Posted 01 July 2010 14:10pm by Patricio Robles with 2 comments

Earlier this year, affiliate marketers and other groups successfully beat back legislation in Colorado that would have required etailers like Amazon.com to collect sales tax for purchases made by Colorado residents if the etailers had affiliates in Colorado.

But Colorado didn't simply give up on its effort to find new sources of revenue: it passed a bill, 10-1193, that went into effect in March. That bill requires out-of-state retailers with more than $100,000 in sales to Colorado residents to notify their Colorado customers that they must disclose their purchases to the state and pay the state any appropriate sales or use tax.

The penalty for not providing such a notification: $5 per failure. For large online retailers, that could easily add up.

Additionally, 10-1193 burdens out-of-state retailers; they must keep track of purchases made by Colorado residents, and ensure that by January 31 of each year, those residents receive a notification that includes "the dates of purchases, the amounts of each purchase, and the category of the purchase, including, if known by the retailer, whether the purchase is exempt or not exempt from taxation." And they're required to share this information in a filing with the Colorado Department of Revenue, ostensibly so that the Department of Revenue could go after customers who don't pay up.

Needless to say, if every state enacted similar laws, online retailers could have their hands full.

But the Direct Marketing Association (DMA) is hoping that 10-1193 will be short-lived. Yesterday, it filed suit in federal court. It believes that the Colorado law must be struck down because it:

  • Discriminates against interstate commerce;
  • Exceeds the permissible scope of state regulatory authority over out-of-state companies;
  • Violates the right to privacy of Colorado consumers;
  • Infringes upon the free speech and due process rights of both consumers and retailers; and
  • Exposes confidential consumer information to the risk of unauthorized disclosure.

Jerry Cerasale, the DMA's SVP of Government Affairs stated, "The new law and the regulations implementing it are an unconstitutional and blatant violation of Colorado consumers’ privacy."

Given that other states are pursuing similar techniques to enforce sales and use tax collection, and others are mulling similar laws, the outcome of the DMA's lawsuit could be a significant one for consumers in the United States. If the law is upheld, the online shopping experience could become a lot less attractive on all fronts.

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

Reader comments (2):

  1. Peter Bordes Gold

    Founder & Executive Chairman at MediaTrust

    11:34AM on 3rd July 2010

    Peter Bordes

    Patricio thank you for covering this very crtical topic not only for the good affiliate marketing citizens of Colorado, but the entire US affiliate marketing community!

    I just moderated the AffCon2010 Convention panel 

    about the Affiliate Marketing Internet Tax that threatens the entire affiliate marketing industry. Affiliates , affiliate networks, agencies and merchants have had to come together to form the Performance Marketing Association, and mobilize locally and nationally to engage and educate States looking to pass the ill conceived Tax Bill to balance their budgets. This was the first industry panel to have a representative from CO or any State Gov to join in a panel face to face with the industry. Its was eye opening to interact with the legislator and made it very clear that there is an enormous lack of knowledge about affiliate marketing and the impact the tax would have in wiping out affiliate marketing in CO. The States had no idea what affiliate marketing was and how big it was as an industry in each State. Nor how many people would be put out of business or would move their business to another State or country. 

    The CO Tax fight is an example of how the affiliate marketing industry came together as a local and national industry to defeat the Bill with only 3 weeks on the time clock. Everyone needs to take a look at this fight and get involved as there is much more to do on all fronts.

    The panel and presentation talks about the future of affiliate marketing and how everyone can contribute to shaping the future of this rapidly growing segment digital media and advertising globally.

  2. Colorado State Tax

    10:35AM on 12th October 2010

    Avatar-blank-50x50

    I think E filing is the best suitable way for me. But which is the best site for Colorado state tax filing online?

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