Posted 14 June 2010 10:42am by Jake Hird with 20 comments

About six months ago, I threw together a blog post based on a bunch of social media infographics. At the time, they were surprisingly difficult to root out, but it seems that more are emerging, given the continued development and understanding of the channel.

I've now collected a few more newer infographics that I feel demonstrate a mixture of both hard data and strategy practices. Hopefully, they'll also provide some inspiration or can be useful in helping you with presentations or pitches. As before, links to the actual graphics are in the headline titles.

The social media effect

 

The social engagement spectrum

 

The boom of social sites

 

Information, creation and circulation before Twitter

 

Information, creation and circulation after Twitter

 

Spectrum of online friendship

 

Doughnut Marketing

 

If the Twitter community were 100 people... 

 

The CMOs guide to social media

 

Who participates online?

 

Understanding Facebook

 

When social media attacks!

 

Social marketing compass

 

Social Web - Reputation Management Cycles

 

Profile of a Twitter user

Jake Hird is a Senior Research Analyst for Econsultancy. Follow him on Twitter and Google +, connect with him on LinkedIn or see what he's keeping an eye on via diigo

Reader comments (20):

  1. TSSVeloso

    11:44AM on 14th June 2010

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    What a great round-up. I leave also a suggestion for a lot more infographics a visualizations about Social media: Visual Loop (http://visualoop.tumblr.com/), with hundreds of them.

    Keep up the great work!

    @TSSVeloso

  2. Ian Berry

    2:06PM on 14th June 2010

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    Thank you Jake Best analysis I have come across.  Well done.

  3. John Joyce

    2:25PM on 14th June 2010

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    Hey Jake, I would like to add my Interactive Online Marketing Ecosystem for everyone to check out. http://bit.ly/9wSE0a Thanks, - John

  4. Jane van Velsen - The Right Writer

    2:27PM on 14th June 2010

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    Thanks!  These are great and saves loads of time for me when I have to pull something together for a presentation on social media for a client!  Really appreciated!

  5. Debbie Hemley

    2:30PM on 14th June 2010

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    Hi Jake, Thanks for posting all of these. What a great collection! Infographics work really well to explain lots of things but do an exceptional job helping to explain the complexities and different routes that social media communications can take. Nice post! Debbie Hemley

  6. Jake Hird Staff

    Senior Research Analyst at Econsultancy

    3:15PM on 14th June 2010

    Jake Hird

    @TSSVeloso - Thanks, good call. Some interesting ones there that I've not seen before. 

    @Ian - Cheers Ian, although I didn't think I'd given too much analytical input to this particular collection?! 

    @John - Great link, really useful to see all the different social properties split out into individual areas. Thanks for this. 

    @Jane - No problem, glad you found them useful. 

    @ Debbie - Thanks. I always prefer visualisations when it comes to complex areas and figured keeping all these to myself wasn't exactly in the spirit of "social sharing"...! 

  7. Sean Supplee

    11:51PM on 14th June 2010

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    Awesome graphics exp the social media one actually found two decent sized sites I do not currently use that I will be sure to tap into now.

  8. weblike

    7:07AM on 15th June 2010

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    Fantastic input for some real good and funny PPPs. :)

  9. Marie Page MSc

    Director at Musicademy

    10:01AM on 15th June 2010

    Marie Page

    Thanks so much for sharing this. Of such use to people writing or speaking on social media. Very much appreciated

  10. dlv

    6:27PM on 16th June 2010

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    awesome collection!! really stunning !

     

    also, it would be nice if you change the image link

    this (small size): http://farm5.static.flickr.com/4039/4699392540_81eb938976.jpg

    for this (i found it, original and huge size): http://www.burson-marsteller.eu/images/upload/beforetwitter.png

     

     

    thanks for share

    adeux!

     

  11. Nabeel

    8:57PM on 16th June 2010

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    Totally awesome. Profile of a Twitter User is neat. In my mind I've kinda segregated those that I follow...but to see them defined into groups, that was clever!

  12. Alexandre Plennevaux

    9:22PM on 16th June 2010

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    how about putting the credits of each of these infographics. I've recognized one from David McCandless (informationisbeautiful.net) but you link directly to the file, not to the website and you don't mention his name. You are asking for a lawsuit?

  13. jlrsn

    10:06PM on 16th June 2010

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    There are 100 tweeters and 5 have MORE than 100 followers? Sense not this makes. http://s3.amazonaws.com/infobeautiful/twitter2_550.gif

  14. Jen

    3:25PM on 17th June 2010

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    Love these social media graphics! I took a shot at doing one myself; It's less polished but it was fun! http://searchslingshot.com/2010/06/its-a-social-media-world/

     

  15. Stacy

    9:19PM on 17th June 2010

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    LOVE the "profile of a twitter user" absolutely classic!

  16. Faouzi

    8:09AM on 19th June 2010

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    Thank You so much. The research on social media is so beneficial. Especially when shared.

  17. Alicia

    1:08PM on 6th July 2010

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    Very good. "Profile of a twitter user" seems gender-biased to me, though. It depicts a very old fashioned point of view in a cool 2.0 way. Ironic...

  18. กาแฟ

    9:32AM on 13th July 2010

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    Totally awesome. Profile of a Twitter User is neat. In my mind I've kinda segregated those that I follow...but to see them defined into groups, that was clever!

  19. daniel zane

    6:45PM on 26th July 2010

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    amazing article daniel zane hertfordshire uk

  20. Shennan T.

    10:19PM on 9th September 2010

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    That is really cool.  Each of these look like some sort of cool web design (even though they're not)

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