Hulu broke into the top-three most watched video sites in March, with 380 million videos viewed, thus capturing 2.6 percent of the U.S. market.
comScore Video Metrix finds users in the USA viewed 14.5 billion videos online in March, an 11 percent increase over February.
Google sites remain the top video destinations in the country, with 5.9 billion videos viewed (40.9 percent market share). In March, YouTube accounted for over 99 percent of all Google video viewed.
Google also again soared over 100 million online video viewers, a threshold it crossed last December. Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo! Sites (42.5 million), and Hulu (41.6 million).
|
Top U.S. Online Video Properties* by Videos Viewed March 2009 Total U.S. – Home/Work/University Locations |
||
|
Property |
Videos (000) |
Share (%) of Videos |
|
Total Internet |
14,468,345 |
100.0 |
|
Google Sites |
5,919,530 |
40.9 |
|
Fox Interactive Media |
437,098 |
3.0 |
|
Hulu |
380,102 |
2.6 |
|
Yahoo! Sites |
334,724 |
2.3 |
|
Microsoft Sites |
288,239 |
2.0 |
|
Viacom Digital |
277,753 |
1.9 |
|
CBS Interactive |
191,686 |
1.3 |
|
Turner Network |
167,323 |
1.2 |
|
Disney Online |
125,248 |
0.9 |
|
AOL LLC |
105,237 |
0.7 |
Rebecca Lieb oversees Econsultancy's North American operations.
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9:21AM on 29th April 2009
Hi Rebecca. Again what you have written is very interesting. Besides entertainment one would like to know other applications of on demand video.
Even well constructed sample surveys to yeild the information would be helpful.