Online PR firm webitpr has devised a 'social media news release' - a press release specifically designed for the internet.
The webitpr release claims to be the first of its kind to be released in the UK, and was inspired by a template produced by last year by Todd Defren at US PR firm SHIFT Communications.
Stephen Davies, who maintains an excellent online PR blog, is the subject of the release - he has joined webitpr.
So what is it? Unlike normal press releases, the social media news release uses a range of media to get the message across. In the webitpr release, video and audio is used, and journalists are also provided with a range of images.
The release is also interactive - it has a section for people to leave comments, which can be turned on or off.
In addition, a range of related links are provided with the release - these include blog trackbacks and other media coverage of the news release, as well as links to bookmarking sites such as Digg and Reddit..
All in all, pretty useful...
Graham Charlton is Editor at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+.
Recommended reports
Online PR and Social Media Trends Briefing June 2009
Download this free 12-page briefing to keep up date with the latest trends and developments in online PR and social media. Learn about effective strategies, covering metrics, measurement and essential PR tools and technologies.
The Innovation Report
Download our Innovation Report to see examples of cutting edge tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.
Reader comments (0):
Add your own
Enter your comment below