US ad spending fell by 0.5% in the first half of this year, but internet ad spend continues to rise, growing by 23.6%, according to new data from Nielsen.
TNS Media Intelligence paints a similar picture, with its figures putting total US online ad spend at $5.5bn (£2.7bn) for the first six months of the year, up 17.7% from $4.69bn (£2.3bn) in the same period last year.
According to the TNS figures, online display advertising now accounts for 7.6% of total advertising expenditure, up from 6.4% a year ago. In the UK, online accounted for 11.4% of total ad spend last year.
Last year, total online ad spend in the US reached $16.9bn (£8.5bn), while in the UK, online ad spend passed the £2bn mark.
Related stories:
US online media spending to overtake newspapers
Related research:
Internet Statistics Compendium - September 2007
Graham Charlton is Editor at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+.
Recommended reports
Online Advertising Survey
The Online Advertising Survey Report, produced in association with the Rubicon Project, is a useful overview of the online display advertising environment. It contains information about spending trends, the use of ad networks, types of targeting and use of data. The research also examines the impact of real-time bidding and the increasingly important role played by online advertising exchanges, demand-side platforms (DSPs) and trading desks.
Alternatively, see our Global Internet Advertising Statistics or UK Internet Advertising Statistics.
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