At Econsultancy HQ, we’re loving infographics in a big way. After all, what’s not to like? They’re great visual breakdowns of complex information, far better than standard data charting, and are often extremely creative in their representations.
I’ve already dug out quite a few social media infographics, but rooting around across the internet also threw up a whole load of new ones I’d not seen, based around natural search. Obviously, I felt duty-bound to share them.
The following are a handful of some of the best ones that I found. I’m sure there’s plenty more out there, so if you find anything interesting, leave links in the comments. As always, the original images are linked to in the headline text.
1. Value of SEO v. PPC
2. SEO FAQs – A guide
3. SEO Hierarchy of Needs
4. How SEOs spend their time
5. SEO Checklist
6. Scatterplot of SEO tactics
7. Getting ranked: Longtail keyword equation
8. Linktoberfest! SEO Infographic for Link Data Visualization
(Please link responsibly!)
9. Link Juice
10. SEO Factors
11. Longtail SEO
12. SEO ROI is King
Learn more...
Econsultancy has published an SEO Best Practice Guide, a comprehensive report about search engine optimization written by Dr Dave Chaffey which has been described as the 'SEO Bible'. We have also published a business case for SEO and a Request for Proposal template file for those looking to hire an SEO agency.
Posted 23 July 2010 10:52am by Jake Hird with 13 comments
Tags: infographic, data, visual, images, Presentation
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Graham Charlton
Strategy & Planning
11:06AM on 23rd July 2010
Loving number 4 though I find better time management can be achieved by combining alcohol with coffee.
6:16PM on 23rd July 2010
Unfortunately...the majority of these infographics are misleading, outdated, or just plain stupid. The only real use I can think of for these...is as examples of why you should never hire a marketer to do an SEO's job.
9:22AM on 24th July 2010
ha ha, love the use of humour in this post. I love infographics as well, a neat way to break down complex information and meet your audience in a manner that everyone can understand - through visuals. The good old fashioned way - "ART" meets technology.
Executive Chairman at Strategy Internet Marketing
7:04AM on 26th July 2010
Infographics are very convincing in PowerPoint presentations to prospective clients, as they get complex issues over in one simple graphic.
Head of Search at Impact Media
9:19AM on 26th July 2010
Nice post and I certainly won't take any too seriously or get on my high horse about how some are slightly out of date or technically wrong. Sometimes, you just need to take posts in the way they were intended, i.e. a bit of light hearted fun. Thanks for sharing.
9:25AM on 26th July 2010
If only it was easy as creating some of these great looking ggraphics!
:)
1:34PM on 26th July 2010
Brings back happy memories of learning about SEO. I actually had pictures 4 and 6 stuck to the wall infront of my desk. Thankfully I don't need to do that anymore, but they can be a great way of getting your message across.
2:07PM on 26th July 2010
My favorite is still number 2 ! I got that one earlier and now I have it printed on the wall since a few weeks (it is 5 pages long!). So if clients come in, it helps a lot with the big blue part in number 4 :-)) Thanks for this post.
11:59AM on 29th July 2010
That this is virtually a non-job has been illustrated beautifully (albeit unintentionally) by some of these visualisations.
This misuse of terminology is wonderful; how can you not love phrases like "off load functionality code" - especially when used to refer to CSS.
I suggest the following:
1) Create quality content relevant to target search criteria - and of value to those who have come to your site looking for information based on that criteria. If there is one thing to focus on, it's this.
Content doesn't have to be text articles. It could be a web based tool. It could be an installable application. It could be a game. It just has to be useful and relevant to the search terms you want to attract.
You won't get far fobbing people (or search engines) with links to other sites, low quality gibberish or trying to push unrelated content at them. Trying to do "SEO optimisation" on content that no-one wants to look at (or that no one is looking for) is an exercise in futility.
2) Full and correct usage of markup (i.e. appropriate tag usage, valid markup) and appropriately descriptive URI's. This is not the be all and end all, but it's a huge deal. If your markup isn't valid, you won't be able to know for sure how a close source system will interpret your content. If you haven't used tags properly, your sites relevance be underrated in some areas and overrated in others.
3) Get already high ranking sites to link to you. This will only happen if you have high quality content that is relevant to them. Active participation in marking a site is certainly worth while, but only AFTER you take care of the above items (not "instead of" or "before").
People need to stop try to trick search engine indexing software (which is effectively a black box created by a group of people both collectively and individually smarter than the self proclaimed "SEO Experts" trying to game them) and instead work with them by focusing on creating good quality content.
Create good content and the number of links you get from other sites - and your ranking - will increase naturally (not that it hurts to give it a nudge through active promotion).
4:41PM on 29th July 2010
Absolutely love the infographics. I probably wouldn't have found this site if not for it.
Project Manager at esus Web Services
9:22PM on 29th July 2010
Great post Jake, I too am a big infographics fangirl; pictures paint a thousand words and the like...
Here's another one I came across on diyseo that I liked, as it shows the impact of search (and hence the importance of SEO) broken down demographically into online + offline media.
http://blog.diyseo.com/2010/03/infographic-the-case-of-disappearing-ink/
It's interesting to see that the 65+ segment in the US now conduct almost half their searches online. And of course this figure (and segment) is growing. Shows the importance of understanding your target audience when doing SEO, as searches terms may be quite different e.g. I might search for 'gig' while my mum would always use the term 'concert'.
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7:20PM on 9th August 2010
You make good points,and its great to get insight from people who have a great handle on what people want online.