Here's a round up of some of the best infographics we've seen this week.
Topics include copywriting, multichannel marketing, which social sites are driving traffic to retailers, and how not to design a website...
The copywriting infographic (abccopywriting)
How third wave technologies will affect the way we shop (eBay)
Women are bigger mobile shoppers than men (usamp)
How not to design a website (mydestination.com)
Bridging the gap between online and offline (infosys)
Which social networks are driving traffic to retailers? (RichRelevance)
Reader comments (3)
10:28AM on 17th September 2012
"Men are bigger mobile shoppers than men (usamp)"
Hang on, read that back to me... ;¬)
Digital Marketing Executive at AdInsight
12:56PM on 17th September 2012
With regards to 'bridging the gap between offline and online marketing', I think that many businesses are finding that in order to accurately measure the effectiveness of their online and offline marketing, they need to monitor the interaction between the two. However don't forget that each type of marketing will trigger multiple types of conversions - online, phone, mail order etc and I think it's just as important to measure these as well. A lot of customers that find you online might want some form of human contact before making a purchase, particularly if it costs a significant amount of money such as an expensive holiday or requires emotional investment such as life insurance. This type of conversion has not been as easy to measure as other types before call tracking technology became available.
By tracking off and online marketing to offline conversions you can get a full picture of the ROI for each form of marketing and this in turn, will help to improve your future marketing ROI.
Joint Founder & Owner at Engage Web
10:15AM on 24th October 2012
The 'How not to design a website' rings a few bells. Over the years I've seen a number of good designs go bad through too much tinkering and interference.
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