WordPress is a popular open-source blogging platform that has a powerful set of features and can be extended through the use of free plug-ins, of which there are thousands.
To maximize the usefulness of WordPress as a business tool, you should take advantage of every opportunity to optimize your blog for search engines.
WordPress Documentation
WordPress' Codex includes a page dedicated to SEO topics and this page is a must-read for anybody operating a WordPress blog.
This page includes important information about setting up SEO-friendly permalinks, maintaining a healthy Robots.txt file for search engines and making sure that you're taking advantage of feed submissions. It also links to websites with useful SEO information.
WordPress Plugins
There are a number of great plug-ins that make it easy to implement SEO techniques with WordPress.
The "All in One SEO Pack" is one of the most downloaded WordPress plug-ins and performs a number of functions, including optimizing your page titles, adding META tags automatically and removing common duplicate content.
Another popular plug-in, Google XML Sitemaps creates a Google sitemaps compliant XML-Sitemap for your blog.
This plug-in enables you to create and edit Robots.txt files from within the WordPress admin.
Redirection helps you monitor 404 errors, automatically manage 301 redirections when a post URL changes and has a powerful set of features that helps you redirect users to different pages based on various conditions.
Add breadcrumb navigation to your WordPress blog with this plug-in.
This plug-in allows your blog to feature "related posts."
SEO Friendly Images automatically adds the ALT and TITLE attributes to images.
This plug-in enables you to decide which comments, pingbacks and trackbacks have or don't have the "nofollow" attribute which is otherwise automatically added by WordPress.
Reader comments (4)
SEO at Cheapflights Media
10:55AM on 12th June 2008
Any Wordpress SEO post this week should also have a reference to Joost's Wordpress SEO "ultimate guide"
http://yoast.com/articles/wordpress-seo/
Well worth a read for anyone optimising Wordpress blogs/sites.
Director of Product Development at Econsultancy
12:19PM on 12th June 2008
Great catch Adam, and a worthy suggestion. Joost is the man.
1:28PM on 1st August 2009
It's a nice article.Thank's for it.It's really help my work.
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10:23PM on 17th March 2011
I did not knew that kbrobots can do wonders. I am now installing it thanks for your help :-)
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