In the early stages it is very important to monitor your site's reputation using something like Google Alerts or even a paid solution.
Assuming your marketing strategy was a success your site should be receiving traffic and natural backlinks.
Respond to any major issues about your site/service on your company blog and answer comments with grace and transparency on any other blogs.
If somebody writes about you then it might be an idea to thank them or remember them for the future.
Analyse your stats to see where your valuable customers came from and see if you can improve the traffic from those sites.
One important strategy is to analyse how your site is being indexed by Google. Check which pages are being spidered and which are being indexed and make sure you fix any 404 errors or broken links.
The most important thing is to take user feedback into account and use it to improve your site, if somebody spots an error then try to get it fixed as soon as possible.
Related posts:
How to launch a new website - design and creation
How to launch a new website - pre-launch
How to launch a new website - launch week
Recommended reports
SEO Best Practice: Planning and Strategy
The SEO Best Practice: Planning and Strategy Guide is part of Econsultancy's renowned SEO Best Practice Guide and is has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
Alternatively, see our SEO Best Practice: Conversion efficiency or SEO Best Practice: Structured SEO Processes .
11:43AM on 13th April 2010
I have finished developing a webpage and need help seriously