Almost 70% of online marketing campaigns don’t meet their launch deadlines, according to a survey of senior marketers.
The study, conducted by PK Data, found lengthy approval processes, IT department bottlenecks and problems with web content management systems (WCMSs) were the main causes behind delayed projects.
Sixty eight percent of web marketing campaigns didn’t happen on time, while online publishing projects fared worse – meeting deadlines in less than 30% of cases.
Erik Aeyelts Averink of SDL Tridion, which commissioned the survey, said:
“As the web picks up speed daily, there are internal forces at work that are slowing it down. This can have a huge impact on a company’s ability to compete globally and meet business goals.
“Clearly, some companies have realised that it’s time to look at their web implementation resources and put the control back in the hands of the content owners.”
PK Data said it interviewed 120 “senior marketing decision makers in the consumer products, electronics/telecoms, healthcare, financial services and automotive industries”.
Almost 50% blamed overloaded IT departments for delays – a sign, the company said, that bottlenecks could be eased by handing responsibility to marketing and communications staff.
This tallies with a survey last year by Next Communications, which found site launches were often delayed because content wasn’t ready or suitable.
Related research:
Content Management System Buyer's Guide 2007
Web Project Management Best Practice Guidelines
Recommended reports
Content Management Systems (CMS) Buyer's Guide
An invaluable resource for those investigating the market for content management systems (CMS), with profiles of 21 leading vendors, the latest market trends and tips and pitfalls for buyers. The 283-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful CMS implementations.
Web Project Management: Best Practice Guidelines
Fantastic resource for learning the best practices behind successful web projects. We surveyed over 600 web project managers to glean their best practice advice for managing web projects. Our guide packages their most valuable tips and tricks for staying on time, on budget and maintaining quality standards.
Director at GIPL
9:07AM on 12th January 2008
True..this is also due to the fact that many digital agencies do not follow extensive project management practices