The BBC has said it will begin to stream iPlayer content through its website by the end of the year, having concluded a deal with Adobe to use its Flash software.
The move follows heavy criticism of the Beeb over its decision to limit access to the service to users of Windows XP.
It says Mac and Linux users will not be able to download programmes through the iPlayer, as is currently the case with PC users, but will be able to watch content streamed directly from the BBC site.
Its director of future media and technology, Ashley Highfield said:
"We need to get the streaming service up and look at the ratio of consumption between the services and then we need to look long and hard at whether we build a download service for Mac and Linux."
Meanwhile, the BBC has struck a deal with Telegraph.co.uk, which will see the newspaper's website linking to BBC iPlayer content through its TV listings pages. The broadcaster claims that 250,000 people use the iPlayer every week, and is aiming for 500,000 users by next April.
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Graham Charlton is Editor at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+.
9:24AM on 17th October 2007
About time, although they still need to realise that ideally we want to be able to download the content too and watch it in our own time via itunes or similar, or apple tv. After all - everyone who pays a license owns the content..