Amazon is testing a new advertising programme, Clickriver, which allows businesses to place sponsored links on Amazon.com next to search results and on product detail pages.
Amazon's Clickriver Ads, which appears to be a version of Adwords, was built by A9.com, a search technologies subsidiary of Amazon.
The programme allows advertisers to place sponsored links for complementary services and products around an Amazon user’s search results. For example, a hotel chain might place ads around searches for luggage.
The links will be pay per click, with the price determined by auction. The amount bid will determine how the ads are ranked and what the cost will be if the ad is clicked.
The service will undoubtedly appeal to advertisers as it allows them to get their products and services in front of customers who are ready to buy. Amazon currently has tens of millions of active user accounts.
Clickriver is currently in beta testing, and Amazon is inviting advertisers from a range of service providers and retailers.
We can assume Amazon won't be applying for Google Adsense anytime soon.
Further Reading:
Apply for Clickriver beta
Graham Charlton is Editor at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+.
Recommended reports
Best Practices in Digital Display Advertising
Best Practices in Digital Display Advertising: How to make a complex ecosystem work efficiently for your organization is a comprehensive overview of display media advertising. Tailored to marketers who are attempting both branding and direct response, topics covered include emergent technology, key changes, and guidance on how to discover, buy, serve, and measure digital display media advertisements.
Reader comments (0):
Add your own
Enter your comment below