Exciting things are happening in the whizz-bang new world of augmented reality, which will surely hit the mainstream before too long.
Many of the world's top brands have experimented with AR recently, and while some of the first wave of apps are more gimmicky than useful, others certainly shine a light on what we can expect from this space in the months and years to come.
So, for your viewing pleasure, here are 10 augmented reality videos. I cheated on the headline as all of these are brand-led apart from the last one, which is a fantastic billboard ad that uses AR, and which once again proves that the Dutch know a thing or two about AR and mobile.
Chris Lake is Director of Product Development at Econsultancy, an entrepreneur and a long-term internet fiend. Follow him on Twitter or connect via Linkedin.
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1:22PM on 20th May 2010
I know they're not a megabrand but British based fashion Designer Carri Munden (AKA Cassette Playa) who has done some serious collaborations with megabrands such as Nike also just held the first ever Augmented Reality fashion show at London Fashion Week this past February.
Check it out if you get a chance.
1:30PM on 20th May 2010
The Dutch billboard one is so good, you could use this in so many different ways.
Very impressive.
8:31AM on 21st May 2010
I personally like the Hotels.com one where you can interact with different cities. Its a shamelss plug as an employee but as it is in their American branding it might be missed out in the UK. But is definately worth a look
Hotels.com's virtual vacation
12:11PM on 12th January 2011
BlippAR is an awesome augmented reality social networking iphone app.