We've just published our mega-comprehensive Paid Search Marketing (PPC) Best Practice Guide, which is going to help a lot of you to finesse your PPC strategies.
Not to be digested in one go, this 250+ page epic is ideal for anybody dipping their toe into the paid search waters, or, for intermediate or advanced marketers / agencies looking to improve returns from campaigns.
It really is extremely comprehensive - we've spent months patching it together. If you've read the Search Engine Optimization Best Practice Guide you'll know what to expect.
Over the next few weeks we'll publish some choice extracts from the guide on the blog. Yesterday we started out with Understanding different types of keyphrases for PPC success, which looked at keyphrase qualifiers in search queries, as indicators of click / purchase intent and customer value / type.
Chris Lake is Director of Product Development at Econsultancy, an entrepreneur and a long-term internet fiend. Follow him on Twitter or connect via Linkedin.
Recommended reports
SEO Best Practice: Planning and Strategy
The SEO Best Practice: Planning and Strategy Guide is part of Econsultancy's renowned SEO Best Practice Guide and is has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
Alternatively, see our Online Advertising Survey or UK Search Engine Marketing Benchmark Report.
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