So, you've decided to 'get social' with customers on the web, but how can you build strong reasoning to support the decision? How can you get the boss on your team and actively investing in social media at your side?
Sam Decker, CMO of Bazaarvoice, offers some level-headed advice to those seeking to win the participation of top brass.
Jeff Molander is a social media speaker and analyst. As CEO of Molander & Associates Inc. he helps people build profitable businesses by challenging current marketing practices and connecting marketing tactics directly to strategic goals. Jeff can be reached at jeff_at_jeffmolander.com.
Recommended reports
Customer Engagement Report 2011
This is the fifth annual Customer Engagement Report, produced in association with cScape. This is the most comprehensive and influential report available on customer engagement, and features expert commentary from the likes of Jim Sterne, Adam Hibbert, Ron Shevlin, Richard Sedley, Steve Woods and Ian Jindal.
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2:47PM on 15th June 2009
Thanks for this very helpful video. I especially like the technique that Jeff mentions of surveying customers and showing the results to C level executives. On my blog, I've compiled a a range of links to articles with lots of tips on this topic - How to Sell Social Media to Cynics, Skeptics and Even Luddites: http://www.interactiveinsightsgroup.com/blog1/how-to-sell-social-media-to-cynics-skeptics-luddites-tips-resources-advice/