The latest report to drop off the E-consultancy production line is our Email Marketing Briefing which is the output from a roundtable we hosted in London last month. This report is free to registered users.
The document contains a summary of the discussion which covered the following areas:
-) Response rates, deliverability and unsubscribes
-) Customer data and integration
-) Fully managed service, ASP or in-house system?
The briefing also contains useful information about email marketing trends, the latest statistics and a section on useful white papers and reports (including our recently published Email Marketing Business Case and Request for Proposal templates).
Attendees at our roundtable included representatives from the following companies: Cheetahmail, CommuniGator, CT Shirts, e-dialog, Epsilon, Legal & General, Prudential, Signet, Silverpop, and Time Magazine.
Linus Gregoriadis is Research Director at Econsultancy. Follow him on Twitter or connect via LinkedIn or Google+.
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CEO at Sensorpro.net
1:36PM on 22nd May 2007
Linus
Well done on another excellent report from e-consultancy! I will be sure to recommend it.
Chris