While online retailers are generally improving when it comes to usability there are still plenty of areas for improvement.
Retailers such as Asda, Debenhams and M&S have made some good improvements to their sites, while sites such as Kiddicare and The Book Depository offer excellent examples, though some, such as Woolworths and Whistles, could do a lot better.
Here's a selection of the e-commerce site reviews we've done on the Econsultancy blog this year..
Graham Charlton is Editor at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+.
Recommended reports
How We Shop in 2010: Habits and Motivations of Consumers
How We Shop in 2010: Habits and Motivations of Consumers is split into two separate documents for the US and UK, examining e-commerce consumer behavior in both countries. Both reports focus on how consumers interact with e-commerce brands, conduct product research and the different factors in the buying decision-making process.
Social Media Specialist at MikeStenger.com
7:39PM on 23rd December 2009
I don't really do E-commerce Graham but thanks for posting this. Will definitely share it with friends!
CEO at SciVisum.co.uk
12:35PM on 24th December 2009
Thanks Graham - have enjoyed the discussions that have followed the reviews. over the year.
Continuous improvement is helped by learning from others!
Deri
1:42PM on 15th January 2010
I've looked @ some of your past reviews and I can't wait to go through this list. Benchmarking other sites is still one the best way to gather and prioritize features and enhancements.