For consumer brands that want to harness - and feel the group hugs from - their community, there’s nothing quite like Facebook.
With hundreds of millions of unique users, Facebook offers a ready-made platform for companies to communicate with customers and fans, to support and extend marketing campaigns and to move some of those key brand metrics.
I have collated a few of the best presentations and videos to help you understand exactly why Facebook matters, and what it can do for your business (and how to do it).
The first two presentations in particular provide excellent guidance on how to get the best out of Facebook, as a business, by creating brand pages.
There are a couple videos featuring Facebook’s head of brand solutions, who explains how (and why) others are using the social network, and what's on offer. And there’s also a video from two Coca Cola fans who set up what has become an unbelievably successful fan page for the company, plus a few other things, including a look at the brands that are already doing well in this area.
Enjoy...15 Facebook Learnings From The Top 50 Brands
40 Ideas and Tips for Facebook Product Pages
Facebook’s Head of Brand Solutions Explains All
Part 1
Part 2
How Coca Cola Fans Built The Coca Cola Facebook Fan Page
How To Set Up A Facebook Brand Page And Why
Top 50 Facebook Pages - 2009
I hope they help. Remember to be creative! Good luck.Chris Lake is Director of Product Development at Econsultancy, an entrepreneur and a long-term internet fiend. Follow him on Twitter, Google+ or connect via Linkedin.
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3:25PM on 11th January 2010
So many brands are still not realising the full potential of lots of social media opportunities. For companies that have decided they can benefit from a presence on Facebook, this is a very clear summary of how to start to use Facebook effectively.
MD at Conversational-UK Ltd
6:30PM on 11th January 2010
Really very useful - thank you!
7:14PM on 11th January 2010
This is a GREAT POST.
With so much of information and useful one..This is by far the best I have came across till now..
I am going to use some of the ideas and concept into our Facebook Fan Page..and I am sure it will work.
The way Faccebook getting so big..there is lot of scope for brands to evolve and have a strong presence there..
Thanks
8:03PM on 11th January 2010
Nice collection of resources. Will be a useful link to forward to a few clients.
10:06PM on 11th January 2010
It is a very interesting guide. I would like to mention that IKEA made an amazing campaign for the opening of IKEA Malmo through a facebook fan page.In certain days, they would upload a picture of an IKEA room and the first person that tagged their name in the picture won the product.
So far, that is my favorite strategy. Here is the link to the full explanation and results of the campaign:
http://brandingworthspreading.blogspot.com/2009/11/ikea-malmo-uses-facebook-to-create.html
Hope you find it useful
10:10PM on 11th January 2010
This is a fantastic article especially as I just setup my brands Facebook page today. More optimisation tomorrow :)
5:40AM on 12th January 2010
Wow thats a great present for any marketer looking to improve how their run their social media campaigns in 2010.
6:30AM on 12th January 2010
Great article. Definitely worth reading for any companies that have yet to enter the wonderful world of Social Media.
Ecommerce Business MGR at Essential Nails LTD
9:54AM on 12th January 2010
facebook and FMBL - reading this page has made my day!
12:21AM on 18th January 2010
This is great information. I'm new to facebook and need all the help I can get.
Thanks
Sheila
www.RestoreYourShape.com
3:31PM on 14th February 2010
Chris, brilliant post and very inspiring! I've been trawling Google for information on marketing on facebook and this is by far the best site I've found. keep it up! cheers, malcolm lambe - "copywriter to the internet stars"