US Senators Olympia Snowe (R-Maine) and Bill Nelson (D-FL) want to make unsolicited commercial text messages illegal. They have introduced legislation they're calling the m-SPAM Act of 2009 to put the brakes on mobile spam.
The proposed legislation would strengthen the powers given to the Federal Communications Commission (FCC) and Federal Trade Commission (FTC) to curb unwanted text messages. Additionally, it would flat out prohibit sending text messages to mobile numbers on the Do-Not-Call registry.
Senators Snowe and Nelson have taken pains to point out that mobile spam is more than just annoying. Most mobile plans charge the user a 10 to 20 cent fee for receiving any text message. Additionally, mobile spam is a channel through which viruses and malicious programs can be transmitted to mobile devices.
Wireless users in the U.S. received more than 1.1 million spam text messages in 2007, up 38 percent from 2006 levels.
Rebecca Lieb oversees Econsultancy's North American operations.
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UK Mobile Statistics
Econsultancy's UK Mobile Statistics document is one of 11 individual downloads that make up Econsultancy’s UK Internet Statistics Compendium, a comprehensive compilation of statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.
Alternatively, see our Mobile Statistics or B2B Internet Statistics Compendium.
8:20AM on 7th April 2009
yes , Moble spam is increasing a lot and I think government whould take proper steps to handle them
1:40PM on 7th April 2009
I'm not usually one to want legislation to solve problems, but mobile spam is something that must be stopped. Hopefully consumers and the senators will understand that all mobile marketing is not spam.
Done properly, mobile marketing offers a great value to consumers by putting them in touch with businesses they want to hear from.
1:42PM on 7th April 2009
Mobile spam was outlawed in the UK a couple of years ago. A good idea too.
1:43PM on 7th April 2009
I'm not usually one to want legislation to solve problems, but mobile spam is something that must be stopped. Hopefully consumers and the senators will understand that all mobile marketing is not spam.
Done properly, mobile marketing offers a great value to consumers by putting them in touch with businesses they want to hear from.
1:45PM on 7th April 2009
I agree, Kim. Mobile spam and mobile marketing are very different - the key being, as you said, messages from businesses consumers "want to hear from".
It's "opt-in" in the UK.