Or should that be aim and keep firing judiciously?
11:37AM on 3rd July 2012
Love it! Infographics like this make everything so much easier to understand so it's great to see these tactics going head to head. I'm really hopeful that the changes to how people and search engines view content will continue to develop. It'll be amazing when quality content is recognised above spammy, dull or irrelevant content.
Founder at Neo Mam Studios
11:11AM on 4th July 2012
Hey Graham thanks for sharing. We found this infographic to be a really helpful tool for explaining the recent changes to clients.
6:28AM on 6th July 2012
Andrew, I'm not male and I think it's brilliant. :)
3:58PM on 6th July 2012
Great summary! And proof that "amazing, wonderful websites" created by passionate professionals will win the race in the long run.
2:29PM on 8th July 2012
This is great - and thanks very much for sharing the link to the embed code, I will almost certainly use this on my own site.
Just one comment - I think the analogy breaks down somewhat when you get to the bit about 'organic growth'. This suggests that successful content marketing's more akin to good gardening rather than any kind of warfare. And as I'm a girl who doesn't want to fight, that suits me!
Sue
6:52PM on 10th July 2012
Lots of fun. But, mostly I like the side-to-side comparisons. Succinct & visual. Thanks for good work, and sharing.
Greg
6:37PM on 19th July 2012
Although the military analogy always nacks me a little bit in any situation, this inpho is perfect at its goal: let just don't freak ourselves out with this Panda, Penguim and SEO Zoo stuff at all. Google simply wants to highlight what people are looking for: useful content. If one knows nothing of SEO, s/he may start with REAL texts, REAL writers, REAL writing staff, REAL writing structure, content production structure at all, either text, videos, slides or so... And even after mastering SEO, keep focus on that.
12:03PM on 26th July 2012
Not sure I go with the military-blogging analogy - kind of misses the point. The strategy you seem to be advocating in your SBS stealth unit approach to blogging is a more customer-friendly option (it treats customers as people, not fodder!), so double-plus good for that :)
Perhaps you could add that it's not content that wins customers, what gets you customers is looking out for the common bonds between people you share problems with. Your usp is that you have found a solution and you're willing to share it with your common bond niche.
9:51AM on 8th August 2012
For people like me, who are make a living out of creating content , it's a relief to see that creativity is better protected. Its a real drag to see your own content copied by lazy people.
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