Posted 15 June 2007 12:00pm by Robert Andrews with 2 comments

Around a fifth of American shoppers will go online to buy their dad a gift this Father's Day, according to new research.

The National Retail Federation found 18.7% of people will turn to an e-commerce store to buy a gift for the occasion, which is marked this weekend.

But the web still ranks behind more traditional gift-buying destinations - 34.2% of people surveyed said they would shop at a department store, 29.6% at a gift or electricals store and 28.7% at a discount store.

Only clothes shops and mail order catalogues are set to see less Father's Day trade than the internet. Electronics rank among the most popular items sold online.

GeekDad blogger John Baichtal wrote:

" Some comedian, I think it was Chris Rock, said that all dad asks for in life is the big piece of chicken. But on Father's Day, it's a different story. This is our day, just once per year!

"Me, my Father's Day is gonna consist of three things: beer, grilling meat, and the promise of a new gadget.".

The NRF's survey was conducted by BIGresearch and polled 8,353 consumers.

Reader comments (2):

  1. gifts of wine

    3:15PM on 23rd May 2008

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    Father's day is coming, I am confused to buy a gift for my father. I really like the sentence "Me, my Father's Day is gonna consist of three things: beer, grilling meat, and the promise of a new gadget.".

  2. Photo-Collage-Scrapbook

    8:21AM on 1st June 2010

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    Father's Day is a time for the family to come together and share the joy and caring Dad brings each and every day. Your father has been there for you through thick and thin; you can go to him for fair advice, support, and help when things are at their toughest.

    This Father’s Day 2010, give dad a shining token of your affection with a just-for-him gift. These are some Homemade Father’s Day Gifts ideas,hope you can get what you want.

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