Whether you are an offline marketer or digital marketer, developing integrated, multichannel marketing campaigns is now a critical element of planning and strategy.
With this in mind, I've been searching through Slideshare to find some excellent presentations on various aspects of multichannel marketing.
Driving Customer Engagement Through Multichannel Marketing Multichannel Marketing For Retailing Econsultancy Multichannel Innovation DSB Econsultancy Multichannel Innovation Toyota Agillic Mailbox to Multichannel: How multichannel can work for non-profits Barack Obama's Multichannel Marketing Campaign Achieving Cross Channel Marketing Mix Nirvana Identifying Multi Channel Customer Experience Best Practice Multichannel Marketing StoriesGraham Charlton is Editor at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+.
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JUMP - Whitepapers live 2 presentations
Presentations from the Whitepapers live 2 stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011.
JUMP Magazine: Issue three
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this third issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including optimising your mobile strategy, a guide to location-based marketing, using offline ads to drive online activity, and how to make the most out of your data.
Publisher at 2N Media Ltd - ModernSelling.com
2:42PM on 20th February 2010
Sorry Graham, I'm sure they're all excellent, I just don't have the time to look through them all.
Tell me though, do any of them mention how multi-media customers and prospects are intended to actually engage with multi-media sales and customer service staff - that they have presumably recruited, trained and equipped?
(And this is the second "hot" topic, after the 1. Five areas businesses spend too much/little, on the latest Econsultancy newsletter, with multi-media customer engagement at its heart - so it's getting a bit spooky!)
Regards - Neil