In the past couple of years we have published a lot of tips on this blog to try to provide readers with practical suggestions on how to optimise their businesses.
I thought I’d collate some of the best articles to provide you with a feast of ideas to help you improve your websites, strategies and operations.
Included within these lists are a lot of generic tips for best practice in web strategy, though this is perhaps most relevant to e-commerce professionals...
E-COMMERCE
Top 10 tips for retailers to combat the economic downturn
10 tips on product page design
50 SEO tips for online retailers
Seven tips on making the most of product images
Seven tips on providing user reviews
A 10 point checklist for landing page design
Three tips for improving landing page headlines
Six tips on site search results pages
Seven tips on site search box design
Five tips on producing a shopping comparison feed
Six tips for improving feature filtering
Seven Valentine’s Day tips for etailers
Eight tips for effective filtered navigation in e-commerce
Four ways to attract more product reviews
The four ways of handling out of stock items
10 tips on improving online customer service
SOCIAL MEDIA
10 ways to measure social media success
Top 10 tips for brand engagement via social media
10 linkbait strategies to build links and drive traffic
Six tips for brands starting out on Twitter
GENERAL / WEB DESIGN
29 of your top tips for website optimisation
Six design tips for better URLs
Five tips on internal linking strategy
Five navigation tips for websites
You can also distil tips from these articles on the science of sucking:
50 swinish ways to annoy web users
Top 10 most common e-commerce mistakes
10 reasons why your websites sucks
10 reasons why customer service doesn’t have to suck
[Image by laughlin via Flickr, all kinds of rights reserved]
Learn more...
Related Econsultancy reports include Econsultancy's Online Retail Checkout Special (written by Dr Mike Baxter), the Web Design Best Practice Guide (by Dr Dave Chaffey) and the User Experience Buyer's Guide 2009, which contains advice for those in the market for a specialist user experience agency.
Chris Lake is Director of Innovation at Econsultancy, an entrepreneur and a long-term internet fiend. Follow him on Twitter or connect via Linkedin.
Posted 26 May 2009 13:06pm by Chris Lake with 3 comments
Tags: tips
Topics: Ecommerce, Multichannel Marketing, Online Customer Service, Online PR & Social Media, Strategy & Planning, User Experience & Usability, Web Design
Sectors: Financial Services, Retail, Travel & Leisure
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Graham Charlton
Strategy & Planning
Internet Marketing Consultant / Social Media Expert at n/a
9:55AM on 27th May 2009
This is one of the most useful posts EVER!!! Thanks Chris!
Affiliate Marketing Manager at 121doc Online Clinic
10:41AM on 3rd June 2009
An excellent information for all WEBMASTERS.
2:31PM on 24th June 2009
I am going to have to say that I wished I had discovered your site earlier. The contents of the article are superb and true facts and are sure to help a lot of us. More grease to your elbows and I am surely going to be adding your site to my favourites